Greta Gerwig breaks speciality box office records with her Directorial debut ‘Lady Bird’

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Greta Gerwig. Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.

Last month I was commissioned by an editor in Hollywood to interview Greta Gerwig on the red carpet prior to the screening of her film Lady Bird at the Austin Film Festival in Texas on October 26, 2017. The interview was published by The Hollywood Reporter. I loved the film and it was a pleasure to interview Greta Gerwig. She was a smart, kind & articulate artist to interview. Therefore I was not surprised when I read this week that Lady Bird broke box office records. 

“Lady Bird opened to limited audiences its first weekend, showing in four locations (making it a specialty box office release).” According to Jezebel “it blew past typical ticket sales for smaller box office openings of its kind, grossing $375,612 in fourtheaters, with a theater average of $93,903. That makes it the best speciality box office opening of 2017. For context, look at the numbers of comparable first weekend openings this year: Sofia Coppola’s The Beguiled earned an average $64,160 per theater in four locations the first weekend and The Big Sick grossed roughly $82,800 per theater it’s opening weekend in five locations. And, as IndieWire points out, since Katheryn Bigelow’s Zero Dark Thirty grossed roughly $83,430 per theater in five locations back in 2012, that makes Lady Bird the best ever limited debut for a movie directed by a woman. Since Lady Bird has already exceeded box office expectations, it will be interesting to see how well it does when it opens in more theaters during the next few months. And considering the rave reviews and ticket sales, I wouldn’t be surprised if the film lands several nominations around Oscar time, including Gerwig for best director.” 

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Known to most as an actress, Greta Gerwig has been part of the film industry in a multitude of roles both on-camera and behind the scenes during the last 10 years: acting, writing, producing and directing. Within her recent film Lady Bird, Gerwig showcased her directorial debut as the exclusive writer and director.  When I asked her at the red carpet when she knew she was ready to direct a solo project Gerwig stated“It was a very long process of writing the script but once I finished writing. I felt like it was the moment I had been working toward for 10 years and I’d always wanted to direct. And I thought, this is the moment, this is when you do it. I don’t know that you ever quite feel ready, but I think I felt like, enough is enough. You’ve got enough training. Go for it.” 

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Gerwig’s movie has traveled to festivals all around the world, receiving accolades and high praises along the way. Lady Bird is a comedy about a young girl in Sacramento named Christine. She refers to herself as Lady Bird. It’s also a semi-autobiographical story about Greta Gerwig. The story revolves around Lady Bird’s senior year at a Catholic high school, figuring out how to leave home to pursue her life dreams in NYC because (she thinks) she hates California, only to realize how beautiful it is upon leaving. Lady Bird is a charming, evocative and beautifully stitched together film with hilariously clever dialogue. Gerwig really captures the melancholy, vibrant spirit of youth and the bond between mother and daughter. 

To read more about Lady Bird and to watch the trailers, please visit the official Facebook page of the film at https://www.facebook.com/ladybirdmovie/

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