Pt 2. Interview: James White & the Broken Spoke

May 17, 2019November 22, 2020Leave a comment

_{Photo of George Straight provided by Broken Spoke.}

On May 1, 2019 —For the second year in a row, I interviewed James White at the Broken Spoke sitting at table B2 next to a replica of Willie Nelson’s guitar, Trigger. The same booth where Willie Nelson and his wife, Annie, used to dine in decades past. Coincidentally, one year ago, I interviewed Mr. White on the exact same day. I just so happen to notice this coincidence whilst uploading the audio files post-interview. Last year, the story was published in a local rock-n-roll zine in ATX and I titled it “James White talks 54 years at the Broken Spoke“. The first interview was a bird’s eye view of the last 54 years. Audio from the interview in 2018 is available to hear Mr. White talked to me about his quest, the dream of opening a honky-tonk and meeting his wife and falling in love with Annetta. He told me about the volunteers who made the building by hand, one of which was a man so drunk he fell off the roof. The first time they booked Willie Nelson back in 1967. Back when Willie wore short hair, clean-shaven, and wore either a turtle neck, a vest or a sports coat. White told me about the time Dolly Parton came to film “Wild Texas Nights” in the eighties. He told me about the film “Broken Arrow” featuring Jimmy Stewart and how it inspired him to name the Broken Spoke after it. The time Rowdy almost got shot by a police officer when someone stole his father’s silver saddle that is now kept in a glass case.

“A lot of people, you know, they ask me, why did you go into this kind of business? All the way down to my childhood, my parents would take me to different dance halls in this area, and that’s where I got the love of country music in my veins. When I was in the Army, I didn’t know what I was going to do when I got out of the Army. So I thought it would be kind of neat to open up a place of my own, similar to the places when I was growing up in Austin. It just became like a quest of mine the day I left the Army. And when I came out under the big ole oak tree out front (on South Lamar), I just kind of visualized a place like no other and when I got it built: I named it the Broken Spoke. The reason I thought up that name, I wanted something original. I wanted something country, I wanted something western. Texas style”.
– James White

Over the decades, Mr. White has become friends with the likes of Willie Nelson, Alvin Crow, George Strait, Garth Brooks, and the list goes on and on like a jukebox with endless vinyl’s to play. Thankfully, the Broken Spoke isn’t showing any signs of slowing down. In fact, their business is booming right now! This recent kaboom is due to a delightful visit from one of Texas’ most adored and esteemed country western musicians: George Strait.

Last winter, during a daytime walk, I noticed an entourage outside of the Broken Spoke and became very curious. True, I see photoshoots and video crews outside the building all the time. People travel from all over to photograph and film this beloved Texas classic. However, this was a larger than usual crew of people. A few nights later, Steven Mark and I trailed in for a few libations. At which point, Mr. White informed my boyfriend and I that the infamous King of Country, the one and only George Strait was at the Broken Spoke for his latest album Honky Tonk Time Machine.

Universal Records and Spotify came out to film and photograph George Strait at the Spoke and interview Mr. White. On the one hand, I was stunned that George Strait came back to the Broken Spoke for a photoshoot — the mere idea George Strait was in my hometown at a local bar right around the corner was mystifying. I’ve never seen him in person. Strait is a cowboy I’ve heard singing to me all my life through radios, stereos and televisions. All my life, his face has been all over Texas and the south, and yet, he has no bloody clue who I am. And yet, here, Mr. White is just hanging out casually with a long time friend. So, on the other hand—I was not stunned or shocked—it’s just another sunny day in the colorful story of Mr. White, his family and life at the Broken Spoke.

“You can find a chisel, I can find a stone. Folks will be reading these words, long after we’re gone. Baby, write this down, take a little note, to remind you in case you didn’t know. Tell yourself I love you and I don’t want you to go, write this down. Take my words, read ’em every day, keep ’em close by, don’t you let ’em fade away. So you’ll remember what I forgot to say, write this down.”
– George Strait

Back in the late ’70s and early ’80s, James White booked George Strait for seven years. At the time, Strait was a part of a band near San Marcos called Ace in the Hole. Once he became more and more famous, the booking fees outgrew the Broken Spoke. Decades later, true to Texas form, Mr. Strait never forgot his roots and returned to the honky-tonk dance hall in Austin. George Strait also brought his wife, Norma, and his driver, Leroy. Weeks later, Broken Spoke was featured on the front cover of George Strait’s latest album, “Honky Tonk Time Machine.” The album was released on Feb. 11, 2019. Later on, when George Strait performed at the 2019 Academy of Country Music Awards in April. The backdrop featured a photo of the Broken Spoke and by the graphic effects, it almost looked as if they were playing outside the building. The bright colors of the Texas flag blowing in the wind against the woodwork, the wagon wheels and the honky-tonk dance hall. This is excellent publicity for the Broken Spoke! Ever since more visitors from all over are flocking to the Broken Spoke. Which is fantastic news because the city of Austin treasures the local hotspots and it’s comforting to know business is alive and well at the Spoke. I liked hearing James White tell the story about when he finally informed George Strait about the ladies’ bathroom Annetta adorned with his cowboy pictures. Strait was very flattered and had a real good sense of humor about it. I was told he even kissed Annetta on the cheek!

With only five cases of beer to sell, James White opened the Broken Spoke in 1964. After he was released from the U.S. Army at the age of 25 – Mr. White decided to pursue the quest, his dream, of opening a honky-tonk in Austin, Texas, to feature live country music and a dance hall. In the beginning, Broken Spoke was a local roadhouse where beer cost .25 cents a bottle and customers could get ice and a soft drink for .30 cents to chase down their liquor. Back in those days, before the peak of craft cocktails, people could bring their own liquor bottles to the bar in Texas. Now in 2019, over 55 years later, Broken Spoke has become a worldwide famous dance hall with a full bar and restaurant. By the late ’80s, the Broken Spoke started to gain more and more fame. Featured in Texas Highways magazine, The Food Network, The New York Times, Nat Geo Traveler, CBS News, Texas Monthly, The Smithsonian and more; Broken Spoke is a historical landmark. The Broken Spoke is owned and operated by James and Annetta White. The two met at a dance hall in 1961 when she caught his eye. Married for 52 years and counting, Annetta and her husband have worked together for decades to keep the Broken Spoke running successfully. Amongst her many contributions to the Broken Spoke, I discovered that Annetta is the one responsible for the George Strait photographs covering the women’s bathroom, giving the ladies room some cowboy vibes. For which, I am grateful.

“I ain’t got a dime, but what I got is mine. I ain’t rich, but Lord I’m free. Amarillo by mornin’. Amarillo’s where I’ll be”.
– George Strait

Days before meeting Mr. White for a second interview, I felt anxious. Over the last 14 years, I’ve conducted hundreds of interviews. But I still got intimidated before interviewing James White. Even though the first interview went very well and the story was appreciated – even though I had no reason to feel anxiety because Mr. White and his entire family have been so friendly to me. Secretly, I still felt intimidated like, “What in the world am I going to ask this man that another writer hasn’t already inquired about? Is my story going to be any good at all? Where do I even start the second interview? How do I condense so much history into a few pages?” Instead of delving into my self-doubt as a Texan, I chose to chase the story. And I am glad I did.

