The magic of Euphoria Music Festival lingers

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The 2017 Euphoria Music Festival came to an end and yet the magical feeling of experiencing music with over 50,000 people in Austin, Texas lingers vividly in memory. I can still hear the crowd chanting at Chromeo, and I can relive the hypnotizing light show alongside Moby’s DJ set in my mind. Perhaps this is one of Euphoria’s most lovable and endearing traits: the music festival exerts a natural high of happiness and contentment that stays with you in silence even after it’s all over. For a few hours, everyone that passed the gates entered an intimate and intense world of music, dance, art installations and light shows. There were three stages on the map: Euphoria, Elements and the Dragonfly. The first two stages are the larger set-ups, but the Dragonfly stage is a beauty, waterfront to the Colorado River. A map of the grounds can be found on the official Euphoria app that was released in April.

Upon entrance to Carson Creek Ranch, the grounds are filled with bold, bright colors, canopies, giant tents, kites, butterflies, swing sets, hammocks, bubbles and an artisan alley. The festival even has a volleyball court, a wedding chapel and a giant Tree of Life. There is a sign below the Tree of Life that reads: Write down wishes, hopes, dreams, etc. and set ’em Free. It was very moving to see the thousands of notes left on the tree.

Watching the festival from above with its digital eyes that changed moods and colors as the sky shifted from day to night — at the Elements stage, there was a steep, tall fox (or wolf) overlooking the crowd. Several times I got lost staring into its round eyes as the music played. Like one of those vintage kitty clocks.

Founded by Mitch Morales, the 2017 festival included headliners like Chromeo, Knife Party, Moby (DJ set), Oliver Heldens, Post Malone, The Disco Biscuits, Wiz Khalifa, Zeds Dead and many other artists; bringing the sum total of the line-up to 70. As the region’s largest independent music festival, Euphoria attracts over 50,000 fans each year, all while maintaining the qualities that land it on many annual Top 10 lists. Conveniently located just minutes from Downtown Austin, the multi-stage music and camping festival returned to Carson Creek Ranch on the banks of the Colorado River and offered world-class visuals, unique stage designs, artist workshops, interactive experiential installations, enhanced camping options and much more.”

Euphoria showcases the professionalism, style and acute qualities equal to a global event like Austin City Limits, Burning Man, or Lollapalooza. Festival-goers can see the time, love and energy invested into the decoration and preparation for the festival. However, unlike the ACL Music Festival that draws 450,000 people—Euphoria is much smaller in attendance and exposure. This independent festival deep in the heart of Texas provides a more intimate experience. Using the power of music to bring everyone together, Euphoria is a festival made for the community. The Euphoria Music Festival feels personalized and charming. The size of Euphoria provides a natural, easy-going way of drawing people together. Even if you are attending alone as a member of the Press, like me, that is one of the pleasant aspects of a festival is various walks of life coming together for the love of music.

Ultimately, the magic of Euphoria re-awakened my love for music festivals. It brought back the fun and joy of a festival that I used to feel when I was younger. As a local Austinite, I’ve been blessed to attend live shows and music festivals since before I could drive a car. I was one of the lucky people from Austin to experience the live music scene before it morphed into what it’s become today. (True, the music scene has improved with better venues, more esteemed artists and a boost in the economy, but it also came at a cost for the locals.) Years ago, I was so sentimental about live music. I saved all of my ticket stubs that are now in a box. Honestly, I don’t know how many times I wore a costume or got dolled up for a live show, like the night when I was the absinthe fairy covered in metallic glitter with green wings for Galactic’s Halloween show at Stubb’s. Countless days and nights, my friends and I would gather in masses to rock out, dance and let loose. Alas, after too many festivals and concerts for my stamina-—after one too many expensive tickets, late nights that lead to hangovers and dating too many musicians—the magic began to fade out. Secretly I started to become a little jaded: been there, done that and bought many, many t-shirts. The thrill of live music had begun to alter from love to stress. My heart no longer felt that spark like it once did when I was younger and I only attend concerts these days at specific venues and no more festivals. Fortunately, Euphoria brought that nostalgic, familiar adrenaline rush back into my heart and it reminded me why I used to love festivals so much. Euphoria made my heart feel lighter and made me feel younger. Frankly, I did not know what to expect at Euphoria. And to much delight, Euphoria Music Festival captured the intimacy of the art scene that used to be in ATX. I hope as the festival grows more and more each year that Euphoria will never lose its unique charm.

I highly encourage music enthusiasts to mark the Euphoria Music Festival on their bucket list. A strong indicator of whether or not a musical event was a success is greatly determined by if the audience transcended time. Meaning, while the band is playing, the DJ is spinning or the musicians are on stage, those in attendance lose track of time. We forget our worries, stresses and anxieties for a while. We are present in the moment and feeling alive in the rhythm of the music. Euphoria Music Festival can and will take you to an ethereal place.

To view the 2017 recap videos or purchase official merchandise of Euphoria Music Festival, please visit www.euphoriafest.com. #FindYourEuphoria

West Coast artist Raven Felix will perform at 2017 Euphoria Music Festival in Texas

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Raven Felix. Photography provided by 740 Project. 

