The magic of Euphoria Music Festival lingers

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The 2017 Euphoria Music Festival came to an end and yet the magical feeling of experiencing music with over 50,000 people in Austin, Texas lingers vividly in memory. I can still hear the crowd chanting at Chromeo, and I can relive the hypnotizing light show alongside Moby’s DJ set in my mind. Perhaps this is one of Euphoria’s most lovable and endearing traits: the music festival exerts a natural high of happiness and contentment that stays with you in silence even after it’s all over. For a few hours, everyone that passed the gates entered an intimate and intense world of music, dance, art installations and light shows. There were three stages on the map: Euphoria, Elements and the Dragonfly. The first two stages are the larger set-ups, but the Dragonfly stage is a beauty, waterfront to the Colorado River. A map of the grounds can be found on the official Euphoria app that was released in April. 

Upon entrance to Carson Creek Ranch, the eyes are filled with bold and bright colors, canopies, giant tents, kites, butterflies, swing sets, hammocks, bubbles and an artisans alley. The festival even has a volleyball court, wedding chapel and a giant Tree of Life. There is a sign below the Tree of Life that reads: Write down wishes, hopes, dreams, etc. and set ’em Free. It was very moving to see the thousands of notes left on the tree. Watching the festival with digital eyes that changed moods and colors as the sky shifted from day to night — at the Elements stage there was a steep, tall fox (or wolf) overlooking the crowd. Several times I got lost staring into its round eyes as the music played. 

Founded by Mitch Morales, the 2017 festival included headliners like Chromeo, Knife Party, Moby (DJ set), Oliver Heldens, Post Malone, The Disco Biscuits, Wiz Khalifa, Zeds Dead and many other artists; bringing the sum total of the line-up to 70. As the region’s largest independent music festival, Euphoria attracts over 50,000 fans each year, all while maintaining the qualities that land it on many annual Top 10 lists. Conveniently located just minutes from Downtown Austin, the multi-stage music and camping festival returned to Carson Creek Ranch on the banks of the Colorado River and offered world-class visuals, unique stage designs, artist workshops, interactive experiential installations, enhanced camping options and much more.”

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Euphoria showcases the professionalism, style and acute qualities equal to a global event like Austin City Limits, Burning Man or Lollapalooza. Festival goers can see the time, love and energy invested into the decoration and preparation for the festival. However, unlike the ACL Music Festival that draws 450,000 people—Euphoria is much smaller in attendance and exposure. This independent festival deep in the heart of Texas provides a more intimate experience. Using the power of music to bring everyone together, Euphoria is a festival made for the community. The Euphoria Music Festival feels personalized and charming. The size of Euphoria provides a natural, easy going way of drawing people together. Even if you are attending alone as a member of the Press, like me. That is one of the nice aspects of a festival is various walks of life coming together for the love of music. 

Ultimately, the magic of Euphoria re-awakened my love for music festivals. It brought back the fun and joy of a festival that I used to feel when I was younger. As a local Austinite, I’ve been blessed to attend live shows and music festivals since before I could drive a car. I was one of the lucky people from Austin to experience the live music scene before it morphed into what it’s become today. (True, the music scene has improved with better venues, more esteemed artists and a boost in the economy, but it also came at a cost for the locals.) Years ago I was so sentimental about live music, I saved all of my ticket stubs that are now in a box. Honestly I don’t know how many times I wore a costume or got dolled up for a live show, like the night when I was the absinthe fairy covered in metallic glitter with green wings for Galactic’s Halloween show at Stubb’s. Countless days and nights, my friends and I would gather in masses to rock out, dance and let loose. Alas, after too many festivals and concerts for my stamina-—after one too many expensive tickets, late nights that lead to hangovers and dating too many musicians—the magic began to fade out. Secretly I started to become a little jaded: been there, done that and bought many, many t-shirts. The thrill of live music had begun to alter from love to stress. My heart no longer felt that spark like it once did when I was younger and I really only attend concerts these days at specific venues and no more festivals. Fortunately, Euphoria brought that nostalgic, familiar adrenaline rush back into my heart and it reminded me why I used to love festivals so much. Euphoria made my heart feel lighter and made me feel younger. Frankly I did not know what to expect at Euphoria. And to much delight, Euphoria Music Festival captured the intimacy of the art scene that used to be in ATX. I hope as the festival grows more and more each year that Euphoria will never lose its unique charm.  

