Highlighter Series Interview: Voyage Austin

December 16, 2025December 18, 2025Leave a comment

Note: This interview was published by Voyage Austin in the Highlighter Series of December 2025.

Good morning Nicolette, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What makes you lose track of time—and find yourself again?

Daydreaming and writing can often compel me to lose track of time, yet simultaneously rediscover myself. Since I was little, daydreaming has been a joy of mine. The same applies to writing: if I begin my mornings with writing and I do not set a timer, I can lose track of time. Someone once advised me to allot time for daydreaming, the same way I plan time for any other habit like exercise, sleep, or meditation. Now, on the one hand, I think this is great advice to help keep me grounded and focused. But I also believe in giving your imagination permission to wander freely, to daydream naturally, without limits or timers. Regardless of how one daydreams, writing is so cathartic and evocative; it’s one of the only times I feel that I can truly be myself without hesitation. Writing it out—whether I share it with a friend, publish it, or keep it in a diary—helps me release everything that I’m bottling inside. The power of writing helped me find my voice, and that allowed me to speak my truth.

Can you briefly introduce yourself and share what makes you or your brand unique?

Yes, my artist bio is a great introduction to my career: Nicolette Mallow is an artist. Her journey began in performing arts and athletics, but her love for writing led to a career! Since college, Nicolette has covered numerous press events as a (dyslexic) writer. Her portfolio reflects a vast array of creative content, and she’s obtained 110+ publications in the US and Europe so far.

Mallow has interviewed an extensive list of diverse talent that inspired her along the way, including Greta Gerwig, Jimmy Chin, Bob Roth, Dr. Travis Stork, Joan Lunden, Jay Roach, and Roc Chen. She’s collaborated with companies and PR teams from Texas Monthly, National Geographic, Prevention Magazine, HBO Films, The Hollywood Reporter, SXSW, The David Lynch Foundation, The University of Texas at Austin, and more. Presently, her portfolio entails 12 national awards or scholarships, including both individual and group projects. Working with press and publicity teams from companies like Sunshine Sachs, Fons PR, Frank PR, and CW3PR — Mallow can liaise with publicists, entrepreneurs, and their brands.

Her career transcends many industries like AI content engineering, jewelry, publishing, sales, customer service, fashion, A&E, fine dining, and tech. But her focus always returns to the arts. Obtaining two degrees from the Savannah College of Art & Design (SCAD), Nicolette has a Master of Arts degree in Arts Administration and a B.F.A. in Writing.

Okay, so here’s a deep one: What breaks the bonds between people—and what restores them?

Lack of trust, lack of boundaries, and lack of communication break the bonds between most people, because it’s hard to respect someone that you don’t trust. And once that trust begins to deteriorate, it’s hard to move forward. We can restore trust by being honest with ourselves and transparent with others. We can restore trust by taking accountability and admitting when we are wrong. Likewise, we can heal broken bonds by opening our hearts to healing. Pride and ego destroy a lot of bonds as well; a lot of people would rather burn bridges than admit they were wrong or accept they’re a flawed human being (like the rest of us). But people often lie to themselves, and that leads me to another quote I love: “Above all, don’t lie to yourself. The man who lies to himself and listens to his own lie comes to a point that he cannot distinguish the truth within him, or around him, and so loses all respect for himself and for others. And having no respect he ceases to love.” —Fyodor Mikhailovich Dostoevsky

What’s something you changed your mind about after failing hard?

In the past, I somehow thought you could plan milestones and goals (success) like a to-do list. Alas, success does not operate on a timeline, and failure taught me patience. Life is not a grocery shopping list that you can check off and complete all at once. Think of it like booking a vacation: you can plan months or a year in advance, but the weather or illness might still cancel the flight and cause delays to your destination. Unlike travel insurance, where you can get your money back, there’s no such thing as insurance when it comes to your time. If life blows up in your pretty little face, there isn’t a number you can call to file a claim and get your time back. So I had to learn patience and adaptability. Failure forced me to learn how to show grace and compassion for myself when things don’t go to plan. Failure taught me that if things don’t work out, it wasn’t the right path for me, and instead of resisting failure, accept it and alter course.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What’s a belief you used to hold tightly but now think was naive or wrong?

We have all heard the phrase “love is blind,” but it took a lot of unnecessary heartache for me to believe that true love does not conquer all. I wouldn’t relay any of this to little kids or teenagers, but past the age of college, we should start to embrace the stark reality that chemistry and compatibility are not the same. We can love someone who is all wrong for us, and therefore it’s not a healthy love. In the past, I based a lot of my choices in relationships upon the chemistry I was feeling instead of looking at compatibility and character. We should not only want someone we share chemistry with, because passion and excitement are important. But I didn’t use to consider the bigger, long-term realities: Is this person safe? Is this person kind? Are they trustworthy? Do we share the same values? Can they regulate their emotions when angry? Are they emotionally mature? Do they have a strong work ethic? Are they honest? Do their actions match their words? Do they take care of themselves and have healthy boundaries? Etc… This fanciful, romanticized idea that “true love conquers all,” solely based on the chemical dopamine hits we get from falling in love, is incredibly naive, self-destructive, and foolish. I now seek chemistry and security (instead of simply chasing my passions, because the word “passion” has both negative and positive connotations). The truth is, there’s no such thing as a perfect relationship, and love won’t keep the lights on. Having said this, I’ve never had a relationship that was solely based on security because without passion it’s lifeless and boring like a dial tone. Finding that balance of passion and security is lucrative to your peace! There’s a quote from the movie How to Make an American Quilt that I adore: “Young lovers seek perfection. Old lovers learn the art of sewing shreds together and of seeing beauty in a multiplicity of patches”.

Okay, so before we go, let’s tackle one more area. How do you know when you’re out of your depth?

My body will tell me when I am out of my element, and I’ve pushed my boundaries too far. We all have intuition, but some people are more naturally in tune with their instincts (a skill that we can all learn or enhance). Years ago, I was guilty of ignoring my gut instincts, and I used to rationalize my anxiety or trepidations around a person, place, or thing. Like I just needed to take a deep breath and let it go, or I kept making excuses for other’s bad energy. Even with all the rationalization, the angst in my gut never really went away in certain environments; I simply became masterful at disassociating from it. After learning the hard way one too many times or making myself physically sick from stress—I now know that if my nervous system is lighting up like a pinball machine, it’s not cutesy “butterflies in the stomach,” and it’s not something to be ignored. Because that is my instinct warning me that something is awry, toxic, or dangerous. If something feels wrong in your gut, listen closely and honor your body

https://voyageaustin.com/interview/story-lesson-highlights-with-nicolette-mallow

Photography : Steve DeMent
Make-up/Hair: Summer Edwards
Jewelry Head Piece: Adrian Nichole Amiro

Inspiring Local Stories – Voyage Austin

July 30, 2025December 18, 2025Leave a comment

Note: This interview was published by Voyage Austin in July 2025.

Hi Nicolette, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?

My artistic journey began in performing arts and athletics, but my passion for writing led to a career. Ultimately, I feel that SCAD and Texas Monthly were the foundations of my professional path as a writer. Since those roles as student versus employee, I’ve covered numerous press events as a (dyslexic) writer. Over time, I’ve collaborated with companies and PR teams from National Geographic, Prevention Magazine, HBO Films, The Hollywood Reporter, SXSW, The David Lynch Foundation, The University of Texas at Austin, and more. I’ve also interviewed an extensive list of diverse talent beyond my years, including Greta Gerwig, Jimmy Chin, Bob Roth, Dr. Travis Stork, Joan Lunden, Jay Roach, and Roc Chen. My portfolio reflects a vast array of creative content. I’ve been published in the US and Europe. And my career transcends many industries like jewelry, publishing, sales, travel, customer service, fashion, A&E, fine dining, and tech.

Presently, I work as an AI Content Engineer. But I’ve known I was an artist ever since I was little, so that has always been part of my identity, with or without my career. Art and athletics are two of my greatest loves!

As a kid, I always adored sports and performing arts, and my family could see that joy within me, too. I knew from a young age, even around pre-k, that the arts were my true calling in life. Throughout childhood, I focused on music/vocals, theater arts, dance, swimming, and volleyball. Other hobbies and athletic activities came and went, like soccer, gymnastics, modeling, ballet, piano, church choir, Girl Scouts, tennis, or tumbling. But it was abundantly clear when I lost interest in something that didn’t align with me or felt forced. Looking back, I was fortunate to have a family that encouraged me to explore my interests and sponsored such diverse sports and hobbies! I wish I had stuck with piano, but I wasn’t officially diagnosed with dyslexia until college. Learning to read music the traditional way was giving me headaches and anxiety. The instructors didn’t believe my dyslexia struggles, so I memorized keys and melodies instead, but I couldn’t read music.

Early in my junior year at Lake Travis High School, I applied for the Media and Performing Arts (MPA) program at SCAD (Savannah College of Art & Design) and was accepted that summer. I graduated early from high school in December as an Honor Thespian and went straight to SCAD after winter break. I attended their campus in Savannah, Georgia. Halfway into my sophomore year at SCAD, I switched my degree from MPA to Writing. Secretly, I could not bear another moment of being on stage pretending to be another character. I was so internally conflicted because my life dream was to be an actress, a movie star, but my spirit felt otherwise. So I paused my undergraduate studies and went home for six months. During that break from SCAD, I trained with a Masters Swim Team at St. Stephen’s in Austin, Texas, and worked at a marina, but that’s an entirely different story… Once I returned to Savannah and switched majors, I wrote for the District, an award-winning student newspaper. It was cool watching my grades shift after I changed my focus from theater arts to writing. I went from mediocre grades, mostly B’s, to qualifying for the Dean’s List five quarters in a row. My art was shining in a whole new way! Sometime later, the Georgia College Press Association awarded my co-writer and me second place for Best News Article: Objective Reporting. After that, I became the first SCAD student ever selected to serve as an editorial intern at Savannah Magazine and soon completed my B.F.A. at SCAD.

