Greta Gerwig breaks speciality box office records with her Directorial debut ‘Lady Bird’

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Greta Gerwig. Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.

Last month I was commissioned by an editor in Hollywood to interview Greta Gerwig on the red carpet prior to the screening of her film Lady Bird at the Austin Film Festival in Texas on October 26, 2017. The interview was published by The Hollywood Reporter. I loved the film and it was a pleasure to interview Greta Gerwig. She was a smart, kind & articulate artist to interview. Therefore I was not surprised when I read this week that Lady Bird broke box office records. 

“Lady Bird opened to limited audiences its first weekend, showing in four locations (making it a specialty box office release).” According to Jezebel “it blew past typical ticket sales for smaller box office openings of its kind, grossing $375,612 in fourtheaters, with a theater average of $93,903. That makes it the best speciality box office opening of 2017. For context, look at the numbers of comparable first weekend openings this year: Sofia Coppola’s The Beguiled earned an average $64,160 per theater in four locations the first weekend and The Big Sick grossed roughly $82,800 per theater it’s opening weekend in five locations. And, as IndieWire points out, since Katheryn Bigelow’s Zero Dark Thirty grossed roughly $83,430 per theater in five locations back in 2012, that makes Lady Bird the best ever limited debut for a movie directed by a woman. Since Lady Bird has already exceeded box office expectations, it will be interesting to see how well it does when it opens in more theaters during the next few months. And considering the rave reviews and ticket sales, I wouldn’t be surprised if the film lands several nominations around Oscar time, including Gerwig for best director.” 

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Known to most as an actress, Greta Gerwig has been part of the film industry in a multitude of roles both on-camera and behind the scenes during the last 10 years: acting, writing, producing and directing. Within her recent film Lady Bird, Gerwig showcased her directorial debut as the exclusive writer and director.  When I asked her at the red carpet when she knew she was ready to direct a solo project Gerwig stated“It was a very long process of writing the script but once I finished writing. I felt like it was the moment I had been working toward for 10 years and I’d always wanted to direct. And I thought, this is the moment, this is when you do it. I don’t know that you ever quite feel ready, but I think I felt like, enough is enough. You’ve got enough training. Go for it.” 

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Gerwig’s movie has traveled to festivals all around the world, receiving accolades and high praises along the way. Lady Bird is a comedy about a young girl in Sacramento named Christine. She refers to herself as Lady Bird. It’s also a semi-autobiographical story about Greta Gerwig. The story revolves around Lady Bird’s senior year at a Catholic high school, figuring out how to leave home to pursue her life dreams in NYC because (she thinks) she hates California, only to realize how beautiful it is upon leaving. Lady Bird is a charming, evocative and beautifully stitched together film with hilariously clever dialogue. Gerwig really captures the melancholy, vibrant spirit of youth and the bond between mother and daughter. 

To read more about Lady Bird and to watch the trailers, please visit the official Facebook page of the film at https://www.facebook.com/ladybirdmovie/

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Příliš hlučná samota: Production crew raises funds for film about Czech writer Bohumil Hrabal’s novel “Too Loud A Solitude”

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“My education has been so unwitting I can’t quite tell which of my thoughts come from me and which from my books, but that’s how I’ve stayed attuned to myself and the world around me for the past thirty-five years. Because when I read, I don’t really read; I pop a beautiful sentence into my mouth and suck it like a fruit drop, or I sip it like a liqueur until the thought dissolves in me like alcohol, infusing brain and heart and coursing on through the veins to the root of each blood vessel.” – Bohumil Hrabal

An imaginative production crew seeks to fundraise resources to launch a full-length feature film about Czech writer Bohumil Hrabal’s novel, Too Loud a Solitude.  Directed by Genevieve Anderson and starring Paul Giamatti as the voice of Hanta, Too Loud A Solitude (Příliš hlučná samota) is a feature adaptation of Bohumil Hrabal’s beloved book made with live action puppets, animated sequences and visual effects.