Mr. James White is one of the kindest and most down-to-earth individuals I’ve ever interviewed. Out of all the celebrities, artists, and entrepreneurs I’ve interviewed over the last 14 years – the White family will always linger fondly in my memory for making me feel welcomed. Not everyone I interview is kind or humble, and the kindness is forever permeated into my brain. In a way, the Broken Spoke now feels like it’s become part of my own Texas history, too. I can understand wholeheartedly why people have coined the Broken Spoke as “the country-western version of Cheers.”

During the second interview, late that morning, there was some commotion in the background—people looking for a key to the walk-in freezer. Beer shipments had arrived and the freezer was locked. Throughout the interview, you can hear people coming and going, including one of his daughters, Terri White. She teaches dance lessons at the Broken Spoke. Terri was kind enough to bring me some fried okra she’d just cooked in the kitchen. Walking over to table B2, she asked me if I wanted a bite. I said yes and took only one piece, as not to feel greedy. I guess she read my mind because she reached into the basket and placed a handful of okra onto the table, and left me with a napkin. It made me smile and I thanked her again. It was a very sweet moment and reminded me that one of the many reasons why I’m grateful to be a Texas girl: southern hospitality and the love of sharing food and drinks together.

56659947_10157186459021484_8767717079521427456_o — Artwork by Kevin Geil.

Mr. White has another daughter, Ginny White Peacock. There is a fundraiser for Ginny on May 17, 2019, starting at 8 P.M. CST. Last year, I met her at the previous interview, and she was also very lovely and polite to me. She talked to me about the building’s electrical oddities and asked about my artwork. Recently, after many serious, life-changing health concerns that caused Ginny to lose both her feet and legs, below the knee, and nine fingers—as well as undergo a lot of painful surgeries she’s still recovering from—the Broken Spoke is hosting a silent and live auction to raise money for Ginny to obtain prosthetic legs. A wife and mother to two young boys, the fundraiser is a chance “to celebrate and come together to raise money so Ginny can get back on her feet.” Two Tons of Steel, Derailers, The Wagoneers w/ Monte Warden and other special guests will play music for the benefit. The auction entails over 100 items and collectibles. Including an autographed Limited Edition George Strait guitar (and an autographed cowboy hat) donated by George Strait & Tom Foote. A round of golf foursome with celebrity Ray Benson at Barton Creek Country Club. Ginny’s artwork will also be featured at the benefit. Please come on out to support the White family! If unable to attend the event, there is also a GoFundMe campaign where donations can be made to help Ginny on her road to robot legs.

Music and drinks aren’t all the Broken Spoke have to offer. Their barbecue is quite delicious and they are notorious for their chicken fried steak. On occasion, Mr. White still chops wood for the kitchen. Out at his ranch, there are some gullies and ravines that he uses a tractor to find wood for the fire. Live oak, Spanish oak and Heritage oak are the kinds of firewood he and his crew bring to the Broken Spoke to smoke meats. “It helps zap the taste in there and it’s sort of a flame-kissed smoked process,” stated White. The Spoke has had a BBQ pit from day one and way back in the day, James White and Bobby Flay used to cook together.

It would take several books to document all the history of the Broken Spoke. There is simply no way to condense it all for a literary journalism piece for the web. I hope to compile all my recordings into a short story and get it published elsewhere. Meantime, if you’d like to hear James White talk about the time Garth Brooks played a surprise show at the Broken Spoke in 2017. Booking George Strait back in the ’70s and how White was contacted for the cover of his latest album. Please stay tuned for the interview to go live!

“It’s a heart thing you feel good about. At the end of the day, I take more pictures now than I ever took in my life before now. Hell, no one wanted my picture in 1964 but now everyone does and I’ll make up for lost time. There were fun times in the 1960’s and everything was new. I just had so much fun here at the Spoke. But I think the one (press) thing we did with Texas Highways stood out the most. It’s like the gift that keeps on giving. Now we’re on every roadside park in Texas at the rest stops. I mean you come in and there’s a picture of the Broken Spoke and the Cadillac outside. And then on the left there at the state Capitol, it’s right there you know. You got music, you got Texas and then you got the Broken Spoke. It’s a very good compliment to us. Since then we’ve been voted the Best Country Dance Hall in the nation, home of the best chicken fried steak in town, a lot of metropolitan awards. We’ve won a lot of awards. I’m in the Texas Hall of Fame and the Smithsonian. I’m in the Country Music Hall of Fame… I never expected it. All I really wanted was a honky tonk dance hall. So I got what I wanted, but then I got a lot more. Which is fine, it’s fun, a hell a lot more fun to have people brag about you than bitch about you. It’s always more fun to get compliments”.
– James White

35401119_10102247407853837_2517178313827418112_o

Note: This article was published in Rank & Revue in May 2019.

Interview: Ian Moore talks psychedelic rock, the magic after midnight and decades of touring

September 18, 2018November 22, 2020Leave a comment

_{Photography by Daniel Work. Imagery provided by Western Publicity.}

Presently, Ian Moore is touring the Northeast of the U.S. and sharing his music to promote the release of his new album Toronto. A month prior, Moore cruised through Austin, Texas in Aug. 2018 to celebrate his 50th birthday at the iconic Antone’s. Moore is originally from Austin and he’s got a lot of Texas soul within his music. His birthday celebration deep-in-the-heart-of-Texas lasted two nights. Eric Tessmer was the opening act each night. These two artists are both deeply talented at playing guitar, songwriting and vocals. At times, their music, energy and style felt electric and transcendental, which is one of the many reasons why they call it psychedelic rock.

Before the ATX birthday shows that were filled to brim with many of Moore and Tessmer’s beloved fans, friends and family inside Antone’s: I interviewed Ian Moore over the phone. Another Rank & Revue (R&R) writer interviewed him years ago, but this time it was my turn to interview him. At random, my editor sent over a pitch to me from his publicist at Western Publicity to see if I wanted to conduct the interview. Once I read Moore’s bio, even though I had not heard of him before: I knew I wanted to book it. Clearly, the man has talent to venture on national tours with the Rolling Stones, ZZ Top and Bob Dylan.

38452378_10102289768008747_2851857966716420096_n — Photography: Nicolette Mallow

“Ian Moore, the Seattle-based, Austin, TX-born guitar player, singer and songwriter makes the proverbial renaissance man look lazy. Coming on the heels of Strange Days, his most successful record since his eponymous debut. Despite a never-ending cycle of touring, Moore offers a new record of bright, blazing rock-n-roll that combines his legendary guitar prowess with radio-friendly songs that showcase his elastic, soul-inflected vocals. As always, Ian has his eyes on the challenges faced by musicians of every stripe, having experienced the spectrum of artist successes and tribulations over a nearly 30-year career. “It’s a very different climate right now. When we hit a city, it doesn’t matter that I have 14 records, radio hits, etc. The only thing that matters is if we can really show up and leave the people feeling they saw something amazing. Its keeps me hungry, and I like the challenge,” says Moore… You might have been surprised to hear Moore’s songs popping up on major network shows on prime time television this past year; several selections were prominently being featured as performances on both American Idol and The Voice (“Satisfied” and “Blue Sky”). He also founded the artist’s healthcare alliance SMASH (Seattle Musicians Access to Sustainable Healthcare) and has joined the board of NARAS for the Pacific Northwest as governor and head of the advocacy committee. Moore’s story is often told and probably familiar to most critics; his initial record on Capricorn propelled him to national tours with the Rolling Stones, ZZ Top and Bob Dylan, acting in the acclaimed indie feature “Sling Blade,” and having Ice Cube direct the video for his track “Harlem.” Moore deviated from his initial blues-oriented guitar sound on subsequent records, touching on graceful pop songs and the psychedelic as well as British pub rock and deep Americana. The Toronto record and its 6 tracks represents those influences in such a way that they have informed his songwriting, but is likely more recognizable as a strong collection of the kind of guitar rock his core fan base would respond to immediately”.