Following graduation, I left Georgia to begin an internship with the Editorial department at Texas Monthly magazine. While serving as an intern, I was additionally hired as a contract employee to work in their Custom Publishing department for the Texas Tour & Meeting Guide Magazine. I also wrote three stories for the Texas Monthly website, which was special and exciting! That’s how it all launched and how I began my professional journey as a writer.

We all face challenges, but looking back would you describe it as a relatively smooth road?

Overall, no, it’s not been a smooth road. For instance, being a dyslexic writer with colorful grammar is a lifelong struggle. Depending on the time or phase in my life I’ve been interviewed, I share more (or very little) about my personal and professional struggles. However, the journey has been rewarding, humbling, scathing, beautiful, and exhilarating. I am so grateful for all the highlights and the blessings! And I’m proud of myself for chasing my dreams despite all obstacles. But I would like to return to media and performing arts, dance, and music. I’d like to create a podcast. And I’m interested in broadening my skills and getting into radio, TV, sports, and film. Plus, I need to finish my memoirs and a magical realism book. Ergo, I have a lot more work to do!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

After Texas Monthly, I was hired as the Marketing and Communications Coordinator for the copy, mail, and print department at The University of Texas at Austin. I worked there successfully for a couple of years, and I obtained several awards on behalf of the company. I even landed a public speaking gig at a national conference because of a portfolio I created, winning the IPMA In-House Promotional Excellence Award for the second year in a row! Eventually, I realized that I terribly missed the arts. Copy, mail, and print weren’t my passions, even if I was excelling at them. Sadly, I felt something was missing. I will always be very grateful for my time and the opportunities at UT Austin, but I felt in my heart it was time to rekindle my relationship with the arts. As a result, I went back to grad school to get my Master’s degree. It was tough to decide where to enroll, because I was also accepted to Richmond University in London, England, but I accepted SCAD’s offer. Based on a thesis paper I submitted to SCAD Admissions about Ancient Greece, that paper awarded me academic scholarships to help with tuition. Since I realized that I could not juggle both UT Austin and SCAD— I took a voluntary demotion and resigned from my corporate, salary job with benefits at UT, and I started to work hourly with no benefits in the service industry in order to focus on my studies.

During graduate school, I was not only a student. In that time, I also completed two internships, on top of working at a waterfront country club, as well as freelance writing. In hindsight, I was juggling too much! Grad school was an intense time, even for me. However, when I finally graduated after two years of calamity and controlled chaos—I was relieved and proud of my accomplishment! Yet, I was also confused and astonished that after graduation, I had such difficulty getting back into the corporate world. Suddenly I felt stuck and invisible in the service industry. Although I loved many aspects of the service industry, and I think everyone should work in it at some point, that wasn’t my long-term goal. Or I wouldn’t have enrolled in graduate school.

Suddenly, I wondered if I should’ve played it safe instead of chasing my “silly” passions. I started to doubt my decisions. Growing up, I saw a lot of my elders sacrifice or abandon their dreams for duty, responsibility, and financial security. Since I wasn’t married, and I can’t have kids—I seized my moment and rationalized my decision to pursue my heart over my head. And I’m glad I did! Despite not knowing how difficult it was going to be to return to the corporate world after completing my Master’s degree: I now have zero regrets that I went back to the arts. I learned so much in that tough time, and I came out a stronger, more resilient, emotionally intelligent person from the challenges of starting over. Nevertheless, the truth is that pursuing my artistic desires came with a heavy price because I got stuck in the service industry much longer than I anticipated, and some people enjoyed watching me struggle. However, during this prolonged season of professional exploration, uncertainty, and angst, I never lost sight of my goals. Even if at times I temporarily lost hope or momentum in the future. At the end of the day, I kept looking up, I continued freelance writing, and I focused on my dreams—kind of like a slow-motion personal and professional glow-up.

Any advice for finding a mentor or networking in general?

I recommend gravitating towards people who are smarter, stronger (mentally, emotionally, physically, financially, etc.), and more experienced in skills than you are. Allow others to inspire you to grow, to flourish, and to become an optimal version of yourself. As we grow professionally, it’s important to emotionally mature, too. We need to train our mind and heart to be flexible, powerful, and resilient, the same way we train our body. I have learned so much from interviewing talent beyond my years and observing the masters of their craft! Reading is another powerful learning tool.

Keep your eyes open and trust your gut to find the right, healthy people who want to be a mentor or guiding light to you, and be willing to ask them questions. Mentors may come and go like seasons, but their valuable insight or impressions last a lifetime. Also, it’s lucrative to remain open-minded to listening and learning from people that think, act, and feel differently from us. Even if the lessons they teach us are what not to do. We still learned something valuable.

Be willing to put yourself out there and face rejection or criticism. Remember that mistakes are opportunities to improve. And be kind to yourself, especially when you fail.

https://voyageaustin.com/interview/conversations-with-nicolette-mallow

NY Weekly Magazine

April 1, 2025April 1, 2025Leave a comment

An editorial published by NY Weekly Magazine went live in March. I’m grateful to be featured in their “Top 30 Women Disruptors to Watch Out for in 2025” issue. Out of several headshots, the editor and publicist chose that one.

“Final Thoughts: The women on this list prove that real change happens when you dare to do things differently. They are solving problems, inspiring others, and opening doors for the next generation. Their stories remind us that disruption is not about breaking things, it’s about building something better. As they continue to shake things up, one thing is certain: the world is paying attention”.

Bold Journey Interview

July 29, 2023July 29, 2023Leave a comment

Alright – so today we’ve got the honor of introducing you to Nicolette Mallow. We think you’ll enjoy our conversation:

Nicolette, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?

From a very young age, I was fortunate to know my life purpose: to be an artist. However, that is not always a secure or stable journey. Even in high school, when I told people I was enrolled at Savannah College of Art & Design (SCAD) for my undergraduate—many adults looked at me like, “Oh, that’s cute, but what are you going to do for a real job after graduation?” These remarks were constant, and it felt condescending, hurtful, and often ominous, like, “You’re just a foolish kid chasing a childish dream, and it’s only a matter of time until you fail and join the real world”… True, the arts do not always pay well. You must be open-minded to accepting jobs outside of the arts. (I discussed some of this in my first interview with Voyage Austin and my second in your Canvas Rebel series.) But I pursued my dream and didn’t let others take that vision away from me.

Do not let other people steal your light or your love for life. I’ve explored many other forms of employment to support myself financially. Regardless, I’m a published writer with over 110+ publications in the United States and Europe (including 12 national awards/scholarships based on individual or group projects). I’ve had the privilege of working with companies and media outlets, including The Hollywood Reporter, HBO Films, SXSW, Prevention Magazine, National Geographic, Texas Monthly, and more. So clearly, these naysayers weren’t totally correct. Admittingly, I wasn’t prepared for how arduous the journey would be, but I didn’t give up on my dream. Even if I sometimes felt lost at sea and as if the arts were drowning me rather than smooth sailing to exotic beaches. I remember this particular awards event many years ago, interviewing Hollywood talent as a member of the Press. Standing there waiting my turn to ask questions on the red carpet: I felt so unseen, undervalued, and disrespected by the Hollywood talent I was interviewing–I almost wanted to quit red carpet events for good. I was tired of working hard to help other famous people shine while being invisible and unappreciated. And for a while, I took a break. I only worked on my personal portfolio instead. Then I returned with an even better press gig, and I got to interview Greta Gerwig on the red carpet for the debut of her film “Lady Bird” at the Austin Film Festival. So, if you get burnt out, take a break. I personally love to seek out the water when I need to heal or decompress, which is why I recently explored San Diego, La Jolla, Del Mar, and more. It’s healthy to relax and give yourself recovery time. It’s O.K. to set boundaries and know your worth. Even if you’re an underground writer/performing artist – and nobody in Hollywood knows or cares about me – we all deserve to be treated with kindness and respect!1F14E3

Resilience is crucial to survive in the arts. As a published writer, the amount of rejections I’ve received compared to publications is startling! You must develop a tough exterior, like python snakeskin, in order to continue thriving in publishing or entertainment. I have vulnerabilities like any human, but I am resilient, fierce, and empowered. For instance, editors and critics are going to tear some of your writing projects to pieces—or simply ignore you altogether because the project wasn’t deemed worthy of their time – and you’ll need to be tough to learn from these experiences without letting them break your spirit. Ask for feedback if you’re ghosted. Ask the uncomfortable questions about why you weren’t selected or rejected – so you can work and excel at your craft to improve for the future. Accept that everyone won’t appreciate your artwork. It’s O.K. to be different. Find your tribe! But above all, stay loyal to you.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

In my previous two interviews with Voyage Austin and Canvas Rebel, I delved deeply into my artistic background, story, and purpose. It would be repetitive to rehash all that once more, but those links are still live, and my Artist Bio on my website is a great reference point.

However, I am creating a digital space for my music and dancing and to feature my publications, other than my website. My business website is strictly publications and editorial. I am in the process of launching a social media page that is more expansive and showcases all my artistic talents beyond the workplace. I’m also really anxious to partake in podcasts! That’s all I wish to say until I bring a few more loose ends together.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Self-confidence/self-love. Speaking my truth. Thriving after disappointment/ failures.

Self-confidence and self-love go hand-in-hand. Loving others is part of self-love, so the more (love) we give out, the more (love) we get in return. I know many people from all walks of life, not just artists, who possess gigantic (fragile), grandiose egos. Yet they do not truly love themselves. They just put up a good front to the world, like wearing a theatrical mask and being nice to people in public but hiding a dark persona behind closed doors.