This globally famous novel is about a book crusher, Hanta. Watching the trailer of Too Loud A Solitude is like entering a magic portal to another dimension where Bohumil Hrabal’s book takes place in a world of puppetry.  An intimate, sneak peek to Hanta’s daily life and his private love affair with the books and their stories. A mirror reflection of Hrabal’s writing voice and how each book he created almost seems to be a personal letter written to each individual reader as opposed to the masses. As the camera soars in over the skyline of the town and we see gears grinding, scraps of papers tossed about and a city that seems to be very cold and quiet. Characters bundled up in many layers, speaking to each other without speaking as they go about daily life. The music is hypnotic and dreamy with its romantic yet haunting tune of a melancholy violin. 

Too Loud a Solitude is the story of a waste compactor, Hanta, who was charged with destroying his country’s great literature in his humble press, and who fell so in love with the beautiful ideas contained within the books that he began secretly rescuing them – hiding them whole inside the bales, taking them home in his briefcase, and lining the walls of his basement with them. It became one of the defining books in Czechoslovakia’s history for its unsentimental, humorous, painfully relevant portrayal of humankind’s resilience. The story of Hanta’s quest to save the world of books and literature from destruction is often cited as the most beloved of Hrabal’s books. Too Loud a Solitude has a global fan base and an active community of support has emerged for our feature film project. The book has been translated into 37 languages and sold over 70,000 copies of Michael Henry Heim’s English translation alone. Bohumil Hrabal wrote the novella as an unsentimental account of what happened to him during the Russian occupation of Czechoslovakia during the 40’s and 50’s. Many of Hrabal’s books were banned by the Russian regime and other great books by many authors were physically destroyed, an act Hrabal characterizes in Too Loud a Solitude as ‘crimes against humanity’… Our team has been committed to bringing Czech writer Bohumil Hrabal’s beloved novella Too Loud a Solitude to the screen since 2004. With the assistance of The Rockefeller Media Arts Foundation (now the Tribeca Film Institute), Heather Henson and Handmade Puppet Dreams, and The Jim Henson Foundation, we completed a 17 minute sample of the film in 2007. The film has been playing nationally and internationally in the Handmade Puppet Dreams program, and in 2009 was awarded an UNIMA-USA citation of excellence. We are currently working on financing the feature project, first through a Kickstarter start-up funds campaign and then through partnership with other financing and production entities. Our intention is to enlist the support of the book’s global fan base and expand its already impressive audience. We’re down to two weeks left in our Kickstarter fundraising campaign and are continuing to do outreach work to drum up more support for our project. We seek to raise $35,000 to cover the costs of puppet design, armature creation, motion exploration, character development, costume design, and visual effects.”

For more information about the film, please visit www.tooloudasolitude.com.screen-shot-2016-10-19-at-8-16-58-pm “For thirty-five years now I’ve been in wastepaper, and it’s my love story…I am a jug filled with water both magic and plain; I have only to lean over and a stream of beautiful thoughts flows out of me.”screen-shot-2016-10-19-at-8-16-25-pm

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“I felt beautiful and holy for having the courage to hold on to my sanity after all I’d seen and had been through, body and soul, in too loud a solitude.”

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Darren Fung is one of Canada’s most accomplished music composers

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Darren Fung. Photography provided by CW3PR Inc.

Based in Los Angeles, Darren Fung is a talented, award-winning music composer. Born in Canada with strong Chinese roots, Mr. Fung’s music is a medley of the East and the West. His love of music began at the age of three and lead him to become an accomplished composer. After a lifetime of living in Canada, Darren Fung moved to the United States to create music for film and TV in a new location. 

