DJI Phantom 4 drone and VNTANA hologram technology at SXSW 2016 in Austin, Texas. Photography provided by VNTANA and DJI.
In partnership with DJI, the world leader in aerial imaging—VNTANA, an interactive technology hologram company out of Los Angeles created the first ever interactive hologram drone experience at SXSW from Mar. 12-14, 2016. The SXSW Music, Film and Interactive Conferences and Festivals is celebrating its 30th year in Austin, Texas. And this year SXSW featured its first ever interactive hologram drone pilots between DJI and VNTANA.
“From fully-controllable life-size avatars to simultaneous global performances from the world’s top artists, VNTANA’s technology creates the most engaging and realistic holographic experiences in the world. With our technology people can truly be multiple places at once and bring products and characters to life in new interactive ways. VNTANA’s team of designers, engineers, business strategists, system integrators, and creative technologists is dedicated to bringing you the next generation of holographic technology.”
The interactive lounge was set up along Rainey Street close to SouthBites™. During this time SXSW attendees could see themselves projected as a hologram in real-time standing next to a hologram of the new DJI Phantom 4 Drone hovering next to them. The Phantom 4 is the first consumer quadcopter camera (or “drone”) to use highly advanced computer vision and sensing technology to make professional aerial imaging easier for everyone. Using gestures, attendees were able to control the hologram drone and even see the interiors of the drone. At the end of the experience, attendees received a hologram GIF via e-mail. To see video footage of attendees experiencing their lounge at SXSW, please visit Vimeo and watch “DJI Phantom 4 Interactive Hologram Drone Experience – Powered by VNTANA”.
A representative from VNTANA met with Austin Examiner, Nicolette Mallow, during the SXSW festival to briefly discuss how to operate the hologram and fly the drone. Mallow also got to experience the hologram first hand.
Nicolette Mallow: How exactly do guests pilot and fly the drone through the hologram?
VNTANA: The guests see themselves on the display as a life-size hologram standing next to the DJI drone. They are able to pilot the drone through gesture control. In this case, guests use vertical hand and arm gestures to fly the drone up and down along with lateral body movement to fly the drone left and right. If you clasp your hands together and then quickly split them apart, the drone also splits apart to show the separate mechanisms and motors inside.
DJI Phantom 4 Interactive Hologram Drone Experience – Powered by VNTANA
VNTANA – Video: https://vimeo.com/158758465
Note: This article was originally published on in March 2016.