Loving yourself isn’t the same as holding high regard for your talents, vanity, or God-given abilities. Self-love comes from within, not from awards, accolades, popularity, beauty, money and achievements. Finding that healthy balance of confidence and humility is challenging to master. On the other side of that coin toss lies fear (insecurity) and arrogance, which aren’t constructive to optimal success. Sometimes, we must learn to swallow our pride/ego and think beyond ourselves. Other times, we must use our voices to speak the truth and fight for what we believe in! Balance is an obstacle I’m still learning, like a dancer staying grounded at all times or else you’ll fall down.

Beware of never making yourself smaller or minimizing your light/skills/talents in order to suit others’ comfort levels; it’s another form of self-betrayal that will steal joy and distort your truth. Stand in your truth! Know that not everyone will like you, nor will they support you. You must accept that some people will desire to see you fail, some won’t be your advocate, and you do not want those people in your corner. Some people won’t have your back, even if they love you, whether it’s an employer, family member, friend, or lover. Because they don’t love themselves… Be your own number-one cheerleader! Quit waiting for someone to come to your rescue – quit seeking the approval of others – be the champion of your dreams! Move at your own pace. Find the people that love and support you. But most of all, be sure that you love yourself. Cliché but true because, in life, we don’t always like ourselves, but do you love yourself?

Lastly, do not be afraid to ask for help if you are struggling, whatever it may be. Keeping that burden a secret will eat you alive from the inside out. True, many employers will not hire people with disabilities or ailments. Even though it’s illegal, they lie and save face by advertising it’s a safe work environment, even when it’s not. Safeguard your private information until you can trust someone, do not overshare because manipulative people use that personal intel like ammunition to destroy you. But also make sure to have a support system where you can speak your truth! There is no shame in asking for help. Even kings/queens had people at their side to support their empires. We cannot do it all on our own. There are good, humane employers out there that are more concerned with your work ethic, work experience, and proven ability to excel – as opposed to whether or not you’re “perfect” outside work in your personal life. We all have a work persona and a personal life – don’t be fooled – everyone is facing their own inner demons, so don’t be afraid to be human. You are not a machine. Emotions are not a sign of weakness. I know athletes that are physical powerhouses but are so messed up in the head & the heart. Being healthy and whole – mind, body, and soul – is demanding, and if it were easy. We would all be healthy. Ergo, don’t be afraid to showcase the fact you’re imperfect. It doesn’t make you a failure. It means you’re human. People can relate to someone with an open, loving heart.

Is there a particular challenge you are currently facing?

Out of all these closing questions – the number one obstacle or challenge I’m facing in my present life: People often see you how they want to see you, based on their beliefs, experiences, or life perspectives (often programmed from their childhood). You cannot control this false narrative, even if it’s inaccurate. Seeing ourselves through other people’s harmful, critical eyes can be scathing and disheartening. Often, as a woman, people will not take your intellect seriously if you also partake in modeling, the arts, music, etc. People often see me and make snap judgments from afar, like my rose-colored glasses, my love of Hello Kitty, my dyslexia (grammar errors), and my tender heart for animals, and think they have me all figured out. To many outsiders, I’m just a silly, daft airhead with s*x appeal who dreams of being talented and only obtained her success through luck or privileges. But I know I’m very smart and gifted, despite being dyslexic and having colorful grammar. I worked hard for my artistic achievements because I had zero connections to the publishing world. Regardless, I’m most empowered by my inner emotional/spiritual tenacity and all the things I’ve overcome behind the curtains when no one was watching. I grew up with mostly all males and generations of family in the military, which toughened me up from the get-go. I was sent to etiquette school for three semesters as a child, only so I would embrace my femininity. At heart, I’m a wild tomboy that can hold her ground and speak her mind: I just like wearing the costume of a fashionista, girlie-girl.

Shakespeare is not my favorite writer, even if a brilliant one. Still, it’s good to remind ourselves when it feels as if society wants to demonize you, falsely portray who you are, or change your identity to suit their conformity: “To thine own self be true.”

To view the original interview please visit: https://boldjourney.com/news/meet-nicolette-mallow/.

Pt 2. Interview: James White & the Broken Spoke

May 17, 2019November 22, 2020Leave a comment

_{Photo of George Straight provided by Broken Spoke.}

On May 1, 2019 —For the second year in a row, I interviewed James White at the Broken Spoke sitting at table B2 next to a replica of Willie Nelson’s guitar, Trigger. The same booth where Willie Nelson and his wife, Annie, used to dine in decades past. Coincidentally, one year ago, I interviewed Mr. White on the exact same day. I just so happen to notice this coincidence whilst uploading the audio files post-interview. Last year, the story was published in a local rock-n-roll zine in ATX and I titled it “James White talks 54 years at the Broken Spoke“. The first interview was a bird’s eye view of the last 54 years. Audio from the interview in 2018 is available to hear Mr. White talked to me about his quest, the dream of opening a honky-tonk and meeting his wife and falling in love with Annetta. He told me about the volunteers who made the building by hand, one of which was a man so drunk he fell off the roof. The first time they booked Willie Nelson back in 1967. Back when Willie wore short hair, clean-shaven, and wore either a turtle neck, a vest or a sports coat. White told me about the time Dolly Parton came to film “Wild Texas Nights” in the eighties. He told me about the film “Broken Arrow” featuring Jimmy Stewart and how it inspired him to name the Broken Spoke after it. The time Rowdy almost got shot by a police officer when someone stole his father’s silver saddle that is now kept in a glass case.

“A lot of people, you know, they ask me, why did you go into this kind of business? All the way down to my childhood, my parents would take me to different dance halls in this area, and that’s where I got the love of country music in my veins. When I was in the Army, I didn’t know what I was going to do when I got out of the Army. So I thought it would be kind of neat to open up a place of my own, similar to the places when I was growing up in Austin. It just became like a quest of mine the day I left the Army. And when I came out under the big ole oak tree out front (on South Lamar), I just kind of visualized a place like no other and when I got it built: I named it the Broken Spoke. The reason I thought up that name, I wanted something original. I wanted something country, I wanted something western. Texas style”.
– James White

Over the decades, Mr. White has become friends with the likes of Willie Nelson, Alvin Crow, George Strait, Garth Brooks, and the list goes on and on like a jukebox with endless vinyl’s to play. Thankfully, the Broken Spoke isn’t showing any signs of slowing down. In fact, their business is booming right now! This recent kaboom is due to a delightful visit from one of Texas’ most adored and esteemed country western musicians: George Strait.

Last winter, during a daytime walk, I noticed an entourage outside of the Broken Spoke and became very curious. True, I see photoshoots and video crews outside the building all the time. People travel from all over to photograph and film this beloved Texas classic. However, this was a larger than usual crew of people. A few nights later, Steven Mark and I trailed in for a few libations. At which point, Mr. White informed my boyfriend and I that the infamous King of Country, the one and only George Strait was at the Broken Spoke for his latest album Honky Tonk Time Machine.

Universal Records and Spotify came out to film and photograph George Strait at the Spoke and interview Mr. White. On the one hand, I was stunned that George Strait came back to the Broken Spoke for a photoshoot — the mere idea George Strait was in my hometown at a local bar right around the corner was mystifying. I’ve never seen him in person. Strait is a cowboy I’ve heard singing to me all my life through radios, stereos and televisions. All my life, his face has been all over Texas and the south, and yet, he has no bloody clue who I am. And yet, here, Mr. White is just hanging out casually with a long time friend. So, on the other hand—I was not stunned or shocked—it’s just another sunny day in the colorful story of Mr. White, his family and life at the Broken Spoke.

“You can find a chisel, I can find a stone. Folks will be reading these words, long after we’re gone. Baby, write this down, take a little note, to remind you in case you didn’t know. Tell yourself I love you and I don’t want you to go, write this down. Take my words, read ’em every day, keep ’em close by, don’t you let ’em fade away. So you’ll remember what I forgot to say, write this down.”
– George Strait

Back in the late ’70s and early ’80s, James White booked George Strait for seven years. At the time, Strait was a part of a band near San Marcos called Ace in the Hole. Once he became more and more famous, the booking fees outgrew the Broken Spoke. Decades later, true to Texas form, Mr. Strait never forgot his roots and returned to the honky-tonk dance hall in Austin. George Strait also brought his wife, Norma, and his driver, Leroy. Weeks later, Broken Spoke was featured on the front cover of George Strait’s latest album, “Honky Tonk Time Machine.” The album was released on Feb. 11, 2019. Later on, when George Strait performed at the 2019 Academy of Country Music Awards in April. The backdrop featured a photo of the Broken Spoke and by the graphic effects, it almost looked as if they were playing outside the building. The bright colors of the Texas flag blowing in the wind against the woodwork, the wagon wheels and the honky-tonk dance hall. This is excellent publicity for the Broken Spoke! Ever since more visitors from all over are flocking to the Broken Spoke. Which is fantastic news because the city of Austin treasures the local hotspots and it’s comforting to know business is alive and well at the Spoke. I liked hearing James White tell the story about when he finally informed George Strait about the ladies’ bathroom Annetta adorned with his cowboy pictures. Strait was very flattered and had a real good sense of humor about it. I was told he even kissed Annetta on the cheek!

With only five cases of beer to sell, James White opened the Broken Spoke in 1964. After he was released from the U.S. Army at the age of 25 – Mr. White decided to pursue the quest, his dream, of opening a honky-tonk in Austin, Texas, to feature live country music and a dance hall. In the beginning, Broken Spoke was a local roadhouse where beer cost .25 cents a bottle and customers could get ice and a soft drink for .30 cents to chase down their liquor. Back in those days, before the peak of craft cocktails, people could bring their own liquor bottles to the bar in Texas. Now in 2019, over 55 years later, Broken Spoke has become a worldwide famous dance hall with a full bar and restaurant. By the late ’80s, the Broken Spoke started to gain more and more fame. Featured in Texas Highways magazine, The Food Network, The New York Times, Nat Geo Traveler, CBS News, Texas Monthly, The Smithsonian and more; Broken Spoke is a historical landmark. The Broken Spoke is owned and operated by James and Annetta White. The two met at a dance hall in 1961 when she caught his eye. Married for 52 years and counting, Annetta and her husband have worked together for decades to keep the Broken Spoke running successfully. Amongst her many contributions to the Broken Spoke, I discovered that Annetta is the one responsible for the George Strait photographs covering the women’s bathroom, giving the ladies room some cowboy vibes. For which, I am grateful.