I highly encourage music enthusiasts to mark Euphoria Music Festival on their bucket list. A strong indicator as to whether or not a musical event was a success is greatly determined by if the audience transcended time. Meaning, while the band is playing, the DJ is spinning or the musicians are on stage, those in attendance lose track of time. We forget our worries, stresses and anxieties for a while. We are present in the moment and feeling alive in the rhythm of the music. Euphoria Music Festival can and will take you to a transcendental place. 

To view the 2017 recap videos or purchase official merchandise of Euphoria Music Festival please visit www.euphoriafest.com. #FindYourEuphoria

West Coast artist Raven Felix will perform at 2017 Euphoria Music Festival in Texas

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Raven Felix. Photography provided by 740 Project. 

Born in The Valley of Los Angeles, Raven Felix is an artist best known for her music and this year she will be performing at the 2017 Euphoria Music Festival held at Carson Creek Ranch in Austin, Texas. A Latina from the West Coast, she began her exciting music career at a young age after being signed-on by Snoop Dogg at 18. Raven was discovered after posting music videos on World Star hip hop and that’s when Snoop Dogg took notice of her talent while he was in Amsterdam. Raven Felix is also a member of the entertainment company, Taylor Gang, as is Wiz Khalifa, and the two artists will both be performing (separately) at Euphoria Music Festival in Texas. Even more exciting for us all, even though this isn’t Raven’s first rodeo in the spotlight or on stage—it will be her first time to showcase her music in Texas. Ravens’s performance at Euphoria on Friday, April 7, 2017 marks Raven’s first ever show or festival held in Austin, Texas. 

Prior to my phone interview with Raven, I did not get to meet her in person. But through the photographs and music videos on social media: I noticed her strong voice, her dark brown hair that resembles silk, luminous skin, big brown eyes and how she always seems to have a chic manicure. Raven Felix is facing a successful future and a vivacious career in music, and she’s off to a great start. She is not only talented at rap and hip hop, modeling and music videos—Raven is also a writer and you can find some of her poetry online. Writing is something she has been doing since she was a child and holds very dear to her heart. 

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Photo of Raven Felix’s hands from her music video “6 in the Morning” feat. Snoog Dogg.

Nicolette Mallow: Here in Texas we have an area called The Valley near the border and it’s much different than LA. I heard on a radio interview with Power 106 that part of what motivates and inspires you to excel in your career is to pave the way and make a lane for younger girls, especially the young Latinas back home in The Valley… Giving back to the community is important and I am also a Latina. So I am curious to hear about The Valley and I was wondering if you’d tell me more about life in the valley for young girls?

Raven Felix: Everyone in The Valley is super close and it’s a tight-knit community. It also encompasses a large portion of the Hispanic/Latino population in LA. There is a lot of backyard parties and a lot of shows. It’s a really interesting place to be and I certainly grew up partying, too. A huge part of the culture in The Valley is community, art and entertainment. 

Nicolette: The music video for “Hit The Gas” with Snoop Dogg and Nef the Pharaoh looked like it was a lot of fun for the cast and crew to film… I also saw the video “6 In The Morning” … Will you tell me about how  you came to sign and work directly with Snoop Dogg after he found you on World Star at the age of 18?

Raven: It all happened fairly quick. I think I started putting out videos on World Star when I was 17. And when I was 18, he was in Amsterdam and saw me online and thought my tracks were dope and wanted to be involved. So, he found me and my people, and I feel very lucky. After that, all of a sudden we are making music a month or two later.

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Nicolette: What was it like touring with  with Snoop Dogg and Wiz Khalifa during “The High Road” tour in 2016?

Raven: I think for me it’s just a blessing to even have these huge artists that are insanely talented as my friends and colleagues. They are monsters of artists with amazing careers and to be involved with me. It’s definitely cool. And we all bring different songs and styles to the mix. Tour was amazing in general. 