Fung has a colorful, diverse and nostalgic style of music that has a powerful, yet gentle affect on the viewer’s senses. “With over 100 composition credits to his name, Darren Fung is seminally gifted and a highly influential composer who is well-respected in the TV and Film scoring worlds. Fung is one of Canada’s most accomplished composers, thrice nominated for a Canadian Screen Award. Most recently, he scored the The Great Human Odyssey, a mini-series that explores the roots of human kind. The project opened to widespread critical acclaim in Canada, winning the 2016 Canadian Screen Award for Best Music and receiving a nomination from the International Film Music Critics Association. (The Great Human Odyssey premieres in the U.S. this fall on PBS.) Darren utilizes an epic, large-scale orchestra and choir to bring this special’s score to life, replete with memorable melodies and unique musical colors. His diverse credits also include a recreation of Canada’s second national anthem (the beloved Hockey Theme) for CTV and TSN and the theme music for CTV’s flagship morning news show Canada AM. Additionally, Darren scored Bell Canada’s Orchestra advertisement spot (for the 2010 Vancouver Olympics), which was voted as Canada’s top commercial by readers of The Globe and Mail. Darren’s feature and short film scores have been heard at prestigious film festivals around the world, including Toronto, Cannes, and Sundance. After Fung studied at McGill University and worked full-time as a composer in Montreal, he moved to Los Angeles and is represented by Maria Machado of Gorfaine/Schwartz Agency and CW3PR.”

In 2016,  Mr. Fung spoke with local Texas writer, Nicolette Mallow, to discuss the bird’s-eye view of his life lived in music and how he came to be in California with his wife and daughter after many years in Canada. 

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Darren Fung and orchestra. Photography provided by CW3PR Inc.

Nicolette Mallow: Will you please tell me a little about when your love for music began and when you learned to play an instrument? 

Darren Fung: I started playing piano when I was 3. Music has always been part of my life. After piano I dabbled a little in violin and then the saxophone. I loved trying new instruments and playing the music in my head. 

NM: Yes; I read in other interviews that you tend create music with a large scale orchestra. That makes sense given you learned to play so many instruments… What number of instruments (musicians) entails a large scale orchestra? 

DF: A large scale orchestra can be 40, 50, 60 people. Even 90-100. For me that means anything over 40. Over 40 is a pretty big orchestra…Now, do I prefer to work with a recording group? I also like the challenge of not having a large scale orchestra and doing other things that are not orchestral.

NM: Your online biography states that you “caught the composing bug at age 15” when you wrote a piece for Edmonton Symphony Orchestra’s Young Composer Project … Did you always know that music was your life calling? 

DF: Yes and no. I always loved music, but at the age of 15 is when I knew I wanted to be a composer… But it was hard for my family at first to accept that I am good at this, good enough to make a career of it. My mother is a Chinese tiger mom, and she wanted the best for me growing up and had a preset idea of what my future looked like. She wanted me to pursue something more secure than music. Music or a creative career was too risky. So, when I first began music school instead of pursuing a life as a lawyer… it was hard for her. Culturally there were some conflicts and it would’ve been easier and more accepted had I chosen to be a doctor, lawyer or engineer. My mother is very supportive now and she is very happy for me that I chose music. 

NM: I understand the family and cultural aspects of what you just said. My Latina mother was most displeased, if not furious, when I said I was going to Savannah College of Art & Design 12 years ago instead of Barnard or Stanford to be a psychologist or doctor. But she, too, is now very happy for me that I chased my artistic dreams.

DF: Yes it can be hard at first to choose your own path. 

NM: In regards to music composition, what are some of the most distinct differences between the Canada and US? 

DF:  The biggest diff between the two is that Canada is more comparable to the Indie film scenes—the budgets are not that big. The AFM call them low budget films because we are lucky if we got around $3 million budget. We are supposed to do more with less. However, since we are so close to the states we have a lot of similar musical influences.

NM: Reading about your career I saw the phrase “musical colors” mentioned in writing. Can you tell me a little about what musical colors means to you?

DF: Instruments or sounds are our palette. Composers (and musicians) can kind of make whatever we want out of it. Musical colors are why I think I love orchestra so much because there is so much available. So many colors and moods to portray. Not to say other genres of music don’t have that. But I am a classically trained musician, and to be able to take that stuff and play away. It’s endless and I never know what will happen and I love it. 

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Darren Fung and orchestra. Photography provided by CW3PR Inc.

NM: Were you nervous or excited to recreate the 2nd national anthem for Canada? 