“I ain’t got a dime, but what I got is mine. I ain’t rich, but Lord I’m free. Amarillo by mornin’. Amarillo’s where I’ll be”.
– George Strait

Days before meeting Mr. White for a second interview, I felt anxious. Over the last 14 years, I’ve conducted hundreds of interviews. But I still got intimidated before interviewing James White. Even though the first interview went very well and the story was appreciated – even though I had no reason to feel anxiety because Mr. White and his entire family have been so friendly to me. Secretly, I still felt intimidated like, “What in the world am I going to ask this man that another writer hasn’t already inquired about? Is my story going to be any good at all? Where do I even start the second interview? How do I condense so much history into a few pages?” Instead of delving into my self-doubt as a Texan, I chose to chase the story. And I am glad I did.

Mr. James White is one of the kindest and most down-to-earth individuals I’ve ever interviewed. Out of all the celebrities, artists, and entrepreneurs I’ve interviewed over the last 14 years – the White family will always linger fondly in my memory for making me feel welcomed. Not everyone I interview is kind or humble, and the kindness is forever permeated into my brain. In a way, the Broken Spoke now feels like it’s become part of my own Texas history, too. I can understand wholeheartedly why people have coined the Broken Spoke as “the country-western version of Cheers.”

During the second interview, late that morning, there was some commotion in the background—people looking for a key to the walk-in freezer. Beer shipments had arrived and the freezer was locked. Throughout the interview, you can hear people coming and going, including one of his daughters, Terri White. She teaches dance lessons at the Broken Spoke. Terri was kind enough to bring me some fried okra she’d just cooked in the kitchen. Walking over to table B2, she asked me if I wanted a bite. I said yes and took only one piece, as not to feel greedy. I guess she read my mind because she reached into the basket and placed a handful of okra onto the table, and left me with a napkin. It made me smile and I thanked her again. It was a very sweet moment and reminded me that one of the many reasons why I’m grateful to be a Texas girl: southern hospitality and the love of sharing food and drinks together.

56659947_10157186459021484_8767717079521427456_o — Artwork by Kevin Geil.

Mr. White has another daughter, Ginny White Peacock. There is a fundraiser for Ginny on May 17, 2019, starting at 8 P.M. CST. Last year, I met her at the previous interview, and she was also very lovely and polite to me. She talked to me about the building’s electrical oddities and asked about my artwork. Recently, after many serious, life-changing health concerns that caused Ginny to lose both her feet and legs, below the knee, and nine fingers—as well as undergo a lot of painful surgeries she’s still recovering from—the Broken Spoke is hosting a silent and live auction to raise money for Ginny to obtain prosthetic legs. A wife and mother to two young boys, the fundraiser is a chance “to celebrate and come together to raise money so Ginny can get back on her feet.” Two Tons of Steel, Derailers, The Wagoneers w/ Monte Warden and other special guests will play music for the benefit. The auction entails over 100 items and collectibles. Including an autographed Limited Edition George Strait guitar (and an autographed cowboy hat) donated by George Strait & Tom Foote. A round of golf foursome with celebrity Ray Benson at Barton Creek Country Club. Ginny’s artwork will also be featured at the benefit. Please come on out to support the White family! If unable to attend the event, there is also a GoFundMe campaign where donations can be made to help Ginny on her road to robot legs.

Music and drinks aren’t all the Broken Spoke have to offer. Their barbecue is quite delicious and they are notorious for their chicken fried steak. On occasion, Mr. White still chops wood for the kitchen. Out at his ranch, there are some gullies and ravines that he uses a tractor to find wood for the fire. Live oak, Spanish oak and Heritage oak are the kinds of firewood he and his crew bring to the Broken Spoke to smoke meats. “It helps zap the taste in there and it’s sort of a flame-kissed smoked process,” stated White. The Spoke has had a BBQ pit from day one and way back in the day, James White and Bobby Flay used to cook together.

It would take several books to document all the history of the Broken Spoke. There is simply no way to condense it all for a literary journalism piece for the web. I hope to compile all my recordings into a short story and get it published elsewhere. Meantime, if you’d like to hear James White talk about the time Garth Brooks played a surprise show at the Broken Spoke in 2017. Booking George Strait back in the ’70s and how White was contacted for the cover of his latest album. Please stay tuned for the interview to go live!

“It’s a heart thing you feel good about. At the end of the day, I take more pictures now than I ever took in my life before now. Hell, no one wanted my picture in 1964 but now everyone does and I’ll make up for lost time. There were fun times in the 1960’s and everything was new. I just had so much fun here at the Spoke. But I think the one (press) thing we did with Texas Highways stood out the most. It’s like the gift that keeps on giving. Now we’re on every roadside park in Texas at the rest stops. I mean you come in and there’s a picture of the Broken Spoke and the Cadillac outside. And then on the left there at the state Capitol, it’s right there you know. You got music, you got Texas and then you got the Broken Spoke. It’s a very good compliment to us. Since then we’ve been voted the Best Country Dance Hall in the nation, home of the best chicken fried steak in town, a lot of metropolitan awards. We’ve won a lot of awards. I’m in the Texas Hall of Fame and the Smithsonian. I’m in the Country Music Hall of Fame… I never expected it. All I really wanted was a honky tonk dance hall. So I got what I wanted, but then I got a lot more. Which is fine, it’s fun, a hell a lot more fun to have people brag about you than bitch about you. It’s always more fun to get compliments”.
– James White

35401119_10102247407853837_2517178313827418112_o

Note: This article was published in Rank & Revue in May 2019.

Interview: Ian Moore talks psychedelic rock, the magic after midnight and decades of touring

September 18, 2018November 22, 2020Leave a comment

_{Photography by Daniel Work. Imagery provided by Western Publicity.}

Presently, Ian Moore is touring the Northeast of the U.S. and sharing his music to promote the release of his new album Toronto. A month prior, Moore cruised through Austin, Texas in Aug. 2018 to celebrate his 50th birthday at the iconic Antone’s. Moore is originally from Austin and he’s got a lot of Texas soul within his music. His birthday celebration deep-in-the-heart-of-Texas lasted two nights. Eric Tessmer was the opening act each night. These two artists are both deeply talented at playing guitar, songwriting and vocals. At times, their music, energy and style felt electric and transcendental, which is one of the many reasons why they call it psychedelic rock.

Before the ATX birthday shows that were filled to brim with many of Moore and Tessmer’s beloved fans, friends and family inside Antone’s: I interviewed Ian Moore over the phone. Another Rank & Revue (R&R) writer interviewed him years ago, but this time it was my turn to interview him. At random, my editor sent over a pitch to me from his publicist at Western Publicity to see if I wanted to conduct the interview. Once I read Moore’s bio, even though I had not heard of him before: I knew I wanted to book it. Clearly, the man has talent to venture on national tours with the Rolling Stones, ZZ Top and Bob Dylan.

38452378_10102289768008747_2851857966716420096_n — Photography: Nicolette Mallow

“Ian Moore, the Seattle-based, Austin, TX-born guitar player, singer and songwriter makes the proverbial renaissance man look lazy. Coming on the heels of Strange Days, his most successful record since his eponymous debut. Despite a never-ending cycle of touring, Moore offers a new record of bright, blazing rock-n-roll that combines his legendary guitar prowess with radio-friendly songs that showcase his elastic, soul-inflected vocals. As always, Ian has his eyes on the challenges faced by musicians of every stripe, having experienced the spectrum of artist successes and tribulations over a nearly 30-year career. “It’s a very different climate right now. When we hit a city, it doesn’t matter that I have 14 records, radio hits, etc. The only thing that matters is if we can really show up and leave the people feeling they saw something amazing. Its keeps me hungry, and I like the challenge,” says Moore… You might have been surprised to hear Moore’s songs popping up on major network shows on prime time television this past year; several selections were prominently being featured as performances on both American Idol and The Voice (“Satisfied” and “Blue Sky”). He also founded the artist’s healthcare alliance SMASH (Seattle Musicians Access to Sustainable Healthcare) and has joined the board of NARAS for the Pacific Northwest as governor and head of the advocacy committee. Moore’s story is often told and probably familiar to most critics; his initial record on Capricorn propelled him to national tours with the Rolling Stones, ZZ Top and Bob Dylan, acting in the acclaimed indie feature “Sling Blade,” and having Ice Cube direct the video for his track “Harlem.” Moore deviated from his initial blues-oriented guitar sound on subsequent records, touching on graceful pop songs and the psychedelic as well as British pub rock and deep Americana. The Toronto record and its 6 tracks represents those influences in such a way that they have informed his songwriting, but is likely more recognizable as a strong collection of the kind of guitar rock his core fan base would respond to immediately”.

25438614_1926317220712040_5599809933720635409_o — Photography by Daniel Work. Imagery provided by Western Publicity.

In advance to the interview, I was reading the information Ian Moore’s publicist sent me and researching other interviews of the past. I Google’d him to read about his older albums like Capricorn. Within the photos from then and now, I noticed that Moore had super long brunette hair in the 90’s and looked like a total rock star. Even though time has passed, he’s still strikingly handsome and very talented. I enjoyed listening to his musical style change from Capricorn to Toronto. I read a lot of lyrics. Watching his SXSW 2017 performance at Continental Club last spring in ATX: I could see Moore is in love with the guitar and the music. Texans are often known for being passionate and intense, especially the artists and athletes.