Nicolette: I read one of your poems on Instagram. And I liked your line in the track “Me” when you say “Tell ‘em kiss it like I was your Bible”… How long have you been writing?

Raven: Well I’ve been writing since I was a kid, really ever since I could write. I wrote. But I think middle school is when I really started being interested. I had notebooks in drawers and boxes of handwritten notes. I still really very much want to branch out into writing novels, poetry, screenplays and scripts. Poetry, for me, is something that is a completely different outlet than my music. I keep it separate and I think its something that relaxes me. If I am having a road block. I think poetry can be my outlet. Writing is important to me and I seek to become a multifaceted artist as I move forward in my career. I can do much more than rap and sing on stage, which is dope. Writing is just one of many things like modeling, acting and other art forms I would love to explore in the future. 

Nicolette: I read the interview with VIBE that stated your top female artists are Eve, Missy Elliot and Nicki Minaj.. I recall listening to “Love is Blind” a lot as a teenager, dancing to Missy Elliot in college and playing Nicki’s track “I Lied” a lot while I lived in Ireland… Will you share a little about how these artists inspired you and your musical craft?

Raven: Nicki Minaj is the biggest inspiration to me out of all three women. I am 21 and so when I was in high school. I think I was in 9th grade. I had a mixed tape of hers and it was so hard and so dope. I fell in love with her then because I had never really heard an artist like her during my era, growing up. I heard a lot of rock and alternative stuff as a child because of my mother. So when people turned me onto Nicki and opened up doors for me to discover others like Eve and Missy Elliot, it’s amazing to hear all these talented women.

Nicolette: I read Southern Comfort was your first drink. What’s your poison (choice of alcoholic beverage) these days?

Raven: I usually switch back and forth between Bombay and Hennessy. Wiz and them from Taylor gang really like gin. At first I hated gin, but like now I really enjoy it. 

Nicolette: So when you aren’t touring or traveling for work, which sounds like a lot of fun. What do you do for fun and leisure with such a lively schedule?

Raven: I love being able to travel and do all this stuff for work. But I was just in London for Christmas for leisure. Just for me. Just for fun. So yeah, I love to be on the road and being on tour, but when I get to be home. I spend a lot of time with my mom and it centers me and keeps me grounded. She is my best friend and spending time with her is important; being near my mother relaxes me. I also like to keep in touch and be around my west coast friends that I grew up with in The Valley. The ones that cared about me from the start. Because, often we got lost and lose track of time out on the road. Coming home, back to your roots, it’s important for my friends to know that I’m still the same person they always knew and loved—and they’re just as important to me as always. 

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To purchase tickets to the 2017 Euphoria Music Festival to hear Raven Felix and 70 other artists in Austin, Texas please visit www.euphoriafest.com

Euphoria Music Festival releases line-up for April 2017 featuring 70 artists

 

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Photography provided by Euphoria Music Festival.

Euphoria will be hosting its sixth annual music, camping and community festival at Carson Creek Ranch in Austin, Texas from Apr. 6-9, 2017. Founded by Mitch Morales, the 2017 festival includes headliners like Chromeo, Knife Party, Moby (DJ set), Oliver Heldens, Post Malone, The Disco Biscuits, Wiz Khalifa, Zeds Dead and much more. Bringing the sum total of the line-up to 70. Recently a public relations member of Euphoria contacted writer, Nicolette Mallow, to share the good news about the upcoming music festival. 

*** For Immediate Release ***

Austin, Texas –  Following two dynamic phases of artist announcements, Euphoria Music Festival has revealed the third and final phase and completed its lineup for the sixth annual event on April 6 – 9, 2017 and with it, the Official 2017 lineup movie. Already earning considerable buzz with its first two phases for 2017, Euphoria is closing out the year strong with what promises to be the best lineup yet, including new additions: Chromeo; Knife Party; Moby (DJ set); Oliver Heldens; Post Malone; Auto Body; Bakermat (Live); Lost Kings; Russ; Chet Porter; FKJ; Minnesota; Prince Fox; Turkuaz; Eric Dingus; Forgotten Space; Magna Carda; Melvv; Montu; Abe Masaryk; Resonant Frequency; Thoreau; and Whereisalex.