DF: Both. When I recreated the 2nd national anthem for hockey night in Canada, we wanted to pay homage to the original, but with a whole bunch of orchestrations and differentiators. For the longest time it was a really iconic song in Canada. Everyone knows the song and it’s equivalent to Major League Baseball’s classic tune “Take Me Out to the Ballgame”…At the time I was working with CPC and they wanted to make it their own. I was 26 at the time and I didn’t want the country hating me as the guy who guy who f*cked up the hockey thing… However, I was thrilled to be part of the project. And at 26 I got to work with the Toronto Symphony Orchestra and specific members who the company hired to play. So to be given that budget and content for a major broadcast was amazing. 

NM: The Great Human Odyssey sounds amazing. What was it like writing for this TV show?

DF: It was 85 minutes of music in 7.5 weeks. There was material to score but we didn’t start writing till 7.5 weeks before we recorded… Niobe Thompson (Producer and Director of The Great Human Odyssey) sort of talked about bringing me on board as he was shooting. Almost two years before he started editing, I saw some raw footage. And I have to admit that when I first met up with Naobi, there was not a lot of money and I was not really sure the resources were available to create what he wanted with an orchestra and choir. But then he showed me the first warrior of this man jumping across ice flows. Drone shots across ice flows, and the backdrop was spectacular. The costumes, everything was visually stunning. And I realized we needed to get the music to match the greatness of the film… Fast forward in time and he then needed trailers. Then suddenly later on I am going to Prague so I can record a couple of cues to cut… Fast forward to the final count down where we are talking frame by frame, intentions, character and motivations; figuring out the music for each character and each scene.  

NM: Do you have any hobbies that you enjoy to keep you balanced outside work?

DF: Hockey and rowing are my two hobbies. Often I get up at stupid-o-clock in the morning around 5 A.M. to go rowing before work. What I love about hockey and rowing is that it’s two completely unrelated things to music. I meet people who aren’t in the business and it’s not a sedentary job. I get to move around and I get to blow off a lot of steam. I keep biz cards on me, just in case, but I like that it’s totally separate from work. Honestly I worry about the day where I might have to give one or both of them up… I find so much sanity and comic relief in hockey and rowing. Im horrible at both… but trying to get physical activity is necessary. And it’s fun to go have a beer with the guys sometimes. 

NM: Are there any genres in film or television that you would like to write for that you’ve yet to work on? 

DF: I’ve been lucky so far and enjoyed all my projects. But I would like to write for sci fi or opera. I haven’t yet had the chance to do either. Also, Animation is something else I am interested in. I like changing things up and I just finished up on an installation work for a gondola ride in Banff. So long as it’s a great project with great music: count me in! I am always looking for new projects and I came to LA to establish myself here.

For more information about Darren Fung please read his online bio. And to hear many songs or tracks from Fung’s music portfolio, please check out his SoundCloud page.

Roc Chen: Music Composer and Asian Creative brings cultures together around the world with the magical power of music

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Roc Chen. Photography provided by CW3PR.

Roc Chen is a Sichuan-born, award winning composer who has created music for film and gaming. Recognized within the U.S. and China, Chen’s music has the power and the beauty to bring cultures together form around the world, which is no easy task. His film roster includes “Chinese Zodiac” with Jackie Chan,  “Forbidden Kiss” and the Chinese adaptation of “Everybody’s Fine” (American adaptation ft. Robert DeNiro). Roc  also partnered with DreamWorks to create music for the film “Kung Fu Panda 3” and his music is present in the award winning, internationally broadcasted documentary TV series “A Bite of China”. Chen’s video game work even dabbles into “World of Warcraft” and “God of War” orchestrasas well as the “Might and Magic” series and his latest work underway with “Prince Adventures”. Recently partnering with Danny Elfman to bring music to Disney Shanghai’s newest ride, Alice’s Maze; Roc Chen’s music brilliantly celebrates the fusion of the American story line of Alice in Wonderland with Chinese culture native to the Shanghai location.