As I read more and more, I realized that I was out of the loop, especially since I am an Austinite. Ian Moore has been around for three decades and I was shocked I’d never seen one of his shows. As a Texas girl and artista, I consider myself familiar with the local art scene. Obviously I was not up to track. Like many people, it seems the more I know, the less I know. There’s simply no way to keep track of all the great talent out there, and that’s sort of a beautiful thing: always discovering new artists and new music. I didn’t really know what angle to take the story. All of the music was new to me—I enjoyed many different songs from different albums—and I didn’t have much time to prepare for this last minute interview. Even though the story wouldn’t run on R&R until September. So, I figured since every other media outlet was going to be asking about Toronto and Antone’s—I decided to just get to know the artist, like any other stranger, and sort of assess what we called at SCAD, a character profile, a mini version of the artists career.

On the dot, all the way from Texas, I called Ian Moore on the number his publicist provided me with. Moore was sanding an old tour vehicle outdoors in Seattle.

Nicolette Mallow: Growing up in Austin, did you always have a childhood fondness for music? I read you switched from guitar to violin.

Ian Moore: Yes! One of the first times I kicked in the womb was at Vulcan Gas Company. Even though neither of my parents were musicians, they were both music enthusiasts. I started playing violin as a child and switched to guitar as a teenager. When I was 16 years old, unfortunately, I cut some tendons. Still makes me a little sad to think about because that ended my violin career… When I first started playing music in Austin, I had a real hard time starting a band. My peers were into other music. They were more into the punk rock culture, but I didn’t care much for it. I was more into soul music, blues and psychedelic rock – garage rock – 50’s music. Then I found a drummer from high school and we started making music. We were the first band to ever play at Black Cat Lounge. This was a biker bar and we brought in youth and kids from all walks of life to a new scene. It was cool because this was before Emo’s and there were limited music venue’s at this time. By ages 19-20, I started touring. But yeah, it’s my 50th Birthday and Austin is my hometown. My history is as deep as any musician there. Guitar lessons. Stages. Memories. Riding bikes to Antone’s on Guadalupe. I had to celebrate in Austin.

NM: Your album Capricorn launched tours with Rolling Stones, ZZ Top & Bob Dylan. That’s really impressive! How long after the release of your first record did these tours come about. And do you recall the names of the tours?

IM: Capricorn. At the time, being a blues-influence guitar player was kind of unknown territory. There was no cool roots, rock scene. I had a difficult time finding people to put the record out. It was very hard to find a placement. The label who signed this deal had managed Otis Redding. Before that, one deal after another fell a part and took a while to find a place to put my record(s). After Capricorn was released, the radio success and decent tour numbers got past the agents. Once the agents caught notice, I began touring. I think, but am not certain, the tour name with Rolling Stones was The Blue Lounge Tour and I think with ZZ Top it was the Recycler Tour. But I’m not certain, it’s sort of a blur… My band was the biggest band of our generation in ATX for a good 10 years, 2000-3000 people a night at our shows.

Screen Shot 2018-09-11 at 11.26.34 AM — Imagery from IanMoore.com.

NM: In regard to your newly release album Toronto, I read the lyrics for the songs “Satellite” and “Rock n Roll”. Tell me about the bright side and the dangers of living your life in the magic of midnight.

IM: The magic of midnight and the brutal reality of harsh dawn; we are all eternal dreamers. We are prone to think the next place, town, song or etc.—we think it’s gonna be the next thing to connect us. We can continue to dream and be dreamers, but it’s intense and a lot of people cannot sustain it. A lot of people lose themselves. I’ve been doing KXP radio and I talked about pitfalls of touring and how to survive. Being focused on the music helps. You can tell where the motivation is. If you want to party—and you’re focused on the physical attention—you will wear yourself out. It’s crucial to focus on the music to sustain sanity. It’s very rewarding and spiritually fulfilling. Just gotta keep focused on the prize. Don’t lose yourself in the illusion of midnight, thinking that something greater is right around the corner… My music has been a continued manifestation of what I wanted to do. When I was young, learning how to play and sing, I did a lot of wandering. Leaving scenes and drifting into the ether, a wanderer with temporary companions. It’s been an interesting journey. Even though my most successful record (thus far) was my 1^st album: I think I’ve gotten quite a bit better and become more interesting. I never chased the fame. However, I’ve become an underground artist.

NM: I read your quote about the challenge of keeping the crowd enticed and how the music culture has changed. How do you sustain such energy while touring, so that you can always give the crowd the experience they’re seeking?

IM: This is the hardest time to survive with music, it’s so challenging. But I have a deep passion for music. I do it all, simply because I love music. Music is most deeply motivated for me, the actual music, not the attention and the success, that is peripheral for me. No matter what, I always want to get better and write a better song and feel like if I could just concentrate harder, it will manifest… When I am all beat up and tired and miss my family: the music keeps me going. That’s the thing, I can be completely exhausted and always dig in to find that passion.

NM: The transition to Seattle from ATX, over the decades, based upon your observations—what changed most within the local scene between the two cities?

IM: A lot of what I do is between Austin and Seattle. I live in both towns. We had nothing here (in Washington) when I arrived awhile back. There’s been a lot more drastic changes in Seattle. Obviously, all cities are enduring major changes right now, any cool city with artists. They’re all being priced out. However, Austin is one of the best for artists, right now. At least in ATX you have some people working for you and trying to make it better. ATX is weathering the storm best.

NM: Do you have any favorite or newfound cities in Europe that you look forward to touring this year?

IM: Europe: I love Spain and Italy. Amsterdam. Denmark. London… I’d like to play in Portugal. It’s so cool playing in different places, but what’s cooler is playing well in the places you play.

To view upcoming tour dates, listen to music and read about Moore’s songwriting workshop in Canyon Lake, Texas: please visit his website at www.IanMoore.com.

Note: This article was originally published on Rank & Revue in Sept. 2018.

Interview: James White talks 54 years at the Broken Spoke

June 18, 2018November 22, 20201 Comment

_{The Broken Spoke marquis. Photography by Nicolette Mallow.}

With only five cases of beer to sell, James White opened the Broken Spoke in 1964. After he was released from the U.S. Army at the age of 25 – Mr. White decided to pursue the quest, his dream, of opening a honky tonk in Austin, Texas to feature live country music and a dance hall. In the beginning, Broken Spoke was a local roadhouse where beer cost .25 cents a bottle and customers could get ice and a soft drink for .30 cents to chase down their liquor. Back in those days, before the peak of craft cocktails, people could bring their own liquor bottles to the bar in Texas. Now in 2018, over 54 years later, Broken Spoke has become a worldwide famous dance hall with a full bar and restaurant. By the late 80’s the Broken Spoke started to gain more and more fame. Featured in Texas Highways magazine, The Food Network, The New York Times, CBS News, Texas Monthly, the Smithsonian and more; Broken Spoke is a historical landmark. The Spoke has showcased talent like Willie Nelson, George Strait, Garth Brooks, the Derailers, Dale Watson, Alvin Crow, Weldon Henson and the list keeps going for decades. Many artists, icons and celebrities from all over have entered the front doors including Dolly Parton, Clint Eastwood and Quentin Tarantino. Hundreds of old and modern photographs catalog the years within Broken Spoke’s Hall of Fame.

The Broken Spoke is owned and operated by James and Annetta White (his wife). The two met at a dance hall in 1961 when she caught his eye and have been married 51 years. Annetta and her husband have worked together for decades to keep the Spoke running successfully. Amongst her many contributions to the Broken Spoke, I discovered that Annetta is the one responsible for the George Strait photographs covering the women’s bathroom, giving the ladies room some cowboy vibes.

“A lot of people ask me where I met my wife. Well, I met her at a honky tonk. There was an old dance hall in Oak Hill called the Sportsman Inn and I looked out on the dance floor and saw a pretty blonde lady dancing with a red dress on. It was a fast dance and she caught my attention. She caught me eye and I thought I’d ask that girl to dance. That’s where it all started right there.” – James White

Walking into the Broken Spoke is like stepping back in time. Once you enter this classic Texas dance hall and see all of the antique photos from decades past, an intense feeling of nostalgia rushes over and fills the air. It looks exactly as it did when the doors opened in 1964. There is so much eye candy to choose from: a horse saddle, photographs, flags, neon lights, posters, woodwork and of course the dance hall. A replica of Willie Nelson’s guitar Trigger can be found at the Broken Spoke, too. As a Texas girl that’s driven by the Broken Spoke since the 1990’s and enjoyed libations as an adult, I was really excited to finally learn more about this dance hall and the reputable James White.

In May 2018, James White consented to an interview with me. I met him at the Broken Spoke on a weekday around lunch. He and I sat at table B2, which I came to found out is the same table where Willie Nelson and his wife Annie would frequent when they were regular visitors at the Spoke. I went to Lake Travis High School with Willie Nelson’s nephew, Trevor, so it was even more thrilling to be sitting in country western history.

Wearing a UT button-up shirt, a red baseball cap, gold watch and horseshoe ring made of diamonds, James White took me back to the beginning and covered as much history about the Broken Spoke as we could in one hour. Unlike most interviews, White naturally guided the majority of the dialogue exchange. I was simply a listener to keep the story on course, interjecting with questions along the way if things got off track. Before the interview began, White asked me if he could start at the beginning and then jump around in time wherever I wanted to. By listening, I could tell he had told this Texas story many times and it never gets old to tell, or to hear. [He insisted that I record the interview and I posted the audio online in a two-part segment via YouTube.]

James White: A lot of people, you know, they ask me, why did you go into this kind of business? All the way down to my childhood, my parents would take me to different dance halls in this area, and that’s where I got the love of country music in my veins… When I was in the Army, I didn’t know what I was gonna do when I got out of the Army. So I thought it would be kind of neat to open up a place of my own, similar to the places when I was growing up in Austin. It just became like a quest of mine the day I left the Army. And when I came out under the big ole oak tree out front (on South Lamar), I just kind of visualized a place like no other and when I got it built: I named it the Broken Spoke. The reason I thought up that name, I wanted something original. I wanted something country, I wanted something western. Texas style. In my mind, I had a list of different names in my head. When I got to thinking about Broken Spoke I was thinking about wagon wheels and they were kind of rolling around in my brain. And then I remembered this old Jimmy Stewart movie called “Broken Arrow” and I said hell, I’ll just find me a couple wagon wheels, I’ll knock a spoke out and I put one on each side of the door coming in and I named it the Broken Spoke. And I never looked back.