With this latest announcement, Euphoria now boasts a lineup of over 70 artists from around the globe and it’s own backyard, including headliners: Alesso, Pretty Lights Live, Wiz Khalifa, Young Thug, Zeds Dead, The Disco Biscuits and The Floozies. Additional artists announced include: Alan Walker; BadBadNotGood; 2017 GRAMMY nominated artist, Bob Moses; Chronixx & Zincfence Redemption; The Knocks (Live); Mija; Papadosio; Spag Heddy; Yotto; CID; Codeko; Dr. Fresch; The Funk Hunters; Ganja White Night; Grum; Ill-Esha; Manic Focus; Petit Biscuit; Poolside; Raven Felix; Slaptop; Tennyson; Unlike Pluto; Asadi; Blunt Force; Brede; Capyac; Carlyle; Craetion; Evanoff; Flamingosis; Henna Rosso; Lemurian; Jamiroqueen; Maddy O’Neal; Medasin; Psymbionic; Sip Sip; Slice Gang; The Widdler and Willgood.

“From top to bottom, this is Euphoria’s most amazing lineup to date,” says festival producer Mitch Morales. “We have major players, institutions, exciting up-and-comers and even a GRAMMY nominee – all of which cross a multitude of genres, yet still reside within our euphoric musical vibe. I cannot wait to host our festival family, both new and old, again this April.”

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As the region’s largest independent music festival, Euphoria attracts over 50,000 fans each year, all while maintaining the qualities that land it on many annual Top 10 lists. Conveniently located just minutes from Downtown Austin, the multi-stage music and camping festival will return to Carson Creek Ranch on the banks of the Colorado River and offer world-class visuals, unique stage designs, artist workshops, interactive experiential installations, enhanced camping options and much more. In addition to the previously announced camping enhancements, direct shuttle service and added greening initiatives deemed “Ecophoria” – the festival will also be offering wedding ceremonies. Tapping into the power of music and community to evoke emotions and forge connections, Euphoria is creating a beautiful space for couples to celebrate their union. Full details can be found at www.euphoriafest.com/weddings.

General Admission passes are available now for $149, plus fees for a 3-Day festival pass and $249 for a 3-day festival pass with camping. 3-Day “Fly Life” VIP packages with preferred viewing areas, private bars, VIP restrooms and showers, concierge service, luggage drop off, and express entrance are available starting at $269 (without camping) and $419 with camping. The Early Entry pass, which allows Wednesday access for up to 2,500 fans is available for $30. Price will remain frozen, until December 16th. Euphoria will be continuing its partnership with Affirm, offering clear, simple financing to split Eventbrite orders into 3 or 6 monthly payments. This offers patrons the most flexible option yet for affording festival passes. Tickets are available online at www.euphoriafest.com. Euphoria is an ages 18 and over event.

Euphoria Music Festival is produced by Vivid Sound Entertainment. Visit www.euphoriafest.com for the most up-to-date information. Stay connected on Twitter at www.twitter.com/EuphoriaFest and on Facebook at www.facebook.com/EuphoriaFest.

Official Euphoria 2016 Recap Video

 

The Mexic-Arte Museum hosts Taste of Mexico 2016 in honor of Cinco de Mayo

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Taste of Mexico 2016: A Culinary Arts Festival celebrating Cinco de Mayo. Photography by The Mexic-Arte Museum.

The Mexic-Arte Museum celebrated Cinco de Mayo early this year by hosting a decadent and heartfelt party, Taste of Mexico 2016, at Brazos Hall in Austin, Texas. Cinco de Mayo is an annual celebration on May 5th and Taste of Mexico 2016 was a culinary arts festival in honor of this holiday. Brazos Hall was decorated top to bottom, upstairs and downstairs, filled with brightly colored red and violet spotlights. Dozens  of food and beverage vendors were carefully placed about the space. Tacos & tequila, a mariachi band, a DJ, a photo booth and artwork also adorned the venue. Piñatas in the form of painted dolls, calaveras (skulls) and flowers dangled from the ceiling, too. The party was so full that at one point guests had to wait outside in line to get in as to not overfill maximum occupancy. Brazos Hall is a fairly large turn-of-the-century warehouse venue. Therefore the fact Taste of Mexico 2016 reached maximum occupancy not even one hour into the party on a Wednesday night is a testament that The Mexic-Arte Museum knows how to throw a fun-filled celebration for the community.

