FryeDays: 20 artists will perform at The Blackheart during SXSW 2017, no wristband necessary

FryeDays SXSW

SXSW 2017 is right around the corner and with that comes lots of free music shows for the public to enjoy. FryeDays is one of the unofficial SXSW events pertaining to music and will be held at The Blackheart on Rainey Street March 16-17, 2017. Featuring artists like Future Thieves, Knox Hamiltion, The Wild Reeds, Ron Gallo, The Molochs, River Whyless, Sara Watkins, The Weeks and many more; no wristband is necessary for entry. Doors open at 11:30 AM and you must bring a valid ID.

NoiseTrade and PledgeMusic Present ‘FryeDays’™ March 16 & 17, 2017

Two Days, Two Stages, and Over 20 Artists to Perform at The Blackheart in Austin, Texas

New York, NY – FRYEDAYS™, the buzz worthy two-day party created by The Frye Company, which debuted last year during the South by Southwest Music Festival, will return to the ‘Live Music Capital of the World’. Curated by NoiseTrade and PledgeMusic, the back-to-back day parties will include live sets from over 20 artists over two days on two stages, including: Banditos; Christopher Paul Stelling; Future Thieves; Carline Rose; Knox Hamilton; The Molochs; Muddy Magnolias; Nicole Atkins; Rainbow Kitten Surprise; River Whyless; Ron Gallo; Sara Watkins; Slow Dancer; The Weeks; The Whiskey Gentry and The Wild Reeds. Additional artists will be announced in the coming weeks.

Free and open to the public, doors at The Blackheart open at 11:30 a.m. on both Thursday, March 16 and Friday, March 17, 2017.  The Blackheart is located at 86 Rainey Street Austin, TX  78701. Visit for more information. To RSVP visit

Music lovers can visit The Frye Company’s newly opened Austin flagship store featuring retail exclusives and signature footwear and accessories for men and women at Domain Northside at 11701 Domain Blvd., Suite 154, Austin, TX 78758.

More on The Frye Company: In 1863, John A. Frye opened the doors to his very first store, paving the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. The result is beautifully made footwear, bags and accessories with a long and illustrious history. 

Rooted in tradition, Frye was originally inspired by our everyday American heroes over the decades. Cavalry infantrymen. World War II soldiers. Fighter pilots. Factory workers. Frye traveled the world on the feet of our servicemen – worn proudly by notables such as General Patton. News of Frye’s outstanding quality and reputation spread. Frye has since become an American icon, outfitting many of the world’s biggest names from John Lennon to Jackie O. Chosen for its inimitable style and uncompromising quality, Frye is a longtime favorite of rock stars and celebrities alike.

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