This summer Roc Chen was interviewed by Nicolette Mallow. The two discussed his background in music, technology, and the power of music and how it can feel like time traveling. Mallow also inquired about the challenges and rewards of merging Eastern and Western cultures for film, Disney, DreamWorks and much more. And Chen opened up about how his music can be like an invisible, magic mirror that reflects everything inside the listener’s heart. The written interview proceeded as follows.

Nicolette Mallow: Will you please tell me about your background in music? Did you always know that music composition was your life calling? When did you begin to play music and write music? As a child, what did music feel like?

Roc Chen: When I was a kid, sometimes I woke up in the middle of the night humming the melody from “The Godfather”, and I thought to myself, “Maybe I should be a film composer when I grow up!” Like many kids I learned to play classical piano at the age of 4, but unlike many kids I loved to keep the sustain pedal down to create a bigger reverberation (just like in film scores). And of course my piano teacher would always get mad at me for doing that. I’ve always known music, especially film music – it’s my life calling. However I spent my college life in what is considered a Chinese Stanford (University of Science and Technology of China). We had a large and great orchestra band there and the conductor asked me to be the assistant conductor, so I’ve had the chance to learn from each and every different instrument – not from a book but from a real orchestra band. Later on I also obtained a Master Degree in Composition from the Conservatory of Music. I consider myself pretty lucky to have a background in both music and technology!

NM: Art has the power to take us places, particularly music. Music can take listeners back in time within seconds. Music can evoke feelings or fantasies within us and it’s almost like time traveling… What do you feel are the most powerful components of music that allow us to transcend time, space and imagination?

RC: All the components of music such as melody, harmony, counterpoints are powerful enough to allow us to transcend time, space and imaginationbut personally I think the most powerful one is the abstract part within the music. Pop songs take us into a specific world because the lyrics/words are quite specific and straight-forward. But instrumental music such as film scores without any lyrics or words are abstract, so it takes people to their own and unique places, to the different secret places deep within each person’s heart. This is also the beauty of scores. Film scores, though there are specific picture/scenes synced with it, can allow us to re-create those scenes and characters in our own way when we hear music outside of the cinema. It’s like everyone is a director and everyone directing his own version of that film in his brain. This is the beauty of film scoring. And of course, there are certain skills and ways to evoke those feelings or fantasies in the way of composition.

There’s a music piece of mine, “Deep in Their Hearts”, which is originally composed for the most renowned documentary in China called “A Bite of China Season 2”. It has moved nearly a billion people in China and around the world. I tried to tenderly and beautifully play the piano with a melancholy and nostalgic melody. It was performed by beautiful strings, woodwinds, with some abstract inside harmony, fine orchestration and counterpoint. The result is this music cue, which has moved lots of people and has surpassed pop songs to reach the top of the Chinese billboard. Thousands of fans came to my Chinese Twitter to express their feelings hearing this music to me and it’s actually quite interesting to read those comments. Some people say it reminds them of their childhood loneliness, some say it reminds them of some moving moments in that documentary, some people say it makes them cry with happiness and some people say the woodwinds in this cue are funny and playful. It’s all different and I feel like my music is like a mirror – each person saw and found their secret place deep in their heart by hearing this magical mirror.

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Roc Chen. Photography provided by CW3PR.

NM: What are some of the distinct differences between Eastern and Western styles of music pertaining to film?

RC: Well this is a little bit of a huge topic that I could talk for days and write a book about. The scale of notes and melodies are different between the eastern and western worlds but as for the relationship between music and film: I think one of the most distinct differences is the eastern style is more implicit while western style is more straight-forward and passionate. As I’ve been traveling between LA and Beijing a lot, I also found this difference within people’s behavior between the two countries. I guess one of the benefits of my goal as trying to be the most international composer is I can always get to know more about people from both worlds.

NM: Would you please share with me the challenges of integrating Eastern and Western music? Is it difficult to please both audiences?  