Taste of Mexico is a festival of Mexican and Mexican-inspired cuisine and beverages from over 30 of Austin’s most eclectic restaurants, food trucks, and flavorful purveyors featuring fine tequilas, mezcals, wines, beers, and other refreshing beverages. Taste of Mexico also featured the Bazaar del Arte, including Mexican folk arts and crafts, unique gifts, one-of-a-kind jewelry pieces, selections from the Museum Store, and the Pop-up Print Shop hosted by our very own Screen It! students and the Education Department. In collaboration with the Consulate General of Mexico, Mexic-Arte Museum was pleased to present Chef Ángel Vázquez as their Chef of Honor for Taste of Mexico 2016. Vázquez is known for his international palette and sophisticated dishes that represent a Poblana-Mexican kitchen. His critically acclaimed restaurant Intro (Cholula, Puebla) boasts cuisine that takes inspiration from countries such as Morocco, Thailand, Greece, Spain, France, and more. His latest projects include Salome Antojeria Del Mar y Mezcal, Carbon Central de Hamburguesas, and Augurio Comedor Poblano. All ticket sales supported the Mexic-Arte Museum in its mission to offer enriching educational programs and provide the community with outstanding exhibitions.”

Writer and Austin Examiner, Nicolette Mallow, attended Taste of Mexico 2016. Mallow has previously covered celebrations hosted by The Mexic-Arte Museum such as Viva la Vida, a Día de los Muertos event. A local A&E writer and Latina from Tejas, Mallow has experienced many of the museum’s sponsored events. The time and thoughtfulness put into each party is so evident just by regarding the immaculate detail and intricate decorations. The Mexic-Arte Museum always hosts events that flow smoothly for guests. Even the pamphlet for Taste of Mexico 2016 included a guided map to all 30 vendors and their menu. Most of all, the staff and vendors are friendly and hospitable, making the party all the more delightful. Whether you’re a member of the Latino/Hispanic/Mexican community or not—everyone is welcomed with open arms and there is a sense of family, continuity and love at every celebration the museum hosts. Mexico and Texas are known for their hospitality and fiery personalities, so this infusion of a Mexican holiday celebrated in downtown ATX is a strong and vibrant combination. Anyone that attends a celebration hosted by The Mexic-Arte Museum is guaranteed to have a good time. Simply put, The Mexic-Arte Museum organizes genuine and unforgettable parties with memories that last a lifetime. Once you enter the doors, attendees feel a vivacious, playful and radiant energy that is bound to put a smile on anyone’s face. And you will want the party to last throughout the night.

To view photographs from Taste of Mexico 2016 and to view a list of the sponsors that helped facilitate the event, please visit their website at www.mexic-artemuseum.org.

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 Note: This article was originally published on Examiner.com in May 2016.  

SXSW 2016: Frank Frazetta masterpieces exhibited at The Robert Rodriguez Museum

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On Mar. 8, 2016 an official press release was shared by FONS PR announcing that Robert Rodriguez is curating a Frank Frazetta art gallery exclusively for The 2016 SXSW Music, Film and Interactive Conferences and Festivals in Austin, Texas. Original art pieces created by the infamous Frank Frazetta, the gallery is endlessly colorful, hypnotic, intense, enchanting and darkling. Showcasing Frazetta’s spellbinding fantasy artwork to the city of Austin and all the travelers from around the world attending SXSW. This spectacular and rare exhibition is open to the public for an entry fee of $10. Please note that SXSW badges are not necessary for entry to the museum.

FONS PR granted local Arts and Entertainment Examiner, Nicolette Mallow, with permission to replicate their official press release stated below to help spread the word of art to the city of Austin.

FOR IMMEDIATE RELEASE

Robert Rodriguez curates museum featuring original Frank Frazetta masterpieces.