25438614_1926317220712040_5599809933720635409_o — Photography by Daniel Work. Imagery provided by Western Publicity.

In advance to the interview, I was reading the information Ian Moore’s publicist sent me and researching other interviews of the past. I Google’d him to read about his older albums like Capricorn. Within the photos from then and now, I noticed that Moore had super long brunette hair in the 90’s and looked like a total rock star. Even though time has passed, he’s still strikingly handsome and very talented. I enjoyed listening to his musical style change from Capricorn to Toronto. I read a lot of lyrics. Watching his SXSW 2017 performance at Continental Club last spring in ATX: I could see Moore is in love with the guitar and the music. Texans are often known for being passionate and intense, especially the artists and athletes.

As I read more and more, I realized that I was out of the loop, especially since I am an Austinite. Ian Moore has been around for three decades and I was shocked I’d never seen one of his shows. As a Texas girl and artista, I consider myself familiar with the local art scene. Obviously I was not up to track. Like many people, it seems the more I know, the less I know. There’s simply no way to keep track of all the great talent out there, and that’s sort of a beautiful thing: always discovering new artists and new music. I didn’t really know what angle to take the story. All of the music was new to me—I enjoyed many different songs from different albums—and I didn’t have much time to prepare for this last minute interview. Even though the story wouldn’t run on R&R until September. So, I figured since every other media outlet was going to be asking about Toronto and Antone’s—I decided to just get to know the artist, like any other stranger, and sort of assess what we called at SCAD, a character profile, a mini version of the artists career.

On the dot, all the way from Texas, I called Ian Moore on the number his publicist provided me with. Moore was sanding an old tour vehicle outdoors in Seattle.

Nicolette Mallow: Growing up in Austin, did you always have a childhood fondness for music? I read you switched from guitar to violin.

Ian Moore: Yes! One of the first times I kicked in the womb was at Vulcan Gas Company. Even though neither of my parents were musicians, they were both music enthusiasts. I started playing violin as a child and switched to guitar as a teenager. When I was 16 years old, unfortunately, I cut some tendons. Still makes me a little sad to think about because that ended my violin career… When I first started playing music in Austin, I had a real hard time starting a band. My peers were into other music. They were more into the punk rock culture, but I didn’t care much for it. I was more into soul music, blues and psychedelic rock – garage rock – 50’s music. Then I found a drummer from high school and we started making music. We were the first band to ever play at Black Cat Lounge. This was a biker bar and we brought in youth and kids from all walks of life to a new scene. It was cool because this was before Emo’s and there were limited music venue’s at this time. By ages 19-20, I started touring. But yeah, it’s my 50th Birthday and Austin is my hometown. My history is as deep as any musician there. Guitar lessons. Stages. Memories. Riding bikes to Antone’s on Guadalupe. I had to celebrate in Austin.

NM: Your album Capricorn launched tours with Rolling Stones, ZZ Top & Bob Dylan. That’s really impressive! How long after the release of your first record did these tours come about. And do you recall the names of the tours?

IM: Capricorn. At the time, being a blues-influence guitar player was kind of unknown territory. There was no cool roots, rock scene. I had a difficult time finding people to put the record out. It was very hard to find a placement. The label who signed this deal had managed Otis Redding. Before that, one deal after another fell a part and took a while to find a place to put my record(s). After Capricorn was released, the radio success and decent tour numbers got past the agents. Once the agents caught notice, I began touring. I think, but am not certain, the tour name with Rolling Stones was The Blue Lounge Tour and I think with ZZ Top it was the Recycler Tour. But I’m not certain, it’s sort of a blur… My band was the biggest band of our generation in ATX for a good 10 years, 2000-3000 people a night at our shows.

Screen Shot 2018-09-11 at 11.26.34 AM — Imagery from IanMoore.com.

NM: In regard to your newly release album Toronto, I read the lyrics for the songs “Satellite” and “Rock n Roll”. Tell me about the bright side and the dangers of living your life in the magic of midnight.

IM: The magic of midnight and the brutal reality of harsh dawn; we are all eternal dreamers. We are prone to think the next place, town, song or etc.—we think it’s gonna be the next thing to connect us. We can continue to dream and be dreamers, but it’s intense and a lot of people cannot sustain it. A lot of people lose themselves. I’ve been doing KXP radio and I talked about pitfalls of touring and how to survive. Being focused on the music helps. You can tell where the motivation is. If you want to party—and you’re focused on the physical attention—you will wear yourself out. It’s crucial to focus on the music to sustain sanity. It’s very rewarding and spiritually fulfilling. Just gotta keep focused on the prize. Don’t lose yourself in the illusion of midnight, thinking that something greater is right around the corner… My music has been a continued manifestation of what I wanted to do. When I was young, learning how to play and sing, I did a lot of wandering. Leaving scenes and drifting into the ether, a wanderer with temporary companions. It’s been an interesting journey. Even though my most successful record (thus far) was my 1^st album: I think I’ve gotten quite a bit better and become more interesting. I never chased the fame. However, I’ve become an underground artist.

NM: I read your quote about the challenge of keeping the crowd enticed and how the music culture has changed. How do you sustain such energy while touring, so that you can always give the crowd the experience they’re seeking?

IM: This is the hardest time to survive with music, it’s so challenging. But I have a deep passion for music. I do it all, simply because I love music. Music is most deeply motivated for me, the actual music, not the attention and the success, that is peripheral for me. No matter what, I always want to get better and write a better song and feel like if I could just concentrate harder, it will manifest… When I am all beat up and tired and miss my family: the music keeps me going. That’s the thing, I can be completely exhausted and always dig in to find that passion.

NM: The transition to Seattle from ATX, over the decades, based upon your observations—what changed most within the local scene between the two cities?

IM: A lot of what I do is between Austin and Seattle. I live in both towns. We had nothing here (in Washington) when I arrived awhile back. There’s been a lot more drastic changes in Seattle. Obviously, all cities are enduring major changes right now, any cool city with artists. They’re all being priced out. However, Austin is one of the best for artists, right now. At least in ATX you have some people working for you and trying to make it better. ATX is weathering the storm best.

NM: Do you have any favorite or newfound cities in Europe that you look forward to touring this year?

IM: Europe: I love Spain and Italy. Amsterdam. Denmark. London… I’d like to play in Portugal. It’s so cool playing in different places, but what’s cooler is playing well in the places you play.