RC: A lot of Hollywood films with pure western music are also enjoyed by lots of eastern audiences, but most of this music hardly reaches their hearts. So sometimes with only a few elements from the East can really move the eastern audience and ironically enough it moves the western audience too! Also each film project is different and I’m always very careful with this challenge by always listening to the director’s ideas regarding the direction of the film. I always offer my suggestions and opinions on the direction of music but I would respect my director’s opinion because it is the film – a combination of many arts. It’s a whole project we’re going to present to the audience, not just music. There’s a project I did, “Heroes of Might and Magic VII”, the 7th game of the famous “Heroes of Might and Magic” video game franchise. I write some of the cues in a pure-western style and some cues have a little bit of East and West combined flavour, it all depends on the specific occasion.

NM: What lead you to working for Disney Shanghai?

RC: I guess people loved what I did for “Kung Fu Panda 3” as Chinese music consultant and then I got introduced to Disney by my friends at DreamWorks. But really, I think it’s because of my specialty of knowing both East and West which lead me to working for Disney Shanghai.

NM: In regards to Asian American crossroads within the entertainment industry – how did you begin to infuse the American story line of “Alice in Wonderland” with Chinese culture native to the Shanghai location of Disney?

RC: First of all, it’s always teamwork! It is done by Danny Elfman, myself and another beautiful lady from Disney Imagineer. We put Chinese lyrics such as the translation of “Alice Are You Lost” and other lyrics originally written by Danny into the melody and make sure it really sounds great in Chinese. A lot of times you’ll hear directly translated songs sounding very, very weird after translation. This requires a lot of experience of the Chinese culture and customs along with musical experience of the tone, pitch and rhythm of each note and its relationship between other notes. We tried many different ways to avoid a common phenomenon in the Chinese music which is called “Dao Zi”, meaning the pitch of the notes will not violate or conflict with the tone of the Chinese words. I also had my female choirs friends at Beijing singing the melody in Chinese beautifully while we remote-recorded them here in Los Angeles. We also did a lot of tweaks during the recording session.

NM: Do you have a favorite genre of music that you love to write? You are obviously talented at composing many forms of music. But do you have a favorite style?

RC: Well…. It’s really hard to pick one favorite style for me as I’ve worked in a lot of different styles and genres. But my favorite one is the one that best supports the film. As long as the form of music can really do a good job to support the camera and film – that’s my favorite!

NM: Your career is most impressive and I have watched many of these films. However, I must admit that I have a fondness for “Kung Fu Panda”… Was that your first time writing music for animation? What did you enjoy most about this DreamWorks project?

RC: With this film, Hans Zimmer is the music composer while I worked alongside him as the Chinese music consultant. I offered direction and guidance on the Chinese instruments, Chinese musicians, the articulations and specialty of Chinese instruments. I also consulted on how to combine the instruments with Western orchestra music to the DreamWorks music team. I enjoyed turning the song of the last scene of “Kung Fu Panda 3” into Chinese and recording 40 amazing pop choir singers from Shanghai so when the film released, everyone was able to hear the final product of “animal” singing in Chinese happily in the end scene!

NM: Do you have any upcoming projects you’d like to highlight?

RC: I just finished recording with an orchestra in Nashville for a new animation feature I scored, and I’m also going to score some new exciting feature films, animations and TV series but due to NDA reasons I’m sorry to say I can’t disclose them right now.

NM: Lastly, I grew up reading the book “Joy Luck Club” by Amy Tan about four Chinese American immigrant families living in San Francisco. It’s a bittersweet, tragic and beautiful story that I still enjoy reading in adulthood. Since I was a child, I’ve always been fascinated by the history of China and I hope to visit someday. And of course when the movie came out I really enjoyed the soundtrack. My point in mentioning “Joy Luck Club” is because for years I’ve always wanted to learn more about the roots of classical music in China. But I never know where to start… Is there a book you’d recommend or a certain time period to study for those who want to learn about the roots of music in China?