SXSW 2016 gallery event runs March 12-19, 2016 in Austin, Texas.

For a limited time only during SXSW 2016, Robert Rodriguez is proud to present a curated collection of original art, including twelve masterwork paintings by iconic artist Frank Frazetta, including original paintings like “Death Dealer”. Considered to be the most influential fantasy artist in history, Frazetta contributed iconic artwork to classic works of fiction for Conan the Barbarian, Tarzan and John Carter of Mars among others. Other notable artwork being featured is artwork from the upcoming Rodriguez film “Fire and Ice” based on the works of Frank Frazetta.

The gallery will also feature an original “Sin City” masterpiece by Frank Miller, original art by Drew Struzan including his rendering of Sylvester Stallone for the movie poster “First Blood”, and original poster art for “The Thing”. Original paintings by New Pop Art master Sebastian Krüger including hyper real paintings of Keith Richards, Mick Jagger and Danny Trejo. Bronzed art sculptures from Clete Shields. Shields’ work has been commissioned by Quentin Tarantino, Kevin Smith, Robert Rodriguez and Samuel L. Jackson.

In addition, the gallery will feature original movie props from Rodriguez’s films and painted portraits of characters from Rodriguez’s films between Rodriguez himself and his actors including paintings by Josh Brolin, Rosario Dawson, Lady Gaga, Bruce Willis, and Joseph Gordon Levitt. There will also be a selection of hand numbered giclée prints of Frazetta pieces photographed and printed by Robert Rodriguez available for purchase. Proceeds from the prints and merchandise benefit the preservation of Frank Frazetta’s art.

Robert Rodriguez has been touring Frank Frazetta original art at Comic Con and Wizard Con to continue the wish of Frank Frazetta, a friend and collaborator of Robert’s who always wanted audiences to see his paintings in person. The original Frazetta museum in upstate New York closed after the passing of Frank Frazetta in 2010. The Rodriguez museum features other world class artists Robert has also worked with and studied under over the years, with art that he’s collected himself, and others that are on exclusive loan for this event. The Frank Frazetta Collection has an unprecedented amount of original masterpieces including new additions “Moon Maid”, “Flash Gordon”, “Kubla Khan” as well as “Death Dealer 2”, “Egyptian Queen”, “At the Earth’s Core”, “Conan Man Ape” and “Dark Kingdom”, and a rare original painting Frazetta did for the movie “From Dusk Till Dawn” among others, 15 original masterpiece paintings total.

“I’m extremely excited to host this very special event at South by Southwest, featuring mind-blowing art by my favorite artists and collaborators,” said filmmaker Robert Rodriguez. “It’s the only place in the world where you can see original Frank Frazetta art, 15 masterpiece paintings total, alongside original art by Frank Miller, Drew Struzan, Sebastian Kruger and Clete Shields. There’s no other museum like this.”

The gallery will be open daily to the public until Saturday, Mar. 19th from noon to 5 PM. The gallery will have a $10 entrance fee benefiting the preservation of Frank Frazetta art. SXSW badges are not required for entry to the art gallery. The Robert Rodriguez Museum is located at 920 Congress Ave. in Austin, Texas.

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“Santanico” painting in progress by Eiza Gonzalez and Robert Rodriguez. Photography by Nicolette Mallow.

 Note: This article was originally published on Examiner.com in March 2016.

Viva la Vida: Mexic-Arte Museum honors Día de los Muertos festival for 32 years in Tejas

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La Catrina drawn by unknown artist at The Mexic-Arte Museum. Photography by Nicolette Mallow.

Since the doors first opened in 1984, the Mexic-Arte Museum in Austin has celebrated thirty-two years of Día de los Muertos (Day of the Dead) festivities. This October the museum presents two seasonal exhibitions alongside its annual Viva la Vida festival featuring a grand procession, artist vendors, live music, and a grand sugar skull piñata float by local piñata artisans Monica and Sergio Lejarazu. The museum will also host a black-tie masquerade event known as the Catrina Ball that will debut at The Four Seasons Hotel.