To view upcoming tour dates, listen to music and read about Moore’s songwriting workshop in Canyon Lake, Texas: please visit his website at www.IanMoore.com.

Note: This article was originally published on Rank & Revue in Sept. 2018.

Interview: James White talks 54 years at the Broken Spoke

June 18, 2018November 22, 20201 Comment

_{The Broken Spoke marquis. Photography by Nicolette Mallow.}

With only five cases of beer to sell, James White opened the Broken Spoke in 1964. After he was released from the U.S. Army at the age of 25 – Mr. White decided to pursue the quest, his dream, of opening a honky tonk in Austin, Texas to feature live country music and a dance hall. In the beginning, Broken Spoke was a local roadhouse where beer cost .25 cents a bottle and customers could get ice and a soft drink for .30 cents to chase down their liquor. Back in those days, before the peak of craft cocktails, people could bring their own liquor bottles to the bar in Texas. Now in 2018, over 54 years later, Broken Spoke has become a worldwide famous dance hall with a full bar and restaurant. By the late 80’s the Broken Spoke started to gain more and more fame. Featured in Texas Highways magazine, The Food Network, The New York Times, CBS News, Texas Monthly, the Smithsonian and more; Broken Spoke is a historical landmark. The Spoke has showcased talent like Willie Nelson, George Strait, Garth Brooks, the Derailers, Dale Watson, Alvin Crow, Weldon Henson and the list keeps going for decades. Many artists, icons and celebrities from all over have entered the front doors including Dolly Parton, Clint Eastwood and Quentin Tarantino. Hundreds of old and modern photographs catalog the years within Broken Spoke’s Hall of Fame.

The Broken Spoke is owned and operated by James and Annetta White (his wife). The two met at a dance hall in 1961 when she caught his eye and have been married 51 years. Annetta and her husband have worked together for decades to keep the Spoke running successfully. Amongst her many contributions to the Broken Spoke, I discovered that Annetta is the one responsible for the George Strait photographs covering the women’s bathroom, giving the ladies room some cowboy vibes.

“A lot of people ask me where I met my wife. Well, I met her at a honky tonk. There was an old dance hall in Oak Hill called the Sportsman Inn and I looked out on the dance floor and saw a pretty blonde lady dancing with a red dress on. It was a fast dance and she caught my attention. She caught me eye and I thought I’d ask that girl to dance. That’s where it all started right there.” – James White

Walking into the Broken Spoke is like stepping back in time. Once you enter this classic Texas dance hall and see all of the antique photos from decades past, an intense feeling of nostalgia rushes over and fills the air. It looks exactly as it did when the doors opened in 1964. There is so much eye candy to choose from: a horse saddle, photographs, flags, neon lights, posters, woodwork and of course the dance hall. A replica of Willie Nelson’s guitar Trigger can be found at the Broken Spoke, too. As a Texas girl that’s driven by the Broken Spoke since the 1990’s and enjoyed libations as an adult, I was really excited to finally learn more about this dance hall and the reputable James White.

In May 2018, James White consented to an interview with me. I met him at the Broken Spoke on a weekday around lunch. He and I sat at table B2, which I came to found out is the same table where Willie Nelson and his wife Annie would frequent when they were regular visitors at the Spoke. I went to Lake Travis High School with Willie Nelson’s nephew, Trevor, so it was even more thrilling to be sitting in country western history.

Wearing a UT button-up shirt, a red baseball cap, gold watch and horseshoe ring made of diamonds, James White took me back to the beginning and covered as much history about the Broken Spoke as we could in one hour. Unlike most interviews, White naturally guided the majority of the dialogue exchange. I was simply a listener to keep the story on course, interjecting with questions along the way if things got off track. Before the interview began, White asked me if he could start at the beginning and then jump around in time wherever I wanted to. By listening, I could tell he had told this Texas story many times and it never gets old to tell, or to hear. [He insisted that I record the interview and I posted the audio online in a two-part segment via YouTube.]

James White: A lot of people, you know, they ask me, why did you go into this kind of business? All the way down to my childhood, my parents would take me to different dance halls in this area, and that’s where I got the love of country music in my veins… When I was in the Army, I didn’t know what I was gonna do when I got out of the Army. So I thought it would be kind of neat to open up a place of my own, similar to the places when I was growing up in Austin. It just became like a quest of mine the day I left the Army. And when I came out under the big ole oak tree out front (on South Lamar), I just kind of visualized a place like no other and when I got it built: I named it the Broken Spoke. The reason I thought up that name, I wanted something original. I wanted something country, I wanted something western. Texas style. In my mind, I had a list of different names in my head. When I got to thinking about Broken Spoke I was thinking about wagon wheels and they were kind of rolling around in my brain. And then I remembered this old Jimmy Stewart movie called “Broken Arrow” and I said hell, I’ll just find me a couple wagon wheels, I’ll knock a spoke out and I put one on each side of the door coming in and I named it the Broken Spoke. And I never looked back.

Volunteers made the Spoke by hand. A lot of heavy drinkers pitched in to build the Broken Spoke and one drunk man even fell off the roof. White had to open the doors a little early after running out of money, hence the modest five cases of beer. People even told White the business wouldn’t last six months, but he proved them wrong. It was about 20 years of hard work before the Broken Spoke became famous. Mr. White said it was many years of 16 hour days tending bar, seven days a week. The Broken Spoke is his life’s work and there is a ton of heart and soul poured into this building.

Music, dance and cold drinks are the focus of this honky tonk, but there is also a strong sense of community and love. The Spoke has been described as “the country western version of Cheers” and it’s become part of Texas history within the arts. Many local Austinites or younger generations don’t know the intricate history of the Broken Spoke. I certainly didn’t and I’ve been here off-and-on since the 1990’s. So, after White’s introduction as to what inspired him to build and create the Broken Spoke. I asked him to tell me more about table B2: Willie Nelson’s table. Willie is one of the most notorious artists to perform at the Broken Spoke and it all starts back in the 1960’s.

JW: I first booked Willie Nelson in 1967. I booked Willie Nelson and The Record Men for $800. He had short hair, he was clean shaven and wore either a turtle neck, a vest or a sports coat. But he’s still the Willie Nelson you see today. His people love to see the one picture of Willie hanging on the wall, and he’s got a copy in his office too: the photo of he and I on stage at Broken Spoke when I first booked him back in the 60’s. He and I have always been friends. Willie has friends all over the world but he always remembers the Broken Spoke. He always comes back every chance he gets… Anyway, when Willie had a tax problem in 1990 and owed $16.5 million: my wife and I were sitting around and we got mad because we heard the IRS took all his pictures and they took all of his awards off the wall and put them up for auction. I didn’t think it was right to take his pictures, gold records, platinum records—and so we thought we’d take a collection and give it to Willie because they’d taken everything he owned. So I got a gallon pickle jar and put it on the bar and put a sign on it “Where there’s a Willie there’s a way”. Willie heard about it and called me up from Hawaii and thanked me. Meanwhile we had a fundraiser for Willie and I sent the money over to Hawaii by way of his daughter, Lana Nelson. His family said Willie talked about the fundraiser all day long and was very excited about it. He called me again and said “thank you from the bottom of my heart. I’m gonna come home for Christmas, and I’m going to bring my band, I’m going to eat some chicken fried steak, drink a cold beer, and I wanna do a little picking (at the Broken Spoke) and I’ll bring some friends with me”. And that’s when a lot of local country artists who knew Willie wanted to get involved. Some nights you never forget. He never asked for money, I did it from the heart. And he thanked me from the heart and he came out and played all night. That was in 1990… So we raised some money and I gave him every letter I received from Associated Press, they ran the story all over the world. We started getting money from Desert Storm, Desert Shield, Birmingham jail and Indian reservations… I never got one bad letter about Willie. All of them were complimentary and even if the donation was $1, Willie autographed every check as a thank you.