Volunteers made the Spoke by hand. A lot of heavy drinkers pitched in to build the Broken Spoke and one drunk man even fell off the roof. White had to open the doors a little early after running out of money, hence the modest five cases of beer. People even told White the business wouldn’t last six months, but he proved them wrong. It was about 20 years of hard work before the Broken Spoke became famous. Mr. White said it was many years of 16 hour days tending bar, seven days a week. The Broken Spoke is his life’s work and there is a ton of heart and soul poured into this building.

Music, dance and cold drinks are the focus of this honky tonk, but there is also a strong sense of community and love. The Spoke has been described as “the country western version of Cheers” and it’s become part of Texas history within the arts. Many local Austinites or younger generations don’t know the intricate history of the Broken Spoke. I certainly didn’t and I’ve been here off-and-on since the 1990’s. So, after White’s introduction as to what inspired him to build and create the Broken Spoke. I asked him to tell me more about table B2: Willie Nelson’s table. Willie is one of the most notorious artists to perform at the Broken Spoke and it all starts back in the 1960’s.

JW: I first booked Willie Nelson in 1967. I booked Willie Nelson and The Record Men for $800. He had short hair, he was clean shaven and wore either a turtle neck, a vest or a sports coat. But he’s still the Willie Nelson you see today. His people love to see the one picture of Willie hanging on the wall, and he’s got a copy in his office too: the photo of he and I on stage at Broken Spoke when I first booked him back in the 60’s. He and I have always been friends. Willie has friends all over the world but he always remembers the Broken Spoke. He always comes back every chance he gets… Anyway, when Willie had a tax problem in 1990 and owed $16.5 million: my wife and I were sitting around and we got mad because we heard the IRS took all his pictures and they took all of his awards off the wall and put them up for auction. I didn’t think it was right to take his pictures, gold records, platinum records—and so we thought we’d take a collection and give it to Willie because they’d taken everything he owned. So I got a gallon pickle jar and put it on the bar and put a sign on it “Where there’s a Willie there’s a way”. Willie heard about it and called me up from Hawaii and thanked me. Meanwhile we had a fundraiser for Willie and I sent the money over to Hawaii by way of his daughter, Lana Nelson. His family said Willie talked about the fundraiser all day long and was very excited about it. He called me again and said “thank you from the bottom of my heart. I’m gonna come home for Christmas, and I’m going to bring my band, I’m going to eat some chicken fried steak, drink a cold beer, and I wanna do a little picking (at the Broken Spoke) and I’ll bring some friends with me”. And that’s when a lot of local country artists who knew Willie wanted to get involved. Some nights you never forget. He never asked for money, I did it from the heart. And he thanked me from the heart and he came out and played all night. That was in 1990… So we raised some money and I gave him every letter I received from Associated Press, they ran the story all over the world. We started getting money from Desert Storm, Desert Shield, Birmingham jail and Indian reservations… I never got one bad letter about Willie. All of them were complimentary and even if the donation was $1, Willie autographed every check as a thank you.

After he told me about the fundraiser, James White proceeded to share a song he wrote with Gary P. Nunn called “Where there’s a Willie, there’s a way”. Their song can be heard sung a cappella by Mr. White in Part One of the interview around the 18:00 minute mark. It’s rather clever and has a Willie Nelson-esque melody to it.

Suddenly, as I intended to shift gears from Willie Nelson to Dolly Parton. Her music serendipitously came on the jukebox and you can Dolly’s voice in the background. A series of her songs played at that perfect moment like the classic “Old Flames Can’t Hold A Candle To You.” Echoing in the background, it was a most befitting and true country, western moment in Texas. Back in 1987, Dolly Parton came out to the Broken Spoke to film “Wild Texas Nights” and James White even got to utter a few lines in the filming. There is a charming photo of Dolly Parton on display at Broken Spoke that many people love to photograph.

Bouncing around in time, James White talked to me about the booking process, musicians, family and the architecture of the Broken Spoke. It’s an older building that has a lot of character and endearing oddities. However, White mentions that perhaps if he built it today there would’ve been some changes, like installing larger bathrooms. Nevertheless, there is something beautiful about keeping history locked in a time capsule. Especially in a city like Austin where it’s losing a lot of its originality with the modern times. Broken Spoke has withstood all the changes in Austin and still stands strong with many more memories of live music and dancing to come.

Over the years, there is one character that all regulars know about and that would be Rowdy. He never leaves the Broken Spoke and has never performed on stage. He doesn’t speak either but Rowdy sits at one of the tables with his sunglasses, bandana, blue jeans and he’s quite the ladies man. Sometimes people like to dance with him, too. Wait, did I mention Rowdy is a dummy?

JW: Rowdy’s skull has a crack now because people keep dropping him on something, or some drunk wants to dance with him or move him around. His knuckles are broken off right here. One time I used to write a newsletter. I talk about Rowdy like he’s a real person, like a living thing. People ask me where I got him and I tell ’em I picked Rowdy up hitchhiking out on 620. So I gave him a ride to the Broken Spoke and now he don’t want to leave and is here at the bar 24/7. When I pulled up to stoplights back then people would look at him, and I’d never do nothing I’d just stare straight ahead, but I knew they was looking at him. Rowdy is a funny guy. When they stole my dad’s silver saddle—the only thing funny in the whole thing (was Rowdy). After it took 14 days to get the saddle back. The first cop on the scene crawled in the same window as the burglars did and he came in and he said, “I almost shot Rowdy!” And I said “I wish you would have because he’d look cool with some powder burns”. But yeah Rowdy just sat there and didn’t say nothing and let them steal the saddle. So anyway when Rowdy broke his knuckles off, we were going to glue them back on. I’m writing about it in this newsletter (for the Broken Spoke) like he’s a person. And I wrote “hell, Rowdy broke off a few of his fingers and they fell onto the floor and the waitress swept it up and thought it was a dill pickle and threw it in the dumpster. When I heard about it I had to send the waitress out to retrieve his fingers out of the dumpster so we could glue them back on”. Soon after this waitress’ sister in a different city said “What kind of place are you working where people are breaking fingers off and gluing them on?” She thought it was a real story.

5E5C861D-A3B7-45B3-8AF2-43568262A074 — Rowdy reading the newspaper at Broken Spoke. Photography by Nicolette Mallow.

At the end of our interview, I asked James White if out of all the press coverage and all the years of memories, did anything stand out most? It was a tough question to answer and he drifted in time a bit, but eventually it all came back full circle to Texas Highways.

JW: It’s a heart thing you feel good about. At the end of the day, I take more pictures now than I ever took in my life before now. Hell, no one wanted my picture in 1964 but now everyone does and I’ll make up for lost time. There were fun times in the 1960’s and everything was new. I just had so much fun here at the Spoke. But I think the one (press) thing we did with Texas Highways stood out the most. It’s like the gift that keeps on giving. Now we’re on every roadside park in Texas at the rest stops. I mean you come in and there’s a picture of the Broken Spoke and the Cadillac outside. And then on the left there at the state Capitol, it’s right there you know. You got music, you got Texas and then you got the Broken Spoke. It’s a very good compliment to us. Since then we’ve been voted the Best Country Dance Hall in the nation, home of the best chicken fried steak in town, a lot of metropolitan awards. We’ve won a lot of awards. I’m in the Texas Hall of Fame and the Smithsonian. I’m in the Country Music Hall of Fame… I never expected it. All I really wanted was a honky tonk dance hall. So I got what I wanted, but then I got a lot more. Which is fine, it’s fun, a hell a lot more fun to have people brag about you than bitch about you. It’s always more fun to get compliments.

To hear more about Willie Nelson, Garth Brooks, Dolly Parton, the beer drinkers that built the Broken Spoke for free and much more, please check out the interviews in full on YouTube. https://www.brokenspokeaustintx.net

Note: This article was published in Rank & Revue in June 2018.

Dale Watson sets the record straight

March 12, 2018November 13, 2020Leave a comment

_{Photography provided for the Press by DaleWatson.com.}

Rumors flew around Austin like a wildfire in high winds the last few weeks about Dale Watson leaving ATX for Memphis. And Watson is adamant to set the record straight after a recent interview gone askew. When I read his quote on social media to clarify the truth: I was relieved to read that Dale Watson will still be in Austin, Texas and Memphis, traveling the country, and the world, touring and playing music with His Lone Stars. So, rest easy, Texas, we haven’t lost one of most beloved musicians.

Dale Watson is a very well-known name in Texas, Tennessee and various parts of the world. Born in Alabama and raised in Pasadena, Texas — Watson moved to Austin in the early 1990’s and has made it his home ever since. Personally I’ve known of his name and heard about his music long before I ever saw him perform seeing as I’ve lived in ATX off-and-on since the 90’s. My Latina mother (and Texan) once told me that she had a crush on him back in the day and enjoys dancing to his country music. Even the legendary Willie Nelson spoke highly of Dale Watson and stated “I’m one of Dale’s biggest fans”.

Photography provided for the Press by DaleWatson.com.
Photography provided for the Press by DaleWatson.com.
Photography provided for the Press by DaleWatson.com.
Photography provided for the Press by DaleWatson.com.

Watson has performed all over the world and is currently touring in Europe. However, in the near future he will be spending a little more time in Memphis and a little less time in Texas. Two homes, two cities he loves and still focused on sharing his music with his treasured fans around the world.