Born in The Valley of Los Angeles, Raven Felix is an artist best known for her music. This year she will be performing at the 2017 Euphoria Music Festival held at Carson Creek Ranch in Austin, Texas. A Latina from the West Coast, she began her exciting music career at a young age after being signed-on by Snoop Dogg at 18. Raven was discovered after posting music videos on World Star hip hop and that’s when Snoop Dogg took notice of her talent while he was in Amsterdam. Raven Felix is also a member of the entertainment company Taylor Gang, as is Wiz Khalifa, and the two artists will both be performing (separately) at Euphoria Music Festival in Texas. Even more exciting for us all, even though this isn’t Raven’s first rodeo in the spotlight or on stage—it will be her first time to showcase her music in Texas. Ravens’s performance at Euphoria on Friday, April 7, 2017, marks Raven’s first-ever show or festival in Austin, Texas.

Before my phone interview with Raven, I did not get to meet her in person. But through the photographs and music videos on social media: I noticed her strong voice, dark brown hair that resembles silk, luminous skin, big brown eyes and how she always seems to have a chic manicure. Raven Felix is facing a successful future and a vivacious career in music, and she’s off to a great start. She is not only talented at rap and hip hop, modeling and music videos—Raven is also a writer and you can find some of her poetry online. Writing is something she has been doing since she was a child and holds very dear to her heart.

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Photo of Raven Felix’s hands from her music video “6 in the Morning” feat. Snoog Dogg.

Nicolette Mallow: Here in Texas, we have an area called The Valley near the border and it’s much different than LA. I heard on a radio interview with Power 106 that part of what motivates and inspires you to excel in your career is to pave the way and make a lane for younger girls, especially the young Latinas back home in The Valley… Giving back to the community is essential, and I am also a Latina. So I am curious to hear about The Valley and I was wondering if you’d tell me more about life in the valley for young girls?

Raven Felix: Everyone in The Valley is super close and it’s a tight-knit community. It also encompasses a large portion of the Hispanic/Latino population in LA. There is a lot of backyard parties and a lot of shows. It’s a really interesting place to be and I certainly grew up partying, too. A huge part of the culture in The Valley is community, art and entertainment. 

Mallow: The music video for “Hit The Gas” with Snoop Dogg and Nef the Pharaoh looked like it was a lot of fun for the cast and crew to film… I also saw the video “6 In The Morning” … Will you tell me about how you came to sign and work directly with Snoop Dogg after he found you on World Star at the age of 18?

Raven: It all happened fairly quick. I think I started putting out videos on World Star when I was 17. And when I was 18, he was in Amsterdam and saw me online and thought my tracks were dope and wanted to be involved. So, he found me and my people, and I feel very lucky. After that, all of a sudden we are making music a month or two later.

Mallow: What was it like touring with Snoop Dogg and Wiz Khalifa during “The High Road” tour in 2016?

Raven: I think for me it’s just a blessing to even have these huge artists that are insanely talented as my friends and colleagues. They are monsters of artists with amazing careers and to be involved with me. It’s definitely cool. And we all bring different songs and styles to the mix. Tour was amazing in general. 

Mallow: I read one of your poems on Instagram. And I liked your line in the track “Me” when you say, “Tell ‘em kiss it like I was your Bible”… How long have you been writing?

Raven: Well I’ve been writing since I was a kid, really ever since I could write. I wrote. But I think middle school is when I really started being interested. I had notebooks in drawers and boxes of handwritten notes. I still really very much want to branch out into writing novels, poetry, screenplays and scripts. Poetry, for me, is something that is a completely different outlet than my music. I keep it separate and I think its something that relaxes me. If I am having a road block. I think poetry can be my outlet. Writing is important to me and I seek to become a multifaceted artist as I move forward in my career. I can do much more than rap and sing on stage, which is dope. Writing is just one of many things like modeling, acting and other art forms I would love to explore in the future. 

Mallow: I read the interview with VIBE that stated your top female artists are Eve, Missy Elliot and Nicki Minaj. I recall listening to “Love is Blind” a lot as a teenager, dancing to Missy Elliot in college and playing Nicki’s track “I Lied” a lot while I lived in Ireland… Will you share a little about how these artists inspired you and your musical craft?

Raven: Nicki Minaj is the biggest inspiration to me out of all three women. I am 21 and so when I was in high school. I think I was in 9th grade. I had a mixed tape of hers and it was so hard and so dope. I fell in love with her then because I had never really heard an artist like her during my era, growing up. I heard a lot of rock and alternative stuff as a child because of my mother. So when people turned me onto Nicki and opened up doors for me to discover others like Eve and Missy Elliot, it’s amazing to hear all these talented women.

Mallow: I read Southern Comfort was your first drink. What’s your poison (choice of alcoholic beverage) these days?

Raven: I usually switch back and forth between Bombay and Hennessy. Wiz and them from Taylor gang really like gin. At first I hated gin, but like now I really enjoy it. 

Mallow: So when you aren’t touring or traveling for work, which sounds like a lot of fun. What do you do for fun and leisure with such a lively schedule?

Raven: I love being able to travel and do all this stuff for work. But I was just in London for Christmas for leisure. Just for me. Just for fun. So yeah, I love to be on the road and being on tour, but when I get to be home. I spend a lot of time with my mom and it centers me and keeps me grounded. She is my best friend and spending time with her is important; being near my mother relaxes me. I also like to keep in touch and be around my west coast friends that I grew up with in The Valley. The ones that cared about me from the start. Because often we got lost and lose track of time out on the road. Coming home, back to your roots, my friends need to know that I’m still the same person they always knew and loved—and they’re just as important to me as always.

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To purchase tickets to the 2017 Euphoria Music Festival to hear Raven Felix and 70 other artists in Austin, Texas please visit www.euphoriafest.com