RC: This is a great question! But frankly, I personally think the best book of Chinese music history or Chinese musicology is not in English but in the language of Chinese. Just like if you wanted to learn the western musicology: you’ll have to read that greatest musicology book in English. When I was in the Conservatory of Music, there was a school book called “History of Chinese music” which nearly covers all different kinds of music from pre-Qin Dynasty times, to Tang Dynasty music, to Qing Dynasty and even modern music of China. It also covers the musicology of a lot of different areas of China such as the music from the north of China – which is so different from the south of China. Music from HeBei Province is also so different from the music from the ShanXi province or the ethnic Uygur group in Xin Jiang areas. I have this book in my Beijing studio and I’ve always wanted to purchase a English-translated version to keep in my Los Angeles studio. Without any luck, I Googled and searched Amazon and didn’t find this book or any book just as great. Maybe some book publisher could work with me to translate a classic book into a new one in English. For those who want to learn about the roots of music in China, most people will probably say the Tang Dynasty is the best time period to study as it is one of the most brilliant time for all kind of arts. But I would personally recommend the eras around the Qin Dynasty such as the Three-Kingdom era, Warring States period, etc. If you research it and dive deep enough, you’ll see music in those ages are clearly fundamental not only to Chinese music, but also to the music of the Eastern world.

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Ethan Hawke and crew from ‘In A Valley of Violence’ attend Arts & Cinema Centre

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Ethan Hawke attending Arts & Cinema Centre premier party for “In A Valley of Violence”. Photography by Dawson Smith.

To celebrate the world premiere of the film “In A Valley of Violence” starring Ethan Hawke and John Travolta—Hollywood event company A-List Communications hosted its popular Arts & Cinema Centre with venue partner Basecamp and Summit in Austin, Texas on Saturday, Mar. 12, 2016.

The Arts & Cinema Centre cocktail party took place during the opening weekend of SXSW 2016 on the rooftop of the Summit venue located at 120 West 5th St. Overlooking the downtown skyline, the rooftop has a vibrant view of the Warehouse District and particularly Mr. Robot’s glowing and stellar 100 ft. Coney-island Ferris Wheel. Sponsored by Maestro Dobel® Tequila and Miller-Coors Brewing. Maestro Dobel® Tequila offered specialty cocktails including its signature “Black Diamond Margarita” and Miller-Coors provided its Blue Moon Brewing selections to A-list talent, media and filmmakers in attendance.

Film cast and crew in attendance of the cocktail party included Ti West (Director), Jason Blum (Producer) and stars Ethan Hawke and Toby Huss. Earlier that day at 6:30 P.M. CST—“In A Valley of Violence” had its world premiere for the 2016 SXSW Film Festival. The SXSW Music, Film and Interactive Conferences and Festivals is celebrating its 30th year. “In A Valley of Violence” is a narrative feature and headliner film that has three official screenings on the SXSW schedule.

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The official synopsis of the film released by Focus Features states the following: “A mysterious drifter named Paul (Ethan Hawke) and his dog Abbie (Jumpy) make their way towards Mexico through the barren desert of the old west. In an attempt to shorten their journey they cut through the center of a large valley—landing themselves in the forgotten town of Denton—a place now dubbed by locals as a valley of violence. The once popular mining town is nearly abandoned, and controlled by a brash group of misfits and nitwits—chief among them, the seemingly untouchable, Gilly (James Ransone) who is the troublemaking son of the town’s unforgiving Marshal (John Travolta). As tensions rise between Paul and Gilly, Denton’s remaining residents bear witness to an inevitable act of violence that starts a disastrous chain reaction, infecting the petty lives of all involved and quickly drags the whole town into the bloody crosshairs of revenge. Mary-Anne (Taissa Farmiga) and Ellen (Karen Gillan), two bickering sisters who run the town’s only hotel, try to find the good in both men, while desperately searching for their own salvation. Only the world-weary Marshal struggles to stop the violent hysteria, but after a gruesome discovery about Paul’s past… there is no stopping the escalation. From writer/director Ti West (“The House of the Devil”, “The Innkeepers” and “The Sacrament”) and Blumhouse Productions (“Insidious”, “The Visit”, “Whiplash” and “The Gift”)—”In A Valley of Violence” brings absurdist humor, unique dialogue and West’s shocking scenes of violence to the Western genre. The film also boasts a stellar supporting cast that includes Toby Huss, Burn Gorman, and genre darling Larry Fessenden.”

Note: This article was originally published on Examiner.com in March 2016.