“O.K. friends , let me set the record straight, if you don’t mind. I love Austin. Austin is my home. I love Texas and will ALWAYS live in Texas. That said, I bought a house in Memphis as an investment and in the process fell in love with the town. It reminds me of Austin of the 80’s, the good and the bad. I play over 300 shows a year, meaning Austin and on the road world wide. To afford to live in Austin, I literally have to tour. As one guy posted I’m old and should retire, but I love what I do and quite honestly can’t afford retirement either. What musician can? These things are facts I’m volunteering now but I recently granted an interview locally. They had seen an article about my moving Ameripolitan Awards to Memphis and buying a house there. The interview was heavily edited. This happens often but the things left out were important to me. Things like, my love of Austin. My roots are in Texas and the fact that, at some point I will have to sell my house in Austin and move to the outskirts, but I will always have a house in Texas. I will hang on to being an Austinite as long as I can. Monday’s at the Continental Club, a Friday or Saturday at the Broken Spoke, and Chicken $#!+ Bingo at C’Boys on Sunday’s. As for the media, they suck. If any media repeats this post, then print the whole thing, because you suck at editing and paraphrasing. So, after all is said and done, I hope I see ya at my regular gigs in Austin friends. I hope you come to my AirBnb and recording studio in Memphis. And I hope you all vote when it comes to your mayor and city council. Peace.” – Dale Watson

Secretly when I read the media coverage Watson is referring to, it seemed to me that pieces were missing to the interview. To play thousands of shows in Texas, you must really love the city of Austin and The Lone Star State, therefore it struck me as odd to read a short story that Dale Watson was just going to up and leave TX without going into more details. True, the city is growing overcrowded and is becoming more expensive as the love for the almighty dollar bulldozes the love for local artists. But, thankfully the rumors weren’t true and we can look forward to many more Dale Watson shows. Also, I’ve visited Memphis a few times and I can definitely see the appeal. Memphis gives Texas a run for its money in regards to BBQ, live music and the beauty of the hill country.

Over the past 20 years, Austin has become attached to Dale Watson and His Lone Stars. I am certain many Texans all over the state will also be relieved to hear Watson is here for the long haul, even if we must share him with the city of Memphis, too. Stay tuned to his website and social media to find local shows in your area to support local artists and keep the art scene alive and well in ATX!

For more information please visit www.dalewatson.com.

“Dale Watson, keeper of the true country music flame, this Austin-based honky-tonker carries on in the tradition of Johnny Cash, Waylon Jennings and Willie Nelson with his “Ameripolitan” brand of American roots music. Dubbed “the silver pompadoured, baritone beltin’, Lone Star beer drinkin’, honky-tonk hellraiser” by The Austin Chronicle, Watson sat in with Jimmy Kimmel’s house band as a guest on Jimmy Kimmel Live (ABC) from SXSW 2015. He also emceed the first ever SXSW “Ameripolitan” showcase featuring the best of Honky-tonk, Outlaw Country, Rockabilly and Texas Swing music. Since the release of El Rancho Azul in 2013, Watson’s profile has risen considerably via appearances on The Late Show with David Letterman (CBS), Austin City Limits and The Sun Sessions(PBS) and as a guest on NPR’s Wait Wait… Don’t Tell Me. A veteran touring artist and consummate entertainer, he is on the road more than 300 days a year. He also put his money where his heart is and took over ownership of two struggling Texas honky-tonks, the Little Longhorn Saloon in Austin (home of Chicken $#!+ Bingo) and The Big T Roadhouse in St. Hedwigs (outside San Antonio). If not on the road, he and His Lone Stars perform at one of them each Sunday. Dale has flown the flag for classic honky-tonk for over two decades. He’s christened his brand of American roots “Ameripolitan” to differentiate it from current crop of Nashville-based pop country. The Alabama-born, Texas-raised Watson may be the hardest working entertainer today and is rapidly approaching legendary status. He is a country music maverick, a true outlaw who stands alongside Waylon Jennings, Willie Nelson, and George Strait as one of the finest country singers and songwriters from the Lone Star State.” http://www.dalewatson.com

Note: This story was originally published on Rank & Revue, SXSW 2018 issue.

Photography provided for the Press by DaleWatson.com.

The Filigree Theatre presented Anna Ziegler’s play “A Delicate Ship” at The Santa Cruz Theater in ATX

February 25, 2018November 12, 2020Leave a comment

_{“A Delicate Ship” at The Santa Cruz Theater performed by The Filigree Theatre. Photography: Nicolette Mallow.}

The Filigree Theatre premiered Anna Ziegler’s poetic play A Delicate Ship in Austin, Texas on Feb. 15, 2018. A theatrical performance that marked the second production of The Filigree’s inaugural season, their first play was Betrayal by Harold Pinter. A Delicate Ship and Betrayal were both hosted by The Santa Cruz Theater. Champagne and cookies were served after each performance. The cast of A Delicate Ship consisted of David Moxham (Sam), Laura Ray (Sarah) and Nicholaus Weindel (Nate). Directed by Elizabeth V. Newman (Artistic Director) and Produced by Stephanie Moore (Co-Managing Director) the play premiered until closing night on Feb. 25, 2018.

What is the synopsis of A Delicate Ship and what does this story entail? “It’s Christmas Eve, and Sarah and Sam are celebrating like New Yorkers: flirting over wine and debating the nature of existential suffering. Then there is knock on the door, and Sarah’s childhood friend Nate stands at the threshold. And suddenly suffering becomes a whole lot less sexy. A kaleidoscopic look at one night in New York City that changes the lives of three people forever.”

Weeks ago that was the exact synopsis I read on the Press Release sent to me by a publicist I’ve worked with many times, and immediately I was intrigued and knew I wanted to attend. Theatrical performances are like taking a mental and emotional journey in time whilst sitting still in the audience. It’s like pulling back the curtain to someone else’s life and being an invisible guest. As beautiful as film and cinema may be and as much as I adore all the arts: theatre arts and theatrical performances hold a beloved place in my heart, like music, because it feels as if I am experiencing a daydream that I can immerse myself into, like diving into an Olympic pool and imagining I am a mermaid out at sea. Like a daydream, theater arts lets me float away in imagination. I can watch the play and forget about my life and my characters for a few hours at a time. Generally I read a play in its entirety before attending a performance to know the exact story, dialogue and characters. But this time I read nothing but the Press Release and did not delve into the minute details. I wanted to walk into A Delicate Ship with an open mind.

Immediately upon entry into the theatre I saw blue windows, blue lights, a brown leather sofa, a guitar, a birdcage, The New York Times newspaper, other trinkets and home decor like books and a modest at-home bar. The stage was set in someone’s NYC apartment and it looked like a cold December night by the wool and flannel jackets hung by the door. The venue space at The Santa Cruz Theatre is very intimate in size and it makes for an evocative, memorable and vivid experience with the audience and the actors on stage so close in proximity the eye contact can feel magnetic.

A Delicate Ship was my second experience to see a performance by The Filigree Theatre. The first play was so delightful that I came back for more. This time I attended on the opening night as a member of the Press and I had the pleasure to interview Elizabeth V. Newman: Co-Founder, Artistic Director & Co-Managing Director of The Filigree Theatre and A Delicate Ship.

Nicolette Mallow: The set on stage was beautiful! I loved the integration of music, spotlights, blue lights and windows… Does the theatre intend to keep expanding light and sound into plays? I feel like Betrayal was a lot more subtle in regards to sound and lighting effects. I adored the colors and sound effects in A Delicate Ship.

Elizabeth V. Newman: Thank you! As a director, I really love working with my designers to build each distinct world for every show, which are totally dependent on what the needs of the particular show are; i.e. which elements are in the forefront and which underscore more subtly. Chris Conard is our set and lighting designer (also on the advisory committee of Filigree) and Eliot Fisher is sound. We all collaborated previously on the Austin Premiere (and the the Filigree pre-season Los Angeles Premiere) of Any Night by Daniel Arnold and Medina Hahn. The challenge of Any Night was to create a world that was evocative of a ‘fever dream’ so I worked with both designers to create a more wild, impressionistic, surreal/nightmarish. (Eliot was nominated for B Iden Payne for Sound, Chris for Lighting for the pre-LA premiere/Austin premiere of that show)… The next performance (Betrayal) for me was all about restraint and repression and about things simmering underneath a very polished, clean, hard surface. For Betrayal I wanted very straightforward, simple, white, almost clinical lighting. I wanted the production to be all about Pinter’s words and the silences between. The only sound was era specific music (English, 1960’s/70’s) between scenes to evoke the era and emotions bubbling up under the surface.

Eliot and I discussed sound for A Delicate Ship and talked about how it was, in a way, the inverted universe of Any Night. For Any Night, each distinct location in the play had a sound-scape with amazing interstitials of a car crash and glass breaking – we hear the aftermath, in a dreamy/impressionistic way – of a major accident. In A Delicate Ship, the sound sneaks up on you. Eliot used some sounds from some of the pre-show music and slowed them down beyond recognition and added other elements into the mix to create the design – to ‘feel’ the nostalgia inherent in A Delicate Ship – familiar but unrecognizable. In terms of the set and lighting for A Delicate Ship – the environment of that Christmas Eve is intentionally naturalistic: cozy, warm and then, lighting-wise, we are pulled out of this Christmas Eve present moment and thrust into a memory space (blue light) as the characters need to reflect upon Christmas Eve. The goal was to provide a visual analog to the ‘woosh’ feeling that the character, Sarah, describes overcoming her at times.Our next show, Trio, by Sheila Cowley, which will be going up at the end of April, is set in an old garage that is inhabited by magical, child-like beings so the tone and the ‘world of the play’ will be a universe unto itself and the set, lighting and sound design will come from bringing that kind of a world to life.

Mallow: How does The Filigree Theatre go about choosing their selected plays of performance? I’ve seen two performances now, both very different and delightful. They seem to revolve around love, sex, family, the human psyche and time/memory. And they require very few characters, three to four people at most. Thoughts?