The highlighted Día de los Muertos exhibition at the Mexic-Arte Museum, Community Altars: Ofrendas Inspired from the States of Mexico, is located within the main gallery and contains nearly a dozen altars to honor the lives of loved ones who are deceased. Adorning the altars are flowers, crosses, candles, angels, framed photographs, flags, hand-cut paper, skulls and catrinas. Echoes of a film directed by Jim Hill, Llamar a los Muertos a Casa (Calling Home The Dead), are heard as guests walk about the rooms. In the very back of the exhibition there is a bench to sit and watch the movie about the villagers of Lake Pátzcuaro. And viewers can learn why it’s believed this land is a doorway to heaven.

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Nicolette Mallow in La Catrina face paint at the Viva la Vida festival in October 2015.

Each altar represents the regional and cultural differences within diverse areas of Mexico, including the following states: Guanajuato, Guerrero, Jalisco, Michoacán, Oaxaca, Puebla, San Luis Potosí, Veracruz, Mexico D.F. and Coahuila. Admiring the similarities and dissimilarities between the altars is part of the appeal. Not a single altar is identical to another, and yet the holiday spirit Día de los Muertos is strong within every altar, unifying the exhibition at the Mexic-Arte museum.

In 2003, the 78th Legislature of the State of Texas awarded the Mexic-Arte Museum as the Official Mexican and Mexican American Art Museum of Texas. Also according to their website, “Día de los Muertos is an ancient, Mexican and Mexican American religious holiday with a historically rich tradition that integrates both pre-Columbian and Catholic customs. It is often celebrated in connection with the Catholic Holy Days of All Saints’ Day and All Souls’ Day (dates and length of the celebration vary by state or region). In the celebrants’ minds, the holiday is a time to honor and greet their deceased relatives and friends, who make the journey back from Mictlan (the underworld in Aztec culture) to be with the living each year. These days are a time for families and friends to gather in celebration of life and death, embracing the circle of life rather than loss and sorrow.

Standing in a room of altars that pay homage and respect to the dead, it might not seem like a place of love and light to those unfamiliar with Día de los Muertos. However, there is an undeniable force of love and life flowing throughout the rooms. An intense and evocative kind of love that can be seen and felt like standing next to a bonfire on a frigid moonless night. Looking at the altars one-by-one, imagining the time it took to make it all by hand. Thinking about the fact that massive quantities of people from all over the country designate the time and energy each year to create memorials. Memorials that signify and represent their memories towards family members or loved ones no longer living is indicative of their selflessness, loyalty and respect. It’s indicative of their devout love. It’s very moving to the heart and mind as guests walk from altar-to-altar; absorbing a sense of each person, or persons, revered at every altar by those still living. Unlike a tombstone that only states a name and dates of life, these large altars are unique to each family member and give viewers are stronger sense of personality. Books, jewelry, baskets of black beans, blankets, pottery, Marlboro cigarettes, bottles of tequila, and guitars; various items are placed throughout the altars, humanizing and personalizing the interests and pleasures of each person’s life.

Additionally, bright lights and vivacious colors illuminate the altars. Color and light are key elements in this exhibition at the Mexic-Arte Museum. Blue, red, pink, yellow, green and violet are prominent colors seen throughout the altars in the main gallery. Marigold flowers are one particular item of deeper significance seen at every altar. “Marigolds guide the spirits to their altars using their vibrant colors and scent. It is believed that the spirits of the dead visit the living during the celebration. Marigolds, or flowers in general, also represent the fragility of life. The marigold most commonly used in Día de los Muertos celebrations is the Targetes erecta or African Marigold, otherwise known as cempasúchil or flower of the dead.”

To view the history of thirty-one prior Día de los Muertos celebrations at the Mexic-Arte Museum, please venture to the annex gallery. Exhibitions will be on display through most of the autumnal season until mid-November. Please note the Viva la Vida festival is a daylong, eight-hour event open to the public on October 31, 2015. Tickets to the Catrina Ball on October 17, 2015 can be purchased online. For more information regarding upcoming events, exhibitions, admission, memberships and hours of operation, please visit www.mexic-artemuseum.org or call 512-480-9373.

¡Viva Mexico & Tejas!

Note: This article was originally published on Examiner.com in October 2015. 

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