After he told me about the fundraiser, James White proceeded to share a song he wrote with Gary P. Nunn called “Where there’s a Willie, there’s a way”. Their song can be heard sung a cappella by Mr. White in Part One of the interview around the 18:00 minute mark. It’s rather clever and has a Willie Nelson-esque melody to it.

Suddenly, as I intended to shift gears from Willie Nelson to Dolly Parton. Her music serendipitously came on the jukebox and you can Dolly’s voice in the background. A series of her songs played at that perfect moment like the classic “Old Flames Can’t Hold A Candle To You.” Echoing in the background, it was a most befitting and true country, western moment in Texas. Back in 1987, Dolly Parton came out to the Broken Spoke to film “Wild Texas Nights” and James White even got to utter a few lines in the filming. There is a charming photo of Dolly Parton on display at Broken Spoke that many people love to photograph.

Bouncing around in time, James White talked to me about the booking process, musicians, family and the architecture of the Broken Spoke. It’s an older building that has a lot of character and endearing oddities. However, White mentions that perhaps if he built it today there would’ve been some changes, like installing larger bathrooms. Nevertheless, there is something beautiful about keeping history locked in a time capsule. Especially in a city like Austin where it’s losing a lot of its originality with the modern times. Broken Spoke has withstood all the changes in Austin and still stands strong with many more memories of live music and dancing to come.

Over the years, there is one character that all regulars know about and that would be Rowdy. He never leaves the Broken Spoke and has never performed on stage. He doesn’t speak either but Rowdy sits at one of the tables with his sunglasses, bandana, blue jeans and he’s quite the ladies man. Sometimes people like to dance with him, too. Wait, did I mention Rowdy is a dummy?

JW: Rowdy’s skull has a crack now because people keep dropping him on something, or some drunk wants to dance with him or move him around. His knuckles are broken off right here. One time I used to write a newsletter. I talk about Rowdy like he’s a real person, like a living thing. People ask me where I got him and I tell ’em I picked Rowdy up hitchhiking out on 620. So I gave him a ride to the Broken Spoke and now he don’t want to leave and is here at the bar 24/7. When I pulled up to stoplights back then people would look at him, and I’d never do nothing I’d just stare straight ahead, but I knew they was looking at him. Rowdy is a funny guy. When they stole my dad’s silver saddle—the only thing funny in the whole thing (was Rowdy). After it took 14 days to get the saddle back. The first cop on the scene crawled in the same window as the burglars did and he came in and he said, “I almost shot Rowdy!” And I said “I wish you would have because he’d look cool with some powder burns”. But yeah Rowdy just sat there and didn’t say nothing and let them steal the saddle. So anyway when Rowdy broke his knuckles off, we were going to glue them back on. I’m writing about it in this newsletter (for the Broken Spoke) like he’s a person. And I wrote “hell, Rowdy broke off a few of his fingers and they fell onto the floor and the waitress swept it up and thought it was a dill pickle and threw it in the dumpster. When I heard about it I had to send the waitress out to retrieve his fingers out of the dumpster so we could glue them back on”. Soon after this waitress’ sister in a different city said “What kind of place are you working where people are breaking fingers off and gluing them on?” She thought it was a real story.

5E5C861D-A3B7-45B3-8AF2-43568262A074 — Rowdy reading the newspaper at Broken Spoke. Photography by Nicolette Mallow.

At the end of our interview, I asked James White if out of all the press coverage and all the years of memories, did anything stand out most? It was a tough question to answer and he drifted in time a bit, but eventually it all came back full circle to Texas Highways.

JW: It’s a heart thing you feel good about. At the end of the day, I take more pictures now than I ever took in my life before now. Hell, no one wanted my picture in 1964 but now everyone does and I’ll make up for lost time. There were fun times in the 1960’s and everything was new. I just had so much fun here at the Spoke. But I think the one (press) thing we did with Texas Highways stood out the most. It’s like the gift that keeps on giving. Now we’re on every roadside park in Texas at the rest stops. I mean you come in and there’s a picture of the Broken Spoke and the Cadillac outside. And then on the left there at the state Capitol, it’s right there you know. You got music, you got Texas and then you got the Broken Spoke. It’s a very good compliment to us. Since then we’ve been voted the Best Country Dance Hall in the nation, home of the best chicken fried steak in town, a lot of metropolitan awards. We’ve won a lot of awards. I’m in the Texas Hall of Fame and the Smithsonian. I’m in the Country Music Hall of Fame… I never expected it. All I really wanted was a honky tonk dance hall. So I got what I wanted, but then I got a lot more. Which is fine, it’s fun, a hell a lot more fun to have people brag about you than bitch about you. It’s always more fun to get compliments.

To hear more about Willie Nelson, Garth Brooks, Dolly Parton, the beer drinkers that built the Broken Spoke for free and much more, please check out the interviews in full on YouTube. https://www.brokenspokeaustintx.net

Note: This article was published in Rank & Revue in June 2018.

ill-ēsha: Canadian musician, producer, songwriter and vocalist will perform at 2017 Euphoria Music Festival in ATX

March 14, 2017November 21, 2020Leave a comment

_{Imagery provided by ill-ēsha}

Recently I had the pleasure to interview ill-ēsha. Music producer, vocalist, songwriter, composer, DJ, musician and more; ill-ēsha radiates artistic talent and the more I read her artist’s bio. It was evident how vast her range of art forms within various industries could be applied to. On April 9, 2017—ill-ēsha will be performing at the 2017 Euphoria Music Festival at Carson Creek Ranch in Austin, Texas. Euphoria Music Festival is showcasing over 70 artists this year and even though ill-ēsha has visited ATX many times for festivals like SXSW and feels at home in the capital of Texas. This will be her first show at Euphoria and Austinites are delighted.

Formally known as Elysha Zaide and casually known as Elle, “Vancouver-born and Colorado-based music producer, artist and DJ ill-ēsha has crafted a long-standing soundscape of electronic bass music throughout her career, continuously evolving her musical stylings and bridging gaps between hip-hop, dubstep, R&B and future bass music. Ill-ēsha is recognized as an extremely rare and diverse, burgeoning artist in the EDM scene. Her live set showcases her incredible talent to sing, DJ, and simultaneously rock her keytar. She is one of few electronic artists to blossom throughout the progression of different musical trends while still focusing on her artistic vision and authenticity. Constantly evolving a dynamic stage show, ill-ēsha is a perfect example of electronic music’s transition towards live instrumentation and indie pop sensibility.”

Nicolette Mallow: You have one of the most interesting music backgrounds out of all the composers I’ve interviewed. Your skills are so extensive, and you’re so musically gifted. A producer, DJ, vocalist, composer, songwriter and more. I loved reading your Bio… Did you always know you wanted to make music? Or did music and the arts choose you?

ill-ēsha: I was always very drawn to many different forms of art. As much as I loved music. I was also into theater arts and that was a potential path for me. Even in high school when I was already DJ’ing, I also partook in a theater company and visual art. Performing arts was my artistic expression for a long time. But yes, I’ve had a tendency towards the arts since I was a kid. I was born into a family with lots of artists.

NM: I read you love classical, world jazz and cinematic music—and that you completed Royal Conservatory piano training. That program sounds so fancy and challenging. Is this where you began to learn music?

ill-ēsha: (she laughed) Well, it sounds fancier than it is. It’s just another method to learn music, like the Suziki method. Royal Conservatory is simply one of many systems similar to a competitive sport or grade levels. The more you learn and excel at each level you pass on to the next. My mother was passionate about piano and she always wanted to play. I began taking lessons at 4 years old. I continued to take piano classes until I was 12.

NM: You have a spectacular voice. I loved the demos, especially the animation video… How did all this begin? Can you tell me a little about Speech Level Singing?

ill-ēsha: Seth Riggs created Speech Level Singing (SLS) in the late 70’s. It was a school of thought to help train vocal muscles. Artists like Michael Jackson and Aretha Franklin studied it. Since I am a self-taught vocalist after years and years of rigorous piano. In my 20’s I got into Speech Level Singing to learn how to control my breath better. SLS was sort of a style that purely worked out your vocal chords. It appealed to me because I am not jazz or an opera singer. I’m not an Ariana Grande or Celine Dion with a big, booming voice. I am a musician of all types, not just vocals. Once you have a voice: you go all directions developing it and SLS was a way of developing mine.

NM: What did it feel like to place in the top 3 finalists for The John Lennon International Songwriting Contest?

ill-ēsha: That was a long time ago, but the coolest thing about that award is I was given a few hundred dollars and I used it to buy my first Serato. (A DJ program with turntables and a laptop.) Up until then everything was pure vinyl, so, thank you John Lennon Songwriting Contest for helping me buy my first Serato. But yeah, songwriting is something else that I do. My roots is songwriting.

NM: What is the title of the lyrics you wrote and submitted for the contest?

ill-ēsha: “Broken Windows”.

NM: Vancouver is your hometown and I hear it is beautiful. I hope to visit Canada next year. Now that you’re based in Colorado, do you feel like it reminds you of Canada in any way? I would imagine it’s easy to miss the seaport of Vancouver but the climate in CO perhaps reminds you of home?

ill-ēsha: It’s 50/50. I love the mountain life in Colorado. Before I moved here, I lived in San Francisco. Honestly I considered moving to Austin because I love it so much there, too, but I chose Colorado.

NM: Speaking of Austin, how did you come to be involved with Euphoria Music Festival? And what can we expect to enjoy during your live set at the festival?

ill-ēsha: ATX is one of those cities that’s been supporting me for a long time, all the way back to my tracks with Gravitas. Over time I’ve interacted with most of the promoters. I feel very lucky to have played at SXSW and so many other venues. Austin has become a home for me. Really I was torn between Denver and Austin. Ultimately, the weather in CO won me over. But I love Texas and I feel like its one of my strongest markets. It’s very cool to be involved with the music scene in Austin… Euphoria is one of the first festival types I’ve performed, and I will be sharing a lot of new content. Anyone who sees me, even old fans, will have something new to look forward to. Over the years I have evolved. Now that I make so much music in the last few years. What I’ve found is that I want to divide the sets I do and remain conscious of the environment. Live shows are compelling and people enjoy festivals. But for instance, nightclub people want the DJ energy. They want to dance and they want the drum and bass. The booth is tall and people can’t see me or my live set up, they just hear me and my music. However, festivals are more intimate with an open stage. There are more live elements, like my keytar. I’ve been taking a lot of time in the studio to write, collaborate and create new art to suit the time and place of each set.

NM: Will you tell me about your transition from DJ to headlining performer and Producer? I liked your quote about wanting to participate in the music and not just the culture.

ill-ēsha: I’m not much of a bystander. I enjoy art from being part of the process. I love film but I don’t actually sit around for long periods of time watching movies. I want to score and write for them. I wanted to be part of it. I started off with singing and DJ’ing. I wanted to control beats and make music. The deeper I got into it, the more deeply I realized I wanted to be part of production… About 10 years ago was sort of the turning point. All in all I’ve been in this industry for 20 years, since I was really young. The first ten years were very much passion projects and you could really tour and do live shows. I worked other jobs, too, and went to college. Touring and other jobs helped pay off student loans. Right around 2008 or 2009, I started feeling discontent. I was not feeling inspired. So I decided to go back to music as contractor and post-production for TV shows and editing. I regenerated and began making a new style of music. It was fun and different. It wasn’t simply drum and bass. At that point I just kind of discovered new people without the pressure. Re-inspired an online chat forum and people became receptive and started signing it. And that’s when I moved to SF and production became a full time priority… Ultimately my passion project and my true underlying goal is to give back and inspire young creative people. I was sort of an angsty teenager. Bummed out by life. Music saved me. Being a mentor, a guide and to give connections to the young artists and young creatives means a lot to me.

NM: What was it like touring with Bassnectar? I adore his track “Butterfly” featuring Mimi Page and listen to it all the time.

ill-ēsha: Touring with Bassnectar was pretty magical. I feel so lucky I got to experience that. It was only a few Southern tour dates and New Year’s Eve shows. I loved it though! Bassnectar is a big symbol of my music scene. Bassnectar created the west coast music sound within the DJ world. It was an honor to get to open for him. This is the guy who took it from A to Z.

NM: Last question, listening to your music on SoundCloud I heard a track called “Ghostwriter” with opening audio talking about computer hacking. Why did you choose to write about a computer hacker?

ill-ēsha: In the 1990’s there was a children’s TV show called “Ghostwriter”. A lot of the samples in that track are from a single episode that I found to be cute. “Ghostwriter” was an educational kid’s show and that episode was about early internet. Teaching kids about hackers. At the time I was learning more about computers and I definitely enjoy digital nostalgia of different era’s because I’ve been through them all. As a child of cross generation analog and digital and I remember both… it’s always on my mind.

For more information about ill-ēsha: please visit her website at www.ill-esha.com. To listen to samples of her music please visit ill-ēsha’s SoundCloud page at https://soundcloud.com/ill-esha.

Dolly Parton’s Imagination Library brings the magic of reading to preschool children worldwide

September 24, 2016June 16, 20201 Comment

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The High Road on Dawson has launched the first branch in Austin to support Dolly Parton’s Imagination Library. Bringing the magic of reading to local preschool children, Dolly Parton’s Imagination Library has distributed over 117,920,187 million books to four countries around the world: United States, United Kingdom, Australia and Canada. Dolly’s beloved organization is present within other Texas cities—but there wasn’t a branch in Austin until now. Thankfully, The High Road on Dawson and its committee raised enough funds to bring the Imagination Library to another city in The Lone Star State.

The Imagination Library is a non-profit organization based in Sevier County, Tennessee. The High Road on Dawson (THROD) is a member based non-profit charity in ATX. For two years The High Road on Dawson committee strived to open an account. Finally their dream became a reality for the local community and the Imagination Library will make its debut in the 78721 zip code.

The history, mission and vision of Dolly’s Imagination Library is quite interesting. “In 1995, Dolly Parton launched an exciting new effort, Dolly Parton’s Imagination Library, to benefit the children of her home county in East Tennessee, USA. Her father, Robert Lee Parton, was the inspiration of Dolly’s Imagination Library. Dolly’s vision was to foster a love of reading among her county’s preschool children and their families by providing them with the gift of a specially selected book each month. By mailing high quality, age-appropriate books directly to their homes, she wanted children to be excited about books and to feel the magic that books can create. Moreover, she could insure that every child would have books, regardless of their family’s income. Dolly’s Imagination Library became so popular that in the year 2000 she announced that she would make the program available for replication to any community that was willing to partner with her to support it locally. Already statistics and independent reports have shown Dolly Parton’s Imagination Library drastically improves early childhood literacy for children enrolled in the program. Further studies have shown improved scores during early literacy testing.”

The Board of Directors at The High Road on Dawson are immensely proud of their two team leaders that brought the Imagination Library into fruition within Austin: Monica Keller and Jen Philhower. Recently, Keller and Philhower spoke with local writer and fellow THROD member, Nicolette Mallow, to further discuss Dolly Parton’s Imagination Library, the new branch in Austin and their passion for childhood education. A recording of the entire interview can be found online.

Nicolette Mallow: Will you tell me how The High Road on Dawson came to be involved with Dolly Parton’s Imagination Library?

The High Road on Dawson: So, we are both members of the lodge at The High Road on Dawson. We were Elks members prior to that and we both participated in a committee that was put together just to create charitable events. One of the purposes behind the lodge, besides community, is to do charitable things. In the committee, we kind of discovered that there were a bunch of us that are fans of Dolly (Parton) and we just think she’s a spectacular human, a great entertainer and just this awesome, cool person. An entity that deserved recognition. We really like her… Then one of our committee members, I think it was Heather, she asked if we had seen or heard about the Imagination Library. So then we got to talking about Dolly a lot more. And since we knew her birthday (January 19), the lodge at THROD decided to throw a birthday party in honor of Dolly Parton every year. Forever. There are a lot of events where we pay homage in Austin to different musicians. We have a Buck Owens birthday party, a Loretta Lynn pie social and the HAAM fundraiser. Suddenly we had the realization that there was no Dolly event and that she deserved her own special party. That was like a light bulb and we began hosting a Dolly’s Birthday Party and soon after it was suggested we should open our own branch of the Imagination Library. And we decided that the birthday party would be the fundraiser. We didn’t realize at the time the party would be a sellout and so successful! It was entirely conceivable that it would’ve just been us sitting upstairs with friends and musicians singing songs.

NM: What is the goal for the next year between THROD and the Imagination Library?

THROD: They have a set series of goals for membership. Their 5 year plan is that within the first year, your branch gets 20% of eligible kids to sign up. And by year five the goal is to have 100% of the eligible kids signed up. Their goals are 20% every year and they give you the costs that would be associated with sending out all the books each year. Our personal goal is to have that done in four years and by the fifth year add an additional zip code. That is our hope and our goal.

NM: My understanding is that each month for five years, preschool children receive books in the mail from the Imagination Library. Sent directly to their home so the little ones can begin their own book collection. However, are the monthly books preselected or are the books selected at random?

THROD: Yes, there is a series of books and everything is pre-selected and planned out by the Imagination Library month-to-month each year. The series actually starts with “The Little Engine That Could”. We also looked briefly into the books and they’re gender neutral, they don’t have any sort of political and religious message. They’re just classic children’s books to introduce kids to the magic of reading and imagination.

For more information about Dolly Parton’s Imagination Library please visit the website at www.imaginationlibrary.com. Parents or guardians that wish to enroll their children may Register Online. To contact members and volunteers at The High Road on Dawson to become involved with this local project, please call 512-442-8535.

Mark Thomas Studio transforms and beautifies with their royal treatment and southern hospitality

September 16, 2016November 21, 2020Leave a comment

_{Photography of beauty parlor provided by Mark Thomas Studio.}

Mark Thomas Studio will transform and beautify your hair, scalp and skin with their royal treatment. All guests will leave feeling refreshed, rejuvenated and more polished than ever before with the salon’s all-encompassing and luxurious products. Mark Thomas Studio provides exquisite services inside a fun, playful and relaxing atmosphere located in the heart of downtown Austin off West 38^th Street.

This high-end salon is the only location in Texas that offers Philip Kingsley products and FACE Stockholm makeup together in one boutique. Mark Thomas Studio bestows exceptional service reminiscent of a lavish boutique infused with Southern hospitality, permeating luxury and gentility into one location. You will not find another boutique like it within all of Texas or the Midwest.

Photography of beauty parlor provided by Mark Thomas Studio.
Photography of beauty parlor provided by Mark Thomas Studio.
Photography of beauty parlor provided by Mark Thomas Studio.
Photography of beauty parlor provided by Mark Thomas Studio.
Photography of beauty parlor provided by Mark Thomas Studio.

“For those unaware of Philip Kingsley, he coined the phrase ‘bad hair day’ and is the world’s most respected authority on hair and scalp health. With over 55 years of Trichological experience, Philip Kingsley’s past and present clientele include politicians, royalty and celebrities. Called the ‘Hair Doctor’ by The Sunday Times and the ‘Hair Guru’ by The New York Times, Philip has written many publications on both sides of the Atlantic. Philip has recognized the need to bridge the gap between science and hairdressing as well as providing solutions for the most extreme hair and scalp problems, and those who just want the best from their hair.”

Whether you are in need of a new cut and color – or whether you seek a bikini wax and a deep pore facial – or whether you simply want to have a makeover. Mark Thomas Studio will cater to your every need without the stress. This intimate salon is perfect for men and women of all ages. And they offer the best products and services– striving for every client to leave satisfied.

For more information please visit their website at www.markthomasstudios.com or call Mark Thomas Studio at 512-459-6900.

_{Photography of beauty parlor provided by Mark Thomas Studio.}

The Mexic-Arte Museum hosts Taste of Mexico 2016 in honor of Cinco de Mayo

August 8, 2016November 22, 2020Leave a comment

_{Taste of Mexico 2016: A Culinary Arts Festival celebrating Cinco de Mayo. Photography by The Mexic-Arte Museum.}

The Mexic-Arte Museum celebrated Cinco de Mayo early this year by hosting a decadent and heartfelt party, Taste of Mexico 2016, at Brazos Hall in Austin, Texas. Cinco de Mayo is an annual celebration on May 5th and Taste of Mexico 2016 was a culinary arts festival in honor of this holiday. Brazos Hall was decorated top to bottom, upstairs and downstairs, filled with brightly colored red and violet spotlights. Dozens of food and beverage vendors were carefully placed about the space. Tacos & tequila, a mariachi band, a DJ, a photo booth and artwork also adorned the venue. Piñatas in the form of painted dolls, calaveras (skulls) and flowers dangled from the ceiling, too. The party was so full that at one point guests had to wait outside in line to get in as to not overfill maximum occupancy. Brazos Hall is a fairly large turn-of-the-century warehouse venue. Therefore the fact Taste of Mexico 2016 reached maximum occupancy not even one hour into the party on a Wednesday night is a testament that The Mexic-Arte Museum knows how to throw a fun-filled celebration for the community.

“Taste of Mexico is a festival of Mexican and Mexican-inspired cuisine and beverages from over 30 of Austin’s most eclectic restaurants, food trucks, and flavorful purveyors featuring fine tequilas, mezcals, wines, beers, and other refreshing beverages. Taste of Mexico also featured the Bazaar del Arte, including Mexican folk arts and crafts, unique gifts, one-of-a-kind jewelry pieces, selections from the Museum Store, and the Pop-up Print Shop hosted by our very own Screen It! students and the Education Department. In collaboration with the Consulate General of Mexico, Mexic-Arte Museum was pleased to present Chef Ángel Vázquez as their Chef of Honor for Taste of Mexico 2016. Vázquez is known for his international palette and sophisticated dishes that represent a Poblana-Mexican kitchen. His critically acclaimed restaurant Intro (Cholula, Puebla) boasts cuisine that takes inspiration from countries such as Morocco, Thailand, Greece, Spain, France, and more. His latest projects include Salome Antojeria Del Mar y Mezcal, Carbon Central de Hamburguesas, and Augurio Comedor Poblano. All ticket sales supported the Mexic-Arte Museum in its mission to offer enriching educational programs and provide the community with outstanding exhibitions.”

Writer and Austin Examiner, Nicolette Mallow, attended Taste of Mexico 2016. Mallow has previously covered celebrations hosted by The Mexic-Arte Museum such as Viva la Vida, a Día de los Muertos event. A local A&E writer and Latina from Tejas, Mallow has experienced many of the museum’s sponsored events. The time and thoughtfulness put into each party is so evident just by regarding the immaculate detail and intricate decorations. The Mexic-Arte Museum always hosts events that flow smoothly for guests. Even the pamphlet for Taste of Mexico 2016 included a guided map to all 30 vendors and their menu. Most of all, the staff and vendors are friendly and hospitable, making the party all the more delightful. Whether you’re a member of the Latino/Hispanic/Mexican community or not—everyone is welcomed with open arms and there is a sense of family, continuity and love at every celebration the museum hosts. Mexico and Texas are known for their hospitality and fiery personalities, so this infusion of a Mexican holiday celebrated in downtown ATX is a strong and vibrant combination. Anyone that attends a celebration hosted by The Mexic-Arte Museum is guaranteed to have a good time. Simply put, The Mexic-Arte Museum organizes genuine and unforgettable parties with memories that last a lifetime. Once you enter the doors, attendees feel a vivacious, playful and radiant energy that is bound to put a smile on anyone’s face. And you will want the party to last throughout the night.

To view photographs from Taste of Mexico 2016 and to view a list of the sponsors that helped facilitate the event, please visit their website at www.mexic-artemuseum.org.

Note: This article was originally published on Examiner.com in May 2016.

Psyche Jewelry by designer Nina Berenato launches retail boutique on Barton Springs in ATX

August 8, 2016November 22, 2020Leave a comment

_{Nina Berenato. Photography by Reese Vonderschmidt.}

On April 9, 2016 an exclusive, media-only launch party was held to celebrate the opening of Psyche Jewelry’s first boutique. Designer Nina Berenato consented to an interview with writer, Nicolette Mallow for Examiner.com.Founder and Designer of Psyche Jewelry, Nina Berenato, has launched her first ever retail boutique in Austin, Texas and an exclusive, media-only opening party was held on April 9, 2016 during the late afternoon. Beginning a jewelry career in Brooklyn—Berenato has now made a debut in Texas and the party celebrated her arrival and showcase of Psyche design collections. To much delight, attendees of the party were offered the chance to have a piece of metal personally engraved by the artist. Nina Berenato hammered alphabetic letters, initials and quotes into the metal for all guests and it was a pleasure to observe her hands work. The party also featured a braid bar sponsored by PRIV, readings by Psychic Betsy, live music, dessert and wine. Tealights glowing in the background when dusk arrived.

To listen to a recording of their interview, please visit Mallow’s YouTube page or click here.

Psyche Jewelry’s mobile boutique is located at The Picnic near Zilker Park. “The Picnic is Austin’s premier food trailer park located on Barton Springs Road in the heart of Austin.” And Berenato’s mobile, to-go shop will be located here for the foreseeable future. Periodically, Austinite’s can also expect to find her at other local artisans fairs. Her jewelry designs possess a lot of metallic. A lot of gold and silver shines and tantalizes the eyes. Geometric shapes, keys, arrows and circles are evident, too. Despite the strong metallic presence, Nina Berenato intertwines colorful stones into the designs as well. Her designs are dainty and intricate, yet strong and bold. A mixture of Greek and modern day. Berenato has a refreshing skill of combining masculine and feminine to her collective.

The jewelry collections for Psyche include the following lines: Sophosyne, Hidden Universe, Anti-Symmetry, Time Traveler, Shaman’s Trance, and Warrior. A little more about the name itself, “Psyche is the muse of Designer, Nina Berenato. The myths of the Greek goddess inspire Nina’s designs and reflect the journey toward personal growth. Nina’s work is a reminder of the defining emotions, thoughts and experiences that make each of us unique. The collections evolve with each passing season. Bridges of experience allow the past to inform the present, creating something for this moment. Something wild and beautiful. Something for our journey.”

During the media party for Psyche Jewelry, Designer Nina Berenato took the time to chat with Austin Examiner, Nicolette Mallow. An audio recording of the interview is included above. Take a moment to listen to Berenato speak of her childhood, learning the Greek myths during bedtime stories and how this love of the story lead her to become a jewelry designer. Take a moment to listen to the start of a journey for a jewelry designer, metalsmith and goldsmith. Within the interview, Berenato talks about her passion for design, the launch of her own branding and the learning process of designing her artistic craft. The interview also entails discussion about Berenato’s affinity for time travel, romance, authenticity and cultural influences.

To view Nina Berenato’s collections or purchase jewelry and other design pieces, please refer to Psyche Jewelry’s website at www.psyche-jewelry.com.

Nicolette Mallow purchased a gold and copper ring from Psyche. The symbol represents time traveling and Cupid’s arrow of love. Photography by Nicolette Mallow.
Designer Nina Berenato personally engraved metal pieces for guests, hammering out the letters one-by-one. Writer Nicolette Mallow chose a dog tag with the nickname Nix to be engraved as a keepsake and it resides on her key chain. Photography by Nicolette Mallow.
Nicolette Mallow purchased a gold and copper ring from Psyche. The symbol represents time traveling and Cupid’s arrow of love. Photography by Nicolette Mallow.

Note: This article was originally published on Examiner.com in April 2016. Since it was published, Psyche was changed to reflect the designer, Nina Berenato and the website is now https://www.ninaberenato.com/.

Nicolette Mallow

‡ Artist – Creative – Public Relations – Editorial ‡

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