Newman: Thank you! Our Season structure is “Past (part of the theatre cannon) – Present (playwrights living and working today) – Future (new works/world premieres)” with each season revolving around a theme. For our inaugural season the official theme is: Trios/Triangles – but there are ‘secret’ hidden themes that have emerged for Season 1, namely memory, deception, passion/time. Trio will have six actors on stage: two ‘trios’ – one of characters who are actors trying to rehearse children theatre and one of the ‘trio beings’ who are akin to elves or sprits. Right now we are in the process of setting the season/choosing the theme for Season 2. I personally like to direct smaller casts a bit like chamber music: it is ’chamber theatre’. For me, when there are only two or three or four bodies on stage, each look, gesture, silence is meaningful and powerful. We have Stage One, our staged workshop reading series, to have an opportunity to get to know different writers (playwrights/screenwriters – help them develop their work – build a relationship – grow projects). In terms of selecting a play, I reach out to resources: NY based Playwright Eleanor Burgess, our Literary Advisor; Alex Timbers, our Artistic Advisor; New Play Exchange and of course actors, writers, or artists who have a sensibility that is simpatico with my own and with Filigree’s.

Mallow: What is the auditions process and how many actors/actresses do you have on board right now?

Newman: We had double auditions for Betrayal and A Delicate Ship last May (because we knew we were going to Los Angeles with Any Night for the summer and had to set auditions before we went) it was a kind of big round robin casting two plays at once. We saw such great talent – and I’ve subsequently worked with some of the actors who auditioned for us last May in our Stage One readings and other short plays I’ve directed in festivals. We recently had auditions for Trio. In May, we will have our Season Two auditions (why cast only two shows at once when you can cast three, right?) We are intentionally not a actors rep. company – there are some great companies who are doing that already. For us, the season structure/theme is the guide and for us, and our priority is it that casting be based role by role as required by the individual plays and that play selection not be based on what fits our standing acting company. That being said, I love revisiting collaboration with actors and designers as we develop a short-hand and common references and I get to see the wonderful range and talent of the folks I’m working with.

Mallow: From a lot of reading and studying articles about depression, and losing friends to suicide and looking back on their behavior prior to their death… I could tell Nate’s character was suicidal from the get go. I have written stories about unstable characters and I was wondering… Was it difficult or cathartic for both directors and actors to portray such delicate signs of dark depression? Does repeating such intense words night after night ever become heavy on the heart?

Newman: A Delicate Ship definitely deals with some pretty serious topics. In the work that we did to prepare for the show, the cast and I delved into how the ramp up to, and ultimately the playing out of the tragic event affect not only the character of Nate but also Sarah and Sam. I’m very proud of my cast for giving it their all each run and not shying away from the difficult material. They are pros and have the courage and stamina to go there each and every time. In some ways, I would imagine it is tough for Sarah (Laura Ray) and Sam (David Moxham) as it is for Nate (Nicholaus Weindel) as they have to relive the discovery and the repercussions of what transpires night after night; Nate is convinced that he is going to get his happy ending right up to the horrible moment that, he feels, it is yanked right out from under him. Up to that moment he is living what is, in his mind, a sort of big climax of a romantic comedy or a Nicholas Sparks story/plot.

Mallow: Why do you think the characters were playing a battle of the wits and playing passive aggressive mind games, taking intellectual jabs at each other to hurt one another, as opposed to directly getting to the root of the matter right from the get go? Christmas Eve nostalgia? Fear? Pride? Inexperience to deal with uncomfortable situations since they are all fairly young?

Newman: That is such a good question. I feel like Anna’s characters are so nuanced and complex and well-drawn that they function as fully formed humans who are sometimes making choices or using tactics that they are fully aware of and sometimes going at their goals sideways, and at times without any self-awareness. At times each of the characters are reacting from a primal place: self-preservation, fear, anger, lust, longing. Sometimes they act from their ‘best selves’ and sometimes from their ‘worst’. Our job as an ensemble of actors/director is to pick apart these different moments and tease out how aware each character is of their own actions/words and their effect on each other.

Mallow: Memory is a topic that comes up a lot because we all take walks down memory lane every day… but, why does Sarah’s character often block out good memories: sex with Nate, talking marriage with Sam… generally we block out only the bad but her character seems to disassociate a lot even from joy. Why is that?

Newman: One thing that Laura (playing Sarah) and I discussed quite a bit was the process of mourning and grief and how the loss of Sarah’s father (just weeks before sex with Nate) and not even a year before this Christmas Eve has become intertwined with her experience and history with Nate. We discussed how the sexual encounter may well have meant wildly different things to each of them and that the memory and association with it may have each taken on a different hue with time and distance from it. We joked that really Nate may be ‘The One’ for Sarah if he weren’t such an ‘emotional vampire’ and how that contradiction and conflict might play out for and within Sarah. Similarly, I feel like Sarah’s time with Sam becomes pierced through with the loss of Nate which overshadows any of the happiness Sam and Sarah had.

Screen Shot 2018-02-25 at 4.13.27 PM — Artwork provided by The Filigree Theatre.

For more information about The Filigree Theatre please visit https://www.filigreetheatre.com. The Santa Cruz Theater is located at 1805 East 7th Street, Austin, TX 78702.

About The Filigree Theatre:

“Co-Founded by Elizabeth V. Newman (Artistic Director/Co-Managing Director) and Stephanie Moore (Co-Managing Director), The Filigree Theatre is committed to producing high-level, professional theatre in the city of Austin and to collaborating with local artists working across creative disciplines including fine arts, dance, film and music.

The company’s name, ‘Filigree’, meaning “the complex intertwining of delicate threats of gold and silver,” was derived from the Latin words for thread (filum) and seed (granum), which serves as the basis for the company’s dual mission: to serve both as a ‘thread’ by connecting Austin to theatre communities in New York, Chicago, Los Angeles and London, as well as a ‘seed’by incubating, supporting and celebrating emerging theatre makers in Austin. The Filigree Theatre is likewise dedicated to forging connections with diverse audiences across the region.

Newman and Moore have structured each season of The Filigree Theatre to be comprised of three shows connecting the “Past” (honoring the theatre cannon) “Present” (playwrights living and working today) and “Future” (world-premieres and new works) that are tied together with a common theme that runs throughout. For The Filigree Theatre’s 2017-18 inaugural season, the theme is “Trios” and the three productions are (Past) Betrayal by Harold Pinter (Sept. 28-Oct. 8); (Present) A Delicate Ship by Anna Ziegler (Austin Premiere; Feb. 15-25); and (Future) Trio by Sheila Cowley (World Premiere; Apr. 26-May 6).”

Interview for The Hollywood Reporter: Greta Gerwig and her Directorial debut ‘Lady Bird’

November 14, 2017November 22, 2020Leave a comment

_{Greta Gerwig. Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.}

Last month I was commissioned by an editor in Hollywood to interview Greta Gerwig on the red carpet before the screening of her film Lady Bird at the Austin Film Festival in Texas on October 26, 2017. The Hollywood Reporter published the interview. (IMDb also redistributed the story.). I loved the film and it was a pleasure to interview Greta Gerwig. She was a smart, kind & articulate artist to interview. Therefore I was not surprised when I read this week that Lady Bird broke box office records.

“Lady Bird opened to limited audiences its first weekend, showing in four locations (making it a specialty box office release).” According to Jezebel “it blew past typical ticket sales for smaller box office openings of its kind, grossing $375,612 in fourtheaters, with a theater average of $93,903. That makes it the best speciality box office opening of 2017. For context, look at the numbers of comparable first weekend openings this year: Sofia Coppola’s The Beguiled earned an average $64,160 per theater in four locations the first weekend and The Big Sick grossed roughly $82,800 per theater it’s opening weekend in five locations. And, as IndieWire points out, since Katheryn Bigelow’s Zero Dark Thirty grossed roughly $83,430 per theater in five locations back in 2012, that makes Lady Bird the best ever limited debut for a movie directed by a woman. Since Lady Bird has already exceeded box office expectations, it will be interesting to see how well it does when it opens in more theaters during the next few months. And considering the rave reviews and ticket sales, I wouldn’t be surprised if the film lands several nominations around Oscar time, including Gerwig for best director.”

Greta Gerwig. Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.
Greta Gerwig. Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.
Greta Gerwig. Imagery provided by Sunshine Sachs/Photography by Nicolette Mallow.
Greta Gerwig. Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.
Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.
Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.
Imagery provided by Sunshine Sachs/Photography by Jack Plunkett.

Known to most as an actress, Greta Gerwig has been part of the film industry in a multitude of roles both on-camera and behind the scenes during the last ten years: acting, writing, producing and directing. Within her recent film Lady Bird, Gerwig showcased her directorial debut as the exclusive writer and director. When I asked her on the red carpet when she knew she was ready to direct a solo project, Gerwig stated, “It was a very long process of writing the script but once I finished writing. I felt like it was the moment I worked toward for ten years and I’d always wanted to direct. And I thought, this is the moment, this is when you do it. I don’t know that you ever quite feel ready, but I think I felt like enough is enough. You’ve got enough training. Go for it.”

Gerwig’s movie has traveled to festivals worldwide, receiving accolades and high praises along the way. Lady Bird is a comedy about a young girl in Sacramento named Christine. She refers to herself as Lady Bird. It’s also a semi-autobiographical story about Greta Gerwig. The story revolves around Lady Bird’s senior year at a Catholic high school, figuring out how to leave home to pursue her life dreams in NYC because (she thinks) she hates California, only to realize how beautiful it is upon leaving. Lady Bird is a charming, evocative and beautifully stitched together film with hilarious, witty dialogue. Gerwig captures the melancholy, vibrant spirit of youth and the bond between mother and daughter.

To read more about Lady Bird and to watch the trailers, please visit the official Facebook page of the film at https://www.facebook.com/ladybirdmovie/.

Note: The original publication can be found online at The Hollywood Reporter’s website and IMDb.com.

Screen Shot 2018-04-06 at 4.32.53 PM.png

Nicolette Mallow

‡ Artist – Creative – Public Relations – Editorial ‡

